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The Future of Tech Media with Danny Crichton of Lux Capital
Danny Crichton, a Fellow at the Manhattan Institute, Head of Editorial at Lux Capital, and former Managing Editor at TechCrunch, joins Erik Torenberg to discuss the evolution of TechCrunch+, alternative business models, strategic investments in media, and tips for building a tech media company.
This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at [email protected].
--
RECOMMENDED PODCAST:
🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.
Apple: https://podcasts.apple.com/podcast/id1696419056
Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs
—
LINKS:
X/ TWITTER:
@eriktorenberg (Erik)
@DannyCrichton (Danny)
—
TIMESTAMPS:
(00:00) Intro
(00:28) Evolution of TechCrunch+
(01:27) Building a new product, ExtraCrunch
(04:50) Challenges of subscription media
(06:26) Identifying the core audience
(08:57) Exploring alternative business models in media
(15:26) Sponsor: Turpentine
(16:07) History of TechCrunch
(22:00) What worked and what didn't for TechCrunch
(29:20) Building a significant tech media company
(30:12) Strategies for success
(31:03) The need of focus formula
(35:32) Challenges of monetizing journalism
(37:50) Rethinking media products
(51:21) Potential of vertical media
(56:30) Wrap
—
SPONSOR:
Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 🐝to https://Beehiiv.com and use code "EMPIRES" for 20% off your first three months.
—
Recommended Podcast: Company Breakdowns
Each episode of Company Breakdowns dives into S-1s and series B-and-beyond companies, interviewing founders and investors to break down the companies. First episode is on Rubrik - which just IPO'd. Coming up this season: Databricks, Reddit + more,
Spotify
Apple
View all episodes
By Turpentine
4.5
1111 ratings
Danny Crichton, a Fellow at the Manhattan Institute, Head of Editorial at Lux Capital, and former Managing Editor at TechCrunch, joins Erik Torenberg to discuss the evolution of TechCrunch+, alternative business models, strategic investments in media, and tips for building a tech media company.
This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at [email protected].
--
RECOMMENDED PODCAST:
🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.
Apple: https://podcasts.apple.com/podcast/id1696419056
Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs
—
LINKS:
X/ TWITTER:
@eriktorenberg (Erik)
@DannyCrichton (Danny)
—
TIMESTAMPS:
(00:00) Intro
(00:28) Evolution of TechCrunch+
(01:27) Building a new product, ExtraCrunch
(04:50) Challenges of subscription media
(06:26) Identifying the core audience
(08:57) Exploring alternative business models in media
(15:26) Sponsor: Turpentine
(16:07) History of TechCrunch
(22:00) What worked and what didn't for TechCrunch
(29:20) Building a significant tech media company
(30:12) Strategies for success
(31:03) The need of focus formula
(35:32) Challenges of monetizing journalism
(37:50) Rethinking media products
(51:21) Potential of vertical media
(56:30) Wrap
—
SPONSOR:
Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 🐝to https://Beehiiv.com and use code "EMPIRES" for 20% off your first three months.
—
Recommended Podcast: Company Breakdowns
Each episode of Company Breakdowns dives into S-1s and series B-and-beyond companies, interviewing founders and investors to break down the companies. First episode is on Rubrik - which just IPO'd. Coming up this season: Databricks, Reddit + more,
Spotify
Apple