Rob Fuller, Head of Strategy across Europe at McCann Health, shares his thoughts on why purpose matters, and what businesses can do to leverage brand purpose to empower employees. 

McCann Health is the world’s top creatively awarded and effective health network. Based in 20 countries, McCann Health is united by one vision: to help clients play a meaningful role in healthier lives.

You’ll get answers to:

· Knowing what purpose is right for your business  

· How to leverage purpose 

· Finding authentic purpose 

· How to become a strategic marketer 

Connect with our host, Paris Taylor.

The Future World of Marketing is created by X4 Communications, a global communications and commercial talent partner: www.x4-communications.com

Ander Lopez Ochoa, EMEA Head of Digital, Media & eCommerce Marketing at Johnson & Johnson, discusses how marketers can prove the value of data and execute personalisation strategies!  

Johnson & Johnson is the largest and most broadly based healthcare company in the world. 

You’ll get answers to:  

• Overcoming the biggest challenges marketers face today  
• Measuring the success of personalisation  
• Building a future-proof marketing team  

Connect with our host Paris Taylor.  

The Future World of Marketing is created by X4 Communications, a global communications and commercial talent partner: www.x4-communications.com 

Felicitas Olschewski, Head of Digital EMEA at Edelman, discusses all things innovation including, how to be a great innovator, how to spark innovation within your team and why innovation matters!  

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. 

You’ll get answers to:  

• Planning your future vision  
• The underlying core of innovation  
• The act of risk taking  

Connect with our host Paris Taylor.  

The Future World of Marketing is created by X4 Communications, a global communications and commercial talent partner: www.x4-communications.com 

Rachel Bicking, Chief Digital Officer at Tenerity, discusses the most impactful tactics brands can use to increase customer satisfaction levels, and how to ‘future proof’ your marketing strategy. 

Tenerity provide businesses with intelligent engagement solutions that give customers reasons to connect and spark enthusiasm with their brand.

You’ll get answers to:

• How to measure customer satisfaction 
• Building brand enthusiasm 
• Strategies for attracting the best talent 

Connect with our hosts Paris Taylor and Alexandra Hussenot. 

The Future World of Marketing is created by X4 Communications, a global communications and commercial talent partner: www.x4-communications.com

Hear from Chris Mann, Senior VP at rEvolution, with almost 20 years of agency experience. Chris leads rEvolution's dedicated gaming and esports group, REV/XP, focused on connecting brands with their current and future customer and launching brands into the Metaverse.

You’ll get answers to:

• Why the future world of marketing is gaming (beyond watching and playing video games)
• Immersive marketing campaign highlights 
• Reaching future consumers while making impact now
• Why brands need a gaming strategy 
• Thinking beyond where you are now 
• The talent needed to launch brands into the future world of marketing 
• Advice to marketers to be successful in the future 

 Connect with our hosts Paris Taylor and Alexandra Hussenot. 

The Future World of Marketing is created by X4 Communications, a global communications and commercial talent partner: www.x4-communications.com/ 

Hear from Aida Jones, brand strategist and advisor, helping companies quickly scale and launch customer experiences into the Metaverse, and Kumardev Chatterjee, a global serial tech innovator and entrepreneur, World Economic Forum, Forbes Tech Council, European Commission Expert, and Metaverse Mastermind who co-founded the world's first multi-billion-dollar Cognitive Metaverse at NEOM.

You’ll get answers to:

• How to define the Metaverse 
• How to plan your brand’s path to success in the Metaverse 
• How content marketing works in the Metaverse 
• The impact of the Metaverse on personalization and customer experience 
• What an optimal future world of marketing team looks like
• How to justify allocating budgets to executive teams 
• What impact small teams with “modest” budgets can have in the Metaverse 
• What skills marketers need to succeed in the future world of marketing 

Connect with our hosts Paris Taylor and Alexandra Hussenot. 


The Future World of Marketing is created by X4 Communications, a global communications and commercial talent partner: www.x4-communications.com/