The Game Changer Network

The New Advantage: How Women in Leadership Can Create Win-Wins for Their Companies and Themselves by Joelle Jay

Interview by Chicke Fitzgerald of the Game Changer Network as a part of the Best of the Game Changer series, showcased on C-Suite Network

When Women Leaders Succeed, Corporate America Succeeds

According to a recent study released by the Peterson Institute for International Economics and EY (formerly known as Ernst & Young), women in leadership positions are linked to stronger company profits.

In their new book, THE NEW ADVANTAGE: How Women In Leadership Can Create Win-Wins For Their Companies And Themselves, leadership experts and consultants Howard J. Morgan and Joelle K. Jay delve deep into what women, and the companies that employ them, can and should do to promote the advancement of women.

“The good news is that women are in the position to empower themselves to advance as leaders,” say Jay and Morgan. “Women who take the lead in their careers by practicing personal leadership reach new levels of personal and professional success. When companies support the advancement of women, they attain better balance among their leaders.”

In many organizations, women are not advancing. Despite an appreciation for talent and diversity, the representation of women dwindles at each level of leadership, causing a loss of talent, a lack of balance on the leadership team, discouragement among women, attrition, and poor public perception.

While many experts have explored the challenges of women in leadership, Morgan and Jay focus on solutions – what individuals and organizations can do to actually begin the transformation. The new advantage for companies who commit to balancing their leadership teams with talented women and men is that they will be well positioned to lead in the future.

In the last several years, while coaching executive women, they began to see a trend. Organizations wanted to advance women and were trying . . . but not succeeding. Even after significant investment in diversity initiatives, only 15% of the leaders in most fields are now women.

THE NEW ADVANTAGE shows business leaders how to take advantage of the full richness of their talent pools to improve their business, develop effective leadership, and become best places to work. Based on interviews with more than a hundred senior executives – both men and women – Morgan and Jay describe ways of breaking through to new levels of leadership. The authors call these breakthroughs the advantages: powerful ways women lead the way toward a better future.

Howard J. Morgan is a Managing Director of Leadership Research Institute and co-founder of 50 Top Coaches. He specializes in executive coaching as a strategic change management tool leading to improved customer / employee satisfaction and overall corporate performance.

Dr. Joelle Jay is a principal with the Leadership Research Institute, as well as an executive coach, keynote speaker, and the author of The Inner Edge: The Ten Practices of Personal Leadership. Joelle specializes in the advancement of executive women, and she is proud to have worked in a number of the most successful and most-admired companies to support the development of top talent into positions of leadership.

“At a time when the world clamors for genuine, trusted leadership, Joelle has delivered an invaluable guidebook for managing from the inside out.”

Stephen M. R. Covey

The Game Changer is featured on C-Suite Network.

Tools To Master The 8 Fundamentals Of Standing Out In Business

Interview by Chicke Fitzgerald of the Game Changer Network as a part of the Best of the Game Changer series, showcased on C-Suite Network

In their new book STAND OUT: Tools To Master The 8 Fundamentals Of Standing Out In Business, marketing and branding experts Winnie Brignac Hart and Lorrie Brignac Lee provide a framework for developing and refining a message that will resonate in the marketplace.

TwinEngine Team Shares Their Strategic Approach: “When you say, ‘this is what we stand for and this is why we do what we do’ – you do so with the understanding that you will appeal most to those people who share your values and who relate to what you say you stand for.”

STAND OUT will equip CEOs, chief marketing officers, and chief strategy officers with tools and resources to help their business define what it is (distinct advantage), clarify how it represents itself to its prospects and customers (brand), and align these in practical ways to achieve specific measurable goals (strategy).

Hart and Lee are founders of TwinEngine, a Houston-based strategic marketing and creative agency.

In today’s complex business environment, having a superior product or service is not enough to distinguish a company from its competitors, nor can advertising alone command the attention and loyalty of customers. What’s needed is a consistent and genuine message that communicates the company’s core values, beliefs, and purpose – in short, a brand.

