The Game Plan

This episode is sponsored by Oracle. Harness the power of AI without overspending with Oracle Cloud Infrastructure (OCI). Ideal for AI model training, OCI offers 4-8x more bandwidth than competitors at half the cost.
Transform your business like Uber and Cohere with OCI.

Try it for free at https://oracle.com/gameplan


Welcome back to The Game Plan podcast!

In this episode, I’m joined by my close friend and fitness OG, @Merijn Schoeber.
We talk about how Merijn built his "Student Aesthetics" brand while still in college, eventually turning it into the globally recognized "My Shredded Lifestyle." He shares the highs and lows of entrepreneurship, from making his first sale to managing a successful fitness business.

Merijn also opens up about his battle with burnout—balancing staying shredded, running multiple businesses, and pushing himself too hard. He takes us through his recovery process and the lessons he’s learned about building a more balanced, fulfilling life and business.

Enjoy the convo? Hit that like button, drop a comment, and subscribe for more!


Check out the best protein pancakes in the world at Fuel Cakes: https://fuelcakes.com/

🎥Subscribe to The Game Plan Clips: https://bit.ly/409UGfs

🏋️Game Plan: https://bit.ly/3nJeuss

🥞Fuel Cakes: https://bit.ly/3GbAwdQ


(00:00) Preview and Intro
(03:06) Merijn’s First Online Sales
(05:37) Bulking for Sports vs. Aesthetics
(09:48) The Struggles of Starting a YouTube Channel
(13:09) Building a Coaching Business
(20:24) Why Merijn Dropped Out of University
(26:19) Merijn’s Advice to Younger Self:
(28:01) From Student Aesthetics to My Shredded Lifestyle
(31:15) The Challenges of Running a Business
(34:49) Realising the Downside of Office Life
(37:29) Importance of Choosing the Right Business Partner
(43:57) The Mental and Physical Impact of Burnout
(49:45) How to Avoid Burnout as an Entrepreneur
(52:29) Importance of Sleep for Health and Performance
(55:04) Starting Testosterone Replacement Therapy (TRT)
(01:01:08) The Importance of a Nighttime Routine
(01:02:18) Sleep Hacks: Temperature, Darkness, and Nose Strips
(01:05:16) How Running Improve Mental and Physical Health
(01:09:24) The Mental Challenges of Running
(01:11:44) Future Plans: Moving to Marbella?

Preorder Mike's book 'Above Average' now and get access to The Above Average Online Program for free: https://www.aboveaveragemethod.com/


Welcome back to another episode of the Game Plan Podcast!

In this episode, we’re sitting down with Mike Radoor to uncover what it really takes to get ahead of 99% of people and be Above Average!

Mike is an author, motivational speaker and co founder of one of Europe’s leading fashion platforms

We’ll explore the mindset shifts necessary to achieve success, the importance of setting big goals, and why most people fall short of their potential.

Mike also reveals his top strategies for personal development, including the power of visualization, discipline, and self-awareness in creating an above-average life.

Hit the like button, comment below with your thoughts, and don’t forget to subscribe for more episodes like this!


This episode is sponsored by Oracle. Harness the power of AI without overspending with Oracle Cloud Infrastructure (OCI). Ideal for AI model training, OCI offers 4-8x more bandwidth than competitors at half the cost.

Transform your business like Uber and Cohere with OCI. Try it free at https://oracle.com/gameplan


Connect with Mike Radoor
Instagram: instagram.com/mikeradoor


Check out the best protein pancakes in the world at Fuel Cakes: https://fuelcakes.com/
🎥 Subscribe to The Game Plan Clips: https://bit.ly/409UGfs
🏋️ Game Plan: https://bit.ly/3nJeuss
🥞 Fuel Cakes: https://bit.ly/3GbAwdQ

This podcast was shot at Useek Studio, Marbella. Check them out:
Website: https://useek.studio/
Instagram: https://www.instagram.com/useek.studio/


