Today we run through a great article from Ad Week about the future of social commerce. The two key points that you must note from the article is the following:

1. Facebook groups are a great way to engage in a large community (even a new one) and provide value that can result in more trust and brand affinity.
2. Instagram Live is the best way to interact with your community on a one-on-one level. With live-stream shopping, you can enhance the shopping experience resulting in more sales.

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