As identical twin sisters, the authors have developed a heightened awareness of the importance of perception and reality. From their first-hand experience of dealing with misperceptions and working hard to refine their individual identities, they’ve honed the ability to perceive differences in other people, companies, and brands. In STAND OUT, Hart and Lee have distilled this ability to help companies see themselves more objectively into a set of tools and exercises, such as the Brand Traffic Control Radar Tool, the Brand Traffic Control Assessment, the Brand Positioning Assessment, and the One-Page Marketing Plan.

The Brand Positioning Assessment shows where a company is compared to the competition and competing brands by measuring the four key attributes of a brand:

Brand Differentiation How effectively does the brand capture the attention of prospects?

Brand Relevance How aligned is the brand to customers’ and prospects’ needs?

Brand Promise How consistently does the brand deliver on its promises?

Brand Intelligence How well does the company understand its brand and the quality and impact of the brand experience on its customers?

Ultimately, a company’s product or service becomes an obvious choice as an extension of its story. The key is authenticity – aligning what an organization communicates about its products or services with what it truly is. When a company’s story, messages, and images reflect the values, personality, and lifestyle preferences of its customers, they’ll feel more involved with the brand.

Winnie Brignac Hart, and Lorrie Brignac Lee, authors of Stand Out – Mastering the 8 Fundamentals of Standing Out in Business and creators of The One-Page Marketing Plan bring 25+ years of marketing experience, 125+ industry awards and a passion for leveraging their twin talents to help companies translate traditional marketing channels into forward-thinking solutions.

They have built a reputation as inspired leaders, speakers and savvy interpreters of business brand and personality. At TwinEngine, they have collaborated with the largest public and privately held corporations in the region, helping them define their distinct advantages and what makes them stand out. They define their business style as collaborative and relationship-based, and bring a right-brain approach to the visual organization of ideas and the left-brain efficiencies of real-time brand management.

The Game Changer is featured on C-Suite Network.

A Radical Approach to Success at Work

Interview by Chicke Fitzgerald of the Game Changer Network as a part of the Best of the Game Changer series, showcased on C-Suite Network

In Performance Breakthrough Cathy Salit presents the revolutionary approach to learning and growing that she and her company Performance of a Lifetime have been using for twenty years to help American Express, Nike, Pfizer, the United States Olympic Committee, PwC, 3M, and Chanel, among a Who’s Who of other brand name clients.

Salit’s core idea is that all humans have an innate ability to perform, pretend, and improvise. It’s what helps us develop as children and continue developing as adults. You may not have been on a stage since you played a tree in third grade, but the reality is that you’re performing all the time.

Performance Breakthrough shows how you can use ideas and techniques from theater and improvisation, along with the new science of performative psychology, to enhance your performance at work and “become who you are not yet.”

In addition to being the CEO and co-founder of Performance of a Lifetime, Cathy Salit is an accomplished social entrepreneur, actress, director, improvisational comic and singer.

With backgrounds in philosophy and psychology coupled with experience in the performing arts, the Performance of a Lifetime team of coaches and human development experts leverage their proprietary method, the Becoming Principle™, to engage leaders and entire organizations in discovering, creating, and acting on new and uncharted possibilities.

In his best-seller, To Sell is Human, Daniel Pink devotes almost an entire chapter to just one aspect of Salit’s work. Performance Breakthrough presents her full methodology to help you hone your listening, relationship and communication skills; recognize and act on opportunities; build healthy working relationships; and grow as a leader.

No matter what your challenge, Salit’s innovative philosophy, case studies, practical exercises, and inspiring advice will help you deliver your own top performance.

Cathy Rose Salit, our CEO and co-founder, has been shaking things up since she was 13. That’s when she began her career by dropping out of eighth grade and helping to start a progressive alternative school in an abandoned storefront in New York City. (Random House published a book — Starting Your Own High School — about the endeavor.) An accomplished social entrepreneur, actress, director, improvisational comic and singer, Cathy can be seen in the Castillo Theatre’s musical improv comedy show, The Proverbial Loons in New York City; in one of her signature interactive keynote presentations around the country; and in gyms throughout Manhattan honing her kick-boxing skills.

