The Game Changer

STAND OUT: Tools To Master The 8 Fundamentals Of Standing Out In Business by Winnie Brignac Hart and Lorrie Brignac Lee.

This on demand audio is a part of the The Game Changer Network Series. Chicke Fitzgerald interviews Winnie Brignac Hart and Lorrie Brignac Lee. The original live interview was 8/26/16.

In today’s complex business environment, having a superior product or service is not enough to distinguish a company from its competitors, nor can advertising alone command the attention and loyalty of customers. What’s needed is a consistent and genuine message that communicates the company’s core values, beliefs, and purpose – in short, a brand.

As identical twin sisters, the authors have developed a heightened awareness of the importance of perception and reality. From their first-hand experience of dealing with misperceptions and working hard to refine their individual identities, they’ve honed the ability to perceive differences in other people, companies, and brands. In STAND OUT, Hart and Lee have distilled this ability to help companies see themselves more objectively into a set of tools and exercises, such as the Brand Traffic Control Radar Tool, the Brand Traffic Control Assessment, the Brand Positioning Assessment, and the One-Page Marketing Plan.

Ultimately, a company’s product or service becomes an obvious choice as an extension of its story. The key is authenticity – aligning what an organization communicates about its products or services with what it truly is.

Hart and Lee are founders of TwinEngine, a Houston-based strategic marketing and creative agency.

Their website is twinengine.com/

To purchase the book click HERE

The Start-Up J Curve: The Six Steps to Entrepreneurial Success by Howard Love

This on demand audio is a part of the The Game Changer Network Series. Chicke Fitzgerald interviews Howard Love. The original live interview was 8/19/16.

A start-up unfolds in a predictable pattern; the more aware entrepreneurs are of this pattern, the better able they will be to capitalize on it. Author Howard Love calls this pattern the start-up J Curve: The toughest part of the endeavor is the time between the actual start of a new business and when the product and model are firmly established.

The Start-Up J Curve gives entrepreneurs the tools they need to get through the early challenges so they can reach the primary value creation that lies beyond. The book outlines the six predictable stages of start-up growth and details the activities that should be undertaken at each stage to ensure success and to avoid common pitfalls. Instead of feeling lost and confused after a setback, start-up founders and investors can anticipate the challenges, overcome the obstacles, and ride the curve to the top.

Entrepreneurs who have read early drafts of The Start-Up J Curve responded, ''I wish I had this book years ago.''

Howard is an Entrepreneur, Author, and Angel Investor.

His website is www.howardlove.com/

To purchase the book click HERE

Trust and Betrayal in the Workplace: Building Effective Relationships in Your Organization by Michelle Reina, PhD

This on demand audio is a part of the The Game Changer Network Series. Chicke Fitzgerald interviews Michelle Reina, PhD. The original live interview was 8/12/16.

Trust is non-negotiable for high performing people, teams, and organizations. Yet, trust is fragile and commonly misunderstood. Ninety percent of the behaviors that break trust down and derail relationships and teamwork are subtle, fleeting, and unintentional.

In the new third edition of the business best selling Trust and Betrayal in the Workplace, Michelle Reina, PhD provides the awareness, knowledge, and tools people at every level of responsibility need to build and sustain high trust relationships at work. Michelle’s approach to trust building is backed by 25 years of scientific research and proven results inside global, industry-leading companies.

Michelle, together with her co-author and business and life partner Dennis Reina, PhD, is co-founder of Reina, A Trust Building® Consultancy, a global firm specializing in transforming workplaces through trust.

For more than two decades, the Reinas have supported leaders, teams, and entire organizations to build trust and achieve business results through consulting, workshops, speaking, and coaching. Their suite of valid and reliable trust assessments help people take the guesswork out of trust.

To order the book click HERE

The website is http://reinatrustbuilding.com/

Performance Breakthrough: A Radical Approach to Success at Work-Part II by Cathy Salit

This on demand audio is a part of The Game Changer series. Chicke Fitzgerald interviews Cathy Salit. The original live interview was 7/29/16.

This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Cathy Salit. The original live interview was 6/17/16.

In Performance Breakthrough Cathy Salit presents the revolutionary approach to learning and growing that she and her company Performance of a Lifetime have been using for twenty years to help American Express, Nike, Pfizer, the United States Olympic Committee, PwC, 3M, and Chanel, among a Who’s Who of other brand name clients.

Salit’s core idea is that all humans have an innate ability to perform, pretend, and improvise. It’s what helps us develop as children and continue developing as adults. You may not have been on a stage since you played a tree in third grade, but the reality is that you’re performing all the time.

Performance Breakthrough shows how you can use ideas and techniques from theater and improvisation, along with the new science of performative psychology, to enhance your performance at work and “become who you are not yet.”

In addition to being the CEO and co-founder of Performance of a Lifetime,  Cathy Salit is an accomplished social entrepreneur, actress, director, improvisational comic and singer.

To order the book click HERE

Cathy's website is http://performanceofalifetime.com/

The Art of Authenticity: Tools to Become an Authentic Leader and Your Best Self by Karissa Thacker

This on demand audio series is a part of The Game Changer Series. Chicke Fitzgerald interviews Karissa Thacker. The original live interview was 7/22/16.

