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It seems like the world of social media keeps on evolving—and the business of social media has been changing quite a bit over the last few years. To discuss that, I wanted to turn to Jasmine Enberg. She’s a principal analyst covering social media at Insider Intelligence, the leading research, data and insights provider I happen to work at when I’m not bringing you this very podcast.

On this episode, we unravel the complexities around TikTok, its bans outside the US and at the state level, its influence on young users, and the potential xenophobia in the discourse surrounding it.

We also discuss the impact of Linda Yaccarino's appointment as Twitter's new CEO, and explore the future of social media, and how generative AI could play a major part. So, join us for this intriguing conversation——I think you’ll enjoy it quite a bit in the process.