The Game Changer is featured on C-Suite Network.

How to Maximize Your Impact with People You Love, Teams You Lead, and Causes that Stir Your Heart

Interview by Chicke Fitzgerald of the Game Changer Network as a part of the Best of the Game Changer series, showcased on C-Suite Network

Every day people get up and decide what type of race they are going to run. They want their race to matter they desperately desire impact. Impact is an interesting phenomenon. In some ways we all impact each other. But the more important question is what type of impact are we creating? And is that impact big or small positive or negative? Author, speaker, and leader Jim Akers shows readers how to maximize their impact with the people they love, teams they lead, and causes that stir their heart. Jim distilled decades of personal and professional lessons into a proven plan for greater impact.

The Game Changer is featured on C-Suite Network.

Lessons in Love, Loss and Letting Go

Interview by Chicke Fitzgerald of the Game Changer Network as a part of the Best of the Game Changer series, showcased on C-Suite Network

In “Caring for Our Aging Parents,” Michele Howe provides practical and necessary guidance to help readers navigate the uncertain and emotional territory of caring for elderly parents. This book addresses the mental and emotional aspects of growing older, and offers sound biblical advice on how to care for your loved ones with positivity and respect.

Michele Howe is a reviewer for Publishers Weekly, FaithfulReader.com, Retailers + Resources, Foreword Magazine, TeenReads.com, KidReads.com, among many others national and international publications. She has published over 2500 reviews/articles and has been featured on numerous radio shows across the country speaking on topics such as parenting and a diverse range of women’s health issues.

“Caring for Our Aging Parents” will guide adult individuals who are facing the obvious and subtle changes that take place as their parents age. It addresses a variety of mental, emotional, physical, and spiritual areas of decline. Readers will learn how to deal more effectively with their own emotional responses to these ever altering shifts in their parents personalities with good grace and by

utilizing sound biblical principles.

This resource offers real life stories of individuals who have found positive and life-affirming methods to communicating respectfully and lovingly to their aged parents. Readers will also be heartened to find practical suggestions for mending broken relationships and gaining new ground with their parents, even when their past has been checkered by pain and difficulty.

In addition to her article and books writing, Michele writes a weekly women’s lifestyle and single parenting column at HopeAfterDivorce.org. She is also featured in the new Single & Parenting Resource Video Series as a parenting expert. In line with her passion for working with single parents, Michele’s resources offer encouragement to women of all ages by challenging them to exercise their combination of strengths, skills, and life wisdom in pursuit of a healthy and fulfilling lifestyle. Recognizing that life is often difficult, women can learn how to recognize (and find solace in) significant life-markers and by so doing, acquire the strength to embrace their daily challenges.

Her website is http://www.michelehowe.wordpress.com/

The Game Changer is featured on C-Suite Network.

Unleashing Hidden Potential

Interview by Chicke Fitzgerald of the Game Changer Network as a part of the Best of the Game Changer series, showcased on C-Suite Network

This on demand audio series is a part of the Executive Girlfriends' Group Vignette Series. Chicke Fitzgerald interviews Misti Burmeister.

The original live interview was 2/19/16.

When complacency and survival have overtaken a thriving and effective team, you have three choices: ignore their gifts, address them poorly, or leverage the gifts that are shared in Provoking Greatness and discover how to unleash the hidden potential in your team when it matters most. Inspired by her discovery that people of all generations want to be of service through their work, and achieve remarkable results, Misti Burmeister quickly became one of the most highly sought after experts in the area of employee engagement.

The Game Changer is featured on C-Suite Network.

Show Up, Set the Tone, and Intentionally Create an Organization that Thrives

Interview by Chicke Fitzgerald of the Game Changer Network as a part of the Best of the Game Changer series, showcased on C-Suite Network

This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Anese Cavanaugh.

The original live interview was 1/8/16.