Having a successful, rewarding career can be challenging, especially in today’s ever-changing business dynamics. Your company’s culture may shift, or you may land on a new path that puts you in unfamiliar territory. Maybe you’re at a crossroads with how to get to the next level. Regardless, what worked for you yesterday may not work for you tomorrow. How do you successfully navigate and thrive? How do you stay true to yourself while leading others?

Authenticity is the best way to lead, and an effective way to maintain success as an organization. This practical guide shows you how to find your authentic self and leverage it into an effective leadership training strategy.

Karissa Thacker is founder and president of Strategic Performance Solutions Inc., a management training and consulting firm dedicated to elevating people to reach their highest potential and career satisfaction.

How to Speak Gooder: Brand-New Rules for Public Speaking in a Digitally Distracted World by Liz Goodgold

This on demand audio series is a part of The Game Changer Series. Chicke Fitzgerald interviews Liz Goodgold. The original live interview was 7/8/16.

Everything you know about speaking is wrong!

If you want to get noticed, get ahead, or get the business, you must throw out the old rules and embrace a new way of speaking. How to Speak Gooder is a rapid-fire plan for what works in today's techno-centric and multi-tasking world. Liz dishes the dirt on delivering presentations that entertain and inform.

She shares her insider secrets on everything from harnessing your nervous energy to interacting with your audience to dealing with Q&A. In short, this is your guidebook to succeeding in front of a boardroom of 15 or a crowd of 500.

Liz is an author, coach, consultant, and motivational "speecher" who shares how to brand out, stand out, and cash in on your business. In fact, her clients typically boost their income by at least 40% after working with her!

To order the book click HERE

Liz's website is RedFireBranding.com

Whale Hunting with Global Accounts: Four Critical Sales Strategies to Win Global Customers by Barbara Weaver Smith, Ph.D

This on demand audio is a part of the The Game Changer Network Series. Chicke Fitzgerald interviews Barbara Weaver Smith. The original live interview was 7/1/16.

Nothing grows your bottom line faster than new business with your global sales accounts, yet companies like yours are leaving billions on the table.

Your customers are going global — are you?

In Whale Hunting with Global Accounts, Barbara Weaver Smith takes business owners and executives, national and global sales leaders, and large account sales reps on a deep dive into the four critical sales strategies that will make you winners in competition for global accounts.

Dr. Barbara Weaver Smith is founder and CEO of The Whale Hunters® and co-author of Whale Hunting: How to Land Big Sales and Transform Your Company, based on the collaborative culture of the Inuit people who engaged their entire village to hunt whales.

To order the book click HERE

Barbara's website is http://thewhalehunters.com/

Performance Breakthrough: A Radical Approach to Success at Work by Cathy Salit

This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Cathy Salit. The original live interview was 6/17/16.

In Performance Breakthrough Cathy Salit presents the revolutionary approach to learning and growing that she and her company Performance of a Lifetime have been using for twenty years to help American Express, Nike, Pfizer, the United States Olympic Committee, PwC, 3M, and Chanel, among a Who’s Who of other brand name clients.

Salit’s core idea is that all humans have an innate ability to perform, pretend, and improvise. It’s what helps us develop as children and continue developing as adults. You may not have been on a stage since you played a tree in third grade, but the reality is that you’re performing all the time.

Performance Breakthrough shows how you can use ideas and techniques from theater and improvisation, along with the new science of performative psychology, to enhance your performance at work and “become who you are not yet.”

In addition to being the CEO and co-founder of Performance of a Lifetime,  Cathy Salit is an accomplished social entrepreneur, actress, director, improvisational comic and singer.

To order the book click HERE

Cathy's website is http://performanceofalifetime.com/

Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses by Freya Williams

This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Freya Williams. The original live interview was 6/10/16.

What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive.

Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustain able success that anyone can follow.

E. Freya Williams advises organizations including Coca Cola, Unilever, the United Nations, Estee Lauder, Waste Management and many others on how to turn sustainability and social good into competitive advantage for their business and brands. Cofounder of OgilvyEarth and former lead of Edelman’s Business + Social Purpose practice in New York, today Freya is the North American CEO of Futerra, the global sustainability change agency.

To purchase the book click HERE

Freya's website is www.greengiantsbook.com/

Futerra's website is http://www.wearefuterra.com/

Driven by Difference How Great Companies Fuel Innovation Through Diversity by David Livermore

This on demand audio is a part of the Game Changer Series. Chicke Fitzgerald interviews David Livermore. The original live interview was 6/03/16.

Today’s workforce is more diverse than ever before. But despite new perspectives and talents, the promise of increased innovation rarely materializes. Why are so few businesses seeing results? Studies show that diverse teams are more creative than homogenous ones–but only when they are managed effectively.

The secret is to minimize conflict while maximizing the informational diversity found in varied values and experiences. To do this, both leaders and team members need a high level of cultural intelligence, or CQ. Driven by Difference identifies the management practices necessary to guide multicultural teams to innovation.

David Livermore, Ph.D., is President and Partner at the Cultural Intelligence Center, a consultancy at the forefront of CQ assessment and development. The author of Leading with Cultural Intelligence, he has been cited by The Economist, Forbes, The New York Times, and The Wall Street Journal.

To purchase the book click HERE

David's website is http://davidlivermore.com/blog/