Listen on:

Apple Podcasts

Google Podcasts

Podbean App

Spotify

Amazon Music

Tunein + Alexa

iHeartRadio

Player FM

Listen Notes

 

Transcript

Greg Marshall  0:03  And ladies and gentlemen, we got our audio is actually working on this one this last time. We forgot to double check it. And and I thought it was a good one.

Blake Beus  0:13  Yeah. It's good. It's it's good to be back. I think this is the first one we're actually recording in the new year. I mean, we've recorded some Yeah, before the new year and they launched after the new year, but now we're actually recording in the new year. So all of the holiday season is over now. 2022 Yeah, especially for us. And advertising is going to, I think advertising is going to take a big bunch of changes are going to, and you were just telling me right before Yeah, yeah. This this big, big admission?

Greg Marshall  0:46  Yeah. Facebook, I couldn't believe it. That's why That's why I think I had to like do a double take, because I thought I was like, Is this real? So there was like a big notification on one of the ad accounts when I when I went on there. And essentially, it was Facebook saying we understand that tracking is not is accurate. And you know, and I'm paraphrasing here, basically, that you're you're seeing worse results tracking wise than you ever have. That's essentially what it was saying in a very nice, nice way.

Blake Beus  1:17  Or they ran through a whole team of PR people or something but not opened ourselves up to any sort of legal acts. Yeah, having a terrible product.

Greg Marshall  1:27  And that's, you know, and that's basically what it felt like, right is I was reading it, and I was saying, but we're working very hard to fix this. And so, with that being said, I think a lot of customers and people that are using ads are are coming to the realization, which was something that I felt like, I will communicate with clients a lot, which is, and we've done this for years, right? Where even when we thought Facebook was super accurate, it still wasn't no 100% accurate. And so it's just now less accurate. Which, you know, is, you know, what are your thoughts on that? Like, for me, I know what I see. And like, it doesn't really bother me that much. Because there's there's a way around, then yeah, it actually makes it a little bit more, where you have to, I guess be a little more skilled at what you're doing. But what are your thoughts?

Blake Beus  2:21  Yeah, I'm gonna have a couple thoughts here for first and foremost, I feel like it's a little bit like Reagan in the Cold War when he said trust, but verify. Yeah. Except for I don't even know if I would entirely trust reported data into ad platforms. In fact, none of the ad platforms, right, just just the nature of how data works. It's never 100% accurate. So you always need to kind of verify it with with some hard data, right? So if, say hard data, yeah, if Facebook is saying you got 10 purchases, you look into your actual purchase system and see did you get 10 purchases that day, right. And so it's hard to pair up those purchases with a Facebook ad from your, from your purchase system, unless you're maybe dumping some traffic tracking codes into your purchase purchasing system, then you can but but you just want to kind of double double check. The second thing, the second thought that comes to my mind is, is I think we're gonna start seeing a lot more companies turn more and more to good media buyers and advertiser advertisers, because Facebook used to be a very easy platform for an entrepreneur to hop in there and kind of do their own thing. But so many things are changing with how tracking works, and how everything works, that media buyers are going to have to step up their game and the media buyers that are fastest at learning, the new things and fastest testing things are going to be the media buyers that are going to succeed in 2022. And beyond. And more companies are going to hold their media buyers to hi