(00:00) Intro
(01:16) Mike Radoor's First Entrepreneurial Stint
(11:46) Starting in Fashion with Minto
(14:07) Mike’s Journey from Nightlife Manager to Startup Founder
(15:22) Lessons Learned from Early Business Failures
(18:28) Scaling Playbook App 
(27:00) Mike’s Role in Playbook and Partnership with Jeff Crayhill
(31:22) Fitness Training, Nutrition, and Building Habits
(32:34) The Business of Online Coaching and Living Your Brand
(36:49) How to Make Mindset Shifts 
(42:15) The Power of Consistent Habits in Personal Growth
(50:47) Mike’s Book 'Above Average' 
(55:47) Visualization, Law of Attraction, and Goal Setting
(57:04) The "Above Average Method" 
(01:08:26) How To Attract The Right Partner

This episode of the Game Plan Podcast is sponsored by BetterHelp.
If you’re thinking of starting therapy, give BetterHelp a try. It’s entirely online. Designed to be convenient, flexible, and suited to your schedule. Just fill out a brief questionnaire to get matched with a licensed therapist, and switch therapists any time for no additional charge.

Visit https://www.betterhelp.com/Gameplan today to get 10% off your first month.


Welcome back to another episode of the Game Plan Podcast!

Today, we’re sitting down with Louisa Nicola, neuroscientist and human performance expert, to unlock the secrets of optimizing your brain and body.

Louisa has worked with top athletes and executives, helping them achieve peak performance through science-backed strategies.

In this episode, Louisa dives into the essentials of human performance, breaking down the importance of exercise, sleep, and nutrition. We explore the benefits of cold exposure, ice baths, and saunas—why these techniques are more than just trends and how they can supercharge your brain and body.

We also dig into the role of creatine for cognitive health, debunk myths around biohacking, and reveal the key to mastering your sleep for better mental clarity and productivity.

Stay tuned till the end as Louisa offers insights into managing toxins like microplastics, the power of morning sunlight, and how a simple shift in your daily routine can drastically improve your life.

Hit play now, and don’t forget to like, comment, and subscribe for more high-performance insights!

Louisa’s Socials:
Instagram: https://www.instagram.com/louisanicola_/
YouTube: https://www.youtube.com/c/LouisaNicola

Check out the best protein pancakes in the world at Fuel Cakes: https://fuelcakes.com/

🎥 Subscribe to The Game Plan Clips: https://bit.ly/409UGfs

🏋️ Game Plan: https://bit.ly/3nJeuss

🥞 Fuel Cakes: https://bit.ly/3GbAwdQ


(00:00) Preview and Intro
(01:10) Introducing Louisa Nicola and Her Journey
(03:25) Spotting the Early Onset of Alzheimer's 
(07:28) How To Measure Brain Performance
(10:09) Does Heart Health Impact Brain Health?
(13:29) Best Cardio Routine for Athletes
(19:58) Is Low-Intensity Exercise Effective?
(24:23) Does Building Muscle Aid Longevity?
(29:19) What Does Inflammation Actually Mean?
(33:43) Ideal Nutrition for Optimal Brain Performance
(46:03) Pros and Cons of Carnivore Diet 
(53:08) Debunking Myths Around Creatine
(58:20) Louisa’s Supplements Recommendations
(01:05:06) Is Sunscreen Harmful or Helpful?
(01:10:41) Exposing Big Pharma
(01:16:07) SSRIs and Antidepressants
(01:20:22) Birth Control and Its Effects on the Body
(01:23:04) Biohacks for Brain and Physical Fitness
(01:27:29) Ideal Protocol for Ice Baths?
(01:29:48) The Real Benefits of Saunas
(01:33:38) How To Cut Microplastics
(01:38:15) Importance of Sleep for Brain Health
(01:46:40) The Consequences of  Poor Sleep
(01:47:48) Ideal Evening Routine for Perfect Sleep
(01:50:48) The Benefits of Morning Sunlight 

Welcome back to another episode of the Game Plan Podcast!

Today, we're sitting down with Paul Daley, a 7 figure entrepreneur,sales consultant and the backbone of Iman Gadhzi’s online education platform.

In this episode, Paul takes us through his journey from being bullied to becoming a top 1% entrepreneur. We dive into effective sales techniques, mindset shifts for success, and the importance of reprogramming your perception of speed and productivity.

