The Game Changer

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall

This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Perry Marshall. The original live interview was 6/12/15.

Perry Marshall has launched two revolutions in sales and marketing. In Pay Per Click advertising, he pioneered many of today’s best practices and wrote the world’s best selling book on internet advertising, The Ultimate Guide to Google AdWords.

He’s also driven the 80/20 Principle deeper than any other author, being the first to articulate 80/20 as a fractal law of nature. 80/20 is the central lever for nearly every profitable strategy in sales, marketing and business. His book 80/20 Sales & Marketing is required reading in many growing companies.

His website is  www.perrymarshall.com

To order the book click HERE

For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com

Spiraling Upward: The 5 Co-Creative Powers for Women on the Rise by Wendy Wallbridge

This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Wendy Wallbridge. The original live interview was 6/05/15.

Women comprise 51 percent of the world’s population, make up over half the workforce, and control 85 percent of consumer decisions. Never before have women been so degreed or so represented as decision makers in all areas of influence. Why, then, do we still feel as if success eludes us? Why do we sometimes struggle to keep our drive alive? The linear, heads-down, forward-at-all-cost approach to success that has been forged by men will never take us to the heart of fulfillment. Women are not designed for the straight and narrow path. But until now there hasn’t been another choice.

Wendy Wallbridge, principal of On Your Mark Corporate Coaching & Consulting, Inc. is a pioneer in the coaching field and recognizes this unmet need of professional women for an alternative path to success. Spiraling Upward: The 5 Co-Creative Powers for Women on the Rise offers a cogent, step-by-step roadmap for professional women to unlock their power and achieve success on their own terms.

Her websites are http://www.wendywallbridge.com/ and http://www.onyourmarkcoach.com/

To order the book click HERE

For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com

Make Waves: Be the One to Start Change at Work and in Life by Patti Johnson

This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. . Chicke Fitzgerald interviews Patti Johnson. The original live interview was 5/29/15.

Anyone can start or contribute to a wave. Patti Johnson researched and interviewed an eclectic mix of Wave Makers, from leaders in business and the community, to entrepreneurs and new professionals, to explore the decisions and actions of individuals who started a change. Our thoughts get in our way and we rely on the same steps that work for other situations. But, a true change, a wave, is different. A wave requires stepping out and building commitment that grows organically.

Patti Johnson is a career and workplace expert and the CEO of PeopleResults, a change and organizational development consulting firm she founded in 2004. She and her team advise clients such as PepsiCo, Microsoft, 7-Eleven, Accenture, Frito-Lay and many others on creating positive change in their leaders and organizations.

Previously, Johnson was a Senior Executive at Accenture where she played an essential role in creating new change service offerings, global talent programs, and providing expertise on complex changes with numerous clients.

Her website is pattibjohnson.com/

To order the book click HERE

For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com

Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine by Jeanne Bliss

This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Jeanne Bliss. The original live interview was 5/22/15.

Chief Customer Officer 2.0 is based on a five-competency framework that successfully launched multitudes of Fortune 100 and Fortune 500 companies through their customer experience transformations. The framework addresses the issues that remain prominent, including siloed organizations and the need for clear goals and metrics, as well as new factors, like social media, that have altered the customer relations dynamic forever.

You’ll learn the five key competencies embraced by world-class leaders and the role of the Chief Customer Officer in uniting the organization to build and embrace these new competencies.

After 25 years as the Customer Experience Executive in five major US Corporations, Jeanne Bliss founded CustomerBliss in order to create clarity and an actionable path for driving the customer loyalty commitment into business operations.

Her website is http://www.customerbliss.com/

To order the book click HERE

For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com

Tapping the Wisdom That Surrounds You: Mentorship and Women by Elizabeth Ghaffari  (Women in the Boardroom Series-Part II)

This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Elizabeth Ghaffari. The original live interview was 5/15/15.

Ms. Ghaffari's third book, Tapping the Wisdom that Surrounds You: Mentorship and Women reveals true stories by and about women mentors and mentees and their experiences from home, school, play, and work; examples from in the media, from politica, and in memoriam -- from women who are no longer with us. Ms. Ghaffari is president and chief executive officer at Technology Place Inc..

Champion Boards is a service of Technology Place Inc. fostering the design of great boards of directors through knowledge and information, with a special emphasis on the advancement of top level women in their pursuit of boards of director roles at major corporate and private entities.

Her website is http://www.technology-place.com/market/personnel.htm

To order the book click HERE

 For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com

This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Sheila Ronning. The original live interview was 5/14/15.

Long before women on boards was a hot topic, Sheila Ronning believed in women’s ability to serve on corporate boards strongly enough to become the Founder & CEO of Women in the Boardroom. Today, as one of the nation’s top leadership and board service experts, Sheila excels at connecting influential women executives and professionals with the people and tools they need to succeed in business and the boardroom by organizing executive and board coaching sessions, seminars and webinars.