CONTAGIOUS CULTURE is much more than a leadership guide. It’s a complete cultural mind-shift that embraces infectious energy and enthusiasm at all levels and functions of an organization in order to elevate the capabilities of all leaders and all employees to spot new opportunities and to see their day-to-day work in new ways. Calling her work “powerful and transformational,” clients say Cavanaugh “builds creative leaders,” “gets people having honest conversations,” and “unlocks potential.”

The Game Changer is featured on C-Suite Network.

It's your choice.

Interview by Chicke Fitzgerald of the Game Changer Network as a part of the Best of the Game Changer series, showcased on C-Suite Network

This is a part of our Game Changers Legacy series. Gail McWilliams passed away less than a year after this very powerful interview.

This show is a must attend for anyone who has ever felt stuck in life. Gail McWilliams contends when you discover that you are strategically positioned, you will never live life the same. Inspirational stories, insights, humor and challenge encompass Gail’s unique style of communication. She will help you see life with a new view. Discover how to adjust your outlook and attitude as you live with vision that has no limits. Get ready to soar again with renewed focus and expectant hope, motivated to live each day with purpose to impact your generation.

Gail McWilliams is a woman of deep faith and determination. She is also blind. This book is brimful of true stories which remind the reader to see their life from a new vantage point.

Gail’s book is far more than just a positive thinking book…her stories are peppered with God’s truth but she doesn’t sermonize. She writes with humor and love.

The Game Changer is featured on C-Suite Network.

How to Turn Your Book into a Money-Making Empire

Interview by Chicke Fitzgerald of the Game Changer Network as a part of the Best of the Game Changer series, showcased on C-Suite Network

This is Book One in a two-book series. It is a content-rich, short-read that shows authors, experts and entrepreneurs how to build a high-profit business as an author.

It includes proven step-by-step strategies on how an author can stand out from the crowd, gain media attention, become an Amazon bestseller and generate multiple streams of income by leveraging his or her expertise and book.

The Author-to-Income Formula training shows authors, experts, and entrepreneurs how to build a high-profit business as an author.

Tamara is a #1 Amazon Bestselling Author. She has written seven business books for authors. She may be best known for founding, Mom Invented, a dynamic company with a dual mission to “Inspire, Inform & Boldly Promote Courageous Women in Business” and “Celebrate the Creativity of Moms by Launching Innovative Mom Invented® Products Around the World.”

In Book One of the series, you will learn the formula I have developed to successfully catapult my books to #1 on Amazon again and again. These tactics have worked with my traditionally published, self-published and Kindle books.

Hitting #1 on Amazon and being featured in the Media will build your credibility as an Author and lay a powerful foundation for generating more sales. 

This book is NOT about how to write a book. Instead, it is for aspiring and published Authors who want to launch or relaunch their books successfully and build a money-making empire.

Here's what you'll learn in Book One:

Part 1: How to Create a Powerful Author Platform

Part 2: How to Make Your Book Interactive (this will help book sales & build loyal fans)

Part 3: How to Hit #1 on Amazon

Book Two in the series (coming out soon) will cover:

Part I: How to Prepare for YOUR Moment in the Spotlight!

Part II: The Tools You Need & How to Use Them

Part III: How to Turn Your Book into a Marketing Tool & Make Money Beyond the Book

Think about how incredible it will feel to know the exact steps you need to Hit #1 on Amazon, Sell More Books, Get Featured in the Media Spotlight & Create a Money Making Empire!

Once you learn these crystal clear strategies you can use them again and again.

The Game Changer is featured on C-Suite Network.

Navigating Modern Entrepreneurship to Build Your Business Using Online Marketing, Social Media, Content Marketing and Sales

Interview by Chicke Fitzgerald of the Game Changer Network as a part of the Best of the Game Changer series, showcased on C-Suite Network

This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Lisa Larter.

The original live interview was 1/15/16.

Seatbelts fastened. Business dreams in the upright position. Entrepreneurs, prepare for takeoff. Ready to generate sales, build brand buzz, and watch your cash flow soar? "Pilot to Profit" clears up the confusion of modern entrepreneurship---so you can build a smart, successful and sustainable business with sky-high returns.

The Game Changer is featured on C-Suite Network.