We'll also explore Paul's insights on leveraging one's skill set to build a successful business, the role of mentorship, and the importance of surrounding yourself with high-performing individuals.

Watch the podcast till the end as Paul opens up about his personal experiences with financial instability, bankruptcy, and how finding God reshaped his priorities and approach to life.

Elevate your business now, smash the like button, comment, and subscribe for more!


Paul’s Socials:
Instagram: https://www.instagram.com/pauldaley/
LinkedIn: https://www.linkedin.com/in/pauljdaley/


Check out the best protein pancakes in the world at Fuel Cakes: https://fuelcakes.com/

🎥 Subscribe to The Game Plan Clips: https://bit.ly/409UGfs

🏋️ Game Plan: https://bit.ly/3nJeuss

🥞 Fuel Cakes: https://bit.ly/3GbAwdQ


(00:00) Preview and Intro
(01:28) Paul's Early Life
(03:55) How Pauls Started in Sales Consulting
(06:29) Genius Sales Techniques
(09:50) The Importance of Framing Calls
(12:26) Early Business Experiences
(15:27) Having The Right Mindset for Success
(19:02) Network and Net Worth
(21:10) Working and Learning from Iman Gadzhi
(28:32) Why Social Media is Important
(30:22) Day-to-Day as COO at Educate
(34:03) Breaking Down Income Streams
(36:09) How To Optimise High-Ticket Offers
(40:12) Facing Bankruptcy and Lessons Learned
(43:59) Importance of Titles and Identity in Business
(50:30) Finding God and Shifting Priorities
(54:15) Recovering from Bankruptcy
(56:45) Why Financial Discipline Is Key
(01:00:05) Transitioning Careers and Future Goals
(01:03:20) The Role of Mentorship in Personal Growth
(01:06:10) Navigating Business Challenges
(01:09:25) How to Build and Maintain Relationships

Welcome back to another episode of the Game Plan Podcast!

Today we're sitting down with Dakota Robertson, social media guru, writer, creator and entrepreneur who helps entrepreneurs monetize their personal brand and as a result has built multi 7-figures in results for 150+ clients through the power of content marketing.

We’re discussing all things social media, from how to write good content to strategies that will help you go viral!

Don't miss out on Dakota's journey and his expert tips for mastering social media and personal branding.

Smash the like button, comment and subscribe for more!


Dakota’s Socials:
Instagram: https://www.instagram.com/yodakota
LinkedIn: https://www.linkedin.com/in/dakotarobertson
Website: https://www.dakotarobertson.net/


Check out the best protein pancakes in the world at Fuel Cakes: https://fuelcakes.com/

🎥 Subscribe to The Game Plan Clips: https://bit.ly/409UGfs

🏋️ Game Plan: https://bit.ly/3nJeuss

🥞 Fuel Cakes: https://bit.ly/3GbAwdQ


(00:00) Preview and Intro
(00:57) Dakota's Background
(02:13) Discovering Crypto and Twitter
(04:32) Leading with Value on Social Media
(05:18) Dakota’s Love for Writing
(08:41) How to use Ghostwriting for Social Media Growth
(10:32) Tips for Gaining Twitter Followers
(15:40) How to Build a Personal Brand
(18:45) Social Media Monetization Strategies
(21:03) Effective Cold Outreach Strategies
(22:56) Dakota Reveals his Income Streams
(26:05) The Secret to Making Viral Content
(30:06) Ranking Social Media Platforms
(33:33) How to Avoid Burnout
(36:08) Dakota's Daily Routine
(41:44) My Daily Routine
(45:01) Benefits Running of a Lean Operation
(46:16) Thoughts on Money Twitter
(48:29) Top Three Life-Changing Books

This episode of the Game Plan Podcast is sponsored by BetterHelp.

If you’re thinking of starting therapy, give BetterHelp a try. It’s entirely online. Designed to be convenient, flexible, and suited to your schedule. Just fill out a brief questionnaire to get matched with a licensed therapist, and switch therapists any time for no additional charge.

Visit https://www.betterhelp.com/Gameplan today to get 10% off your first month.


The boys are back together in Marbella on the latest episode of the Game Plan Podcast!