Sheila has built a strong track record over the years. Before founding Women in the Boardroom in 2002, she garnered more than 10 years of strategic marketing, sales management, and operations leadership experience with companies that range from Fortune 500 leaders to visionary start-ups.  Today, Sheila has thousands of powerful connections nationwide, which she uses to help other women achieve their goals. When asked her secret to networking, Sheila says, “Be fearless, sincere, honest, and frank.”

Sheila received the Enterprising Woman of the Year Award from Enterprising Women magazine. She has been featured in The Wall Street Journal, ForbesWoman, Star Tribune, The Pioneer Press, and Chicago Sun-Times. The Minneapolis/St. Paul Business Journal named Sheila in their prestigious “40 Under Forty” list for her entrepreneurial dynamism and reputation as a networking expert.

The website is http://womenintheboardroom.com/

For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com

Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters by Linda J. Popky

This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Linda J. Popky. The original live interview was 4/24/15.

If you're a CEO or a CMO who is tired of wasting money on me-too marketing that doesn't work, you must read this book. With all the new marketing techniques accessible to the masses, it’s becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it’s a lot of noise.

Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters introduces the Dynamic Market Leverage Model, which measures marketing clout by looking at eight core marketing disciplines and five additional Momentum Factors that can help an organization focus on those key aspects of the marketing function that will provide the most significant returns on their marketing investment.

Award-winning marketing expert Linda J. Popky, the founder and president of Leverage2Market Associates, transforms organizations through powerful marketing performance. She lives and works in Silicon Valley, where she’s been involved with many of the companies who developed and deployed the technologies that have changed the world over the last twenty-five years.

Her website is http://www.leverage2market.com/about-us/

To order the book click HERE

For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com

One Less, One More: follow your heart. be happy. change slowly. by Robbie Vorhaus

This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Robbie Vorhaus. The original live interview was 4/17/15.

A marriage in trouble, jeopardized health, and financial pressures culminated on vacation when his family asked: “Dad, are you really happy?” Realizing he was in peril of losing everything he held dear, Robbie courageously followed the advice he had given clients for decades: Follow your heart. Choose to be happy. And consciously make everything better than you found it. The result: Vorhaus closed his agency, moved his family to their small Sag Harbor home, started a leadership and crisis consultancy, and began anew.

Now transformed, healthy, happy, and celebrating a marriage of more than 25 years, Robbie drew on his life’s work and experience to write a column for his local newspaper, The Sag Harbor Express, outlining a step-by-step plan for following your heart and being happy, which, after going viral, became the basis for his next seven years writing, One Less. One More. – Follow Your Heart. Be Happy. Change Slowly.

Robbie is a frequent media contributor on crisis and reputation management, public opinion and current events, featured often on CNN, CNBC, ABC News, Fox News, and USA Today.

His website is http://vorhaus.com/

To order the book click HERE            

For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com

Collective Genius: The Art and Practice of Leading Innovation by Linda Hill

This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Linda Hill. The original live interview was 4/10/15.

At the heart of innovation is a paradox: you have to unleash the talents and passions of many people, yet you have to harness them into a work that is actually useful. Management professor Linda Hill offers three keys to overcoming this paradox and building a truly innovative organization. If you want a more innovative organization, you may need to change the way you lead.

Great leaders of innovation don’t fit the conventional mold of “good” leadership. They’re not visionaries who set direction and inspire others to follow. Instead, they create the context in which others are both willing and able to innovate. As one leader said, “My job is to set the stage, not to perform on it.”

This is the key insight gleaned by the authors of Collective Genius who, led by Harvard leadership scholar Linda Hill, spent a decade studying leaders of innovative firms in the US, Europe, India, and Asia, including such companies as Pixar, Google, Volkswagen, HCL Technologies, IBM, and the Sungjoo Group.

The website is http://collectivegeniusbook.com/

To order the book click HERE                  

For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com

SAFETY NETworking: A Tale of Ten Truths of Executive Networking by Suzanne Garber

This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Suzanne Garber. The original live interview was 4/3/15.

Based on 100+ C-level executive interviews who have been laid off, downsized or just plain fired, SAFETY NETwork intertwines professional defeat with hope, humor, and humanity. Current and future executives will want to utilize the tenets presented here to build your own professional safety net in order to avoid the pitfalls that will most likely besiege even the most distinguished of careers.

Suzanne Garber has been featured in the NY Times, USA Today, US News & World Report, and BusinessWeek, amongst others, and has spoken at dozens of international association conferences focusing on risk mitigation, disaster recovery, medical and security networks, and globalization. A dual US-EU citizen who has lived in 8 countries and traveled to 80 nations and all 7 continents, Suzanne holds a master's degree with honors from the University of Pennsylvania and a BA with honors in foreign languages from Rutgers University.

Her website is http://www.safetynetworkbook.com/

To order the book click HERE                  

For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com