Mike Crowson takes us on his raw, unfiltered journey from bodybuilding dreams to building multiple 7-figure businesses. But this isn't your typical "hustle harder" pep talk – it's the strategic reality check we all need. In this value-packed conversation we dive into:

• Why working smarter > working harder (and the crucial difference)

• The real reason most entrepreneurs plateau (it's not what you think!)

• How to create genuine connections that actually convert to clients

• The power of narrowing your focus to exponentially scale your impact

The Entrepreneurial Reality Check

• "It's really hard. And to have light on the direction to go is what people want more than anything."

• Real entrepreneurs don't want success handed to them – they just need confidence their hard work is going in the right direction

• Most people don't quit because of work ethic – they quit because they're going hard in the wrong direction

• Two degrees of correction early can prevent miles of wasted effort later

The Journey from Gym to Business Empire

• Started as a bodybuilder, personal trainer, and fitness model in NYC

• Launched Rise Supplements (now worth high nine figures)

• Created Coffee Over Cardio (sold after generating $10M in sales)

• Built a successful marketing agency alongside other ventures

• Now runs AR, building automated lead funnels for online fitness coaches

The Power of Environment & Mentorship

• "We fall to the levels of our systems, not the levels of our goals"

• Your environment shapes your potential – who you speak with, your habits, everything

• The pivotal mentor advice: "You're much bigger than this place"

• The danger of being the "big dog" in a small pond – you never realize what a big dog truly is

The 80% Rule for Success

• Consistency trumps perfection every time

• "80% will get you in the right direction. 100 and zero will get you nowhere."

• One more decision in the right direction will get you results

• "Perfect is the enemy of getting shit done"

• Err on the side of good decisions rather than seeking perfection

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FOLLOW KRYSTA:

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Follow Mike:

Instagram: @mike_crowson

Instagram: @arfunnel.io