Mike Thurston, Louis Armstrong and I sat down to discuss all things fitness, entrepreneurship, relationships, lifestyle choices, mental health, personal development and everything in between.

We take a trip down memory lane as we go into detail on how we escaped the 9-5 and built a better life for ourselves.

This one’s special, so make sure you tune in and smash that like button if you enjoyed this episode.


This podcast was shot at Useek Studio, Marbella. Check them out:
Website: https://useek.studio/
Instagram: https://www.instagram.com/useek.studio/


Mike’s YouTube: https://www.youtube.com/@MikeThurston
Louis’ YouTube: https://www.youtube.com/@LouisArmstrong7


Check out the best protein pancakes in the world at Fuel Cakes: https://fuelcakes.com/

🎥 Subscribe to The Game Plan Clips: https://bit.ly/409UGfs
🏋️ Game Plan: https://bit.ly/3nJeuss
🥞 Fuel Cakes: https://bit.ly/3GbAwdQ

(00:00) Preview and Intro
(02:02) First Impressions and Early Connections
(03:32) Power of Networking
(06:55) Escaping the 9-to-5 Life and Advice for Aspiring Entrepreneurs
(10:32) Our First Entrepreneurial Ventures
(12:14) Transition to Online Coaching
(14:42) Finding Your Niche on YouTube
(20:11) Early Career Struggles
(24:48) Balancing Multiple Jobs
(27:38) First Online Sales & Appreciating Small Wins
(30:21) The Key to Financial Independence and Personal Growth
(33:26) Why Your Environment Matters
(38:01) Learning from Mentors
(42:52) Why Your Mental Health Matters
(48:54) Understanding Relationship Dynamics
(50:49) Secret to Self-Improvement
(54:15) Finding Balance in Relationships
(01:00:06) Importance of Mentors
(01:04:32) Dealing with Imposter Syndrome
(01:06:51) Choosing the Right Mentor
(01:08:02) Work-Life Balance
(01:12:09) Maintaining Healthy Relationships 
(01:17:19) Green Flags in a Partner
(01:18:36) Alcohol’s Impact On Your Life
(01:25:49) How to Manage Your Drinking Habits
(01:28:25) Impact of Alcohol on Health
(01:32:14) Importance of Sleep and How to Improve it
(01:34:03) Our Morning Routines 
(01:38:48) Dealing with Low Motivation
(01:41:19) Reflecting on Past Lifestyle Choices
(01:45:23) Benefits of Running

This episode of the Game Plan Podcast is sponsored by BetterHelp.

If you’re thinking of starting therapy, give BetterHelp a try. It’s entirely online. Designed to be convenient, flexible, and suited to your schedule. Just fill out a brief questionnaire to get matched with a licensed therapist, and switch therapists any time for no additional charge.

Visit www.betterhelp.com/Gameplan today to get 10% off your first month.

Welcome back to another episode of The Game Plan podcast!

In this episode, we sat down with Sean Casey, fitness content creator and entrepreneur.

Sean went from partying daily as a university student to building a 6 figure fitness empire while gaining over 3 million followers across all platforms.

We delve into Sean's strategies for creating impactful content, building a loyal community, and handling online criticism with confidence. Sean shares his personal experiences and insights on evolving from a party lifestyle to a disciplined fitness regimen, and how the lockdown played a pivotal role in his growth.

Sean also opens up about his mental health journey, the power of gratitude, and his philosophy on balancing business success with personal well-being. Sean takes us through his business ventures, including his app Glean, and his unique approach to fitness coaching.

This episode is packed with practical advice, motivational insights, and a deep dive into the world of fitness and social media.

Enjoyed the conversation? Leave a like, comment, and subscribe for more!


Sean’s Socials:
Instagram: https://www.instagram.com/scaseyfitness/
YouTube: https://www.youtube.com/@seancaseyfitness111

Sean’s Socials:
Instagram: @scaseyfitness
YouTube: @seancaseyfitness111


Check out the best protein pancakes in the world at Fuel Cakes: https://fuelcakes.com

🎥 Subscribe to The Game Plan Clips: https://bit.ly/409UGfs

🏋️ Game Plan: https://bit.ly/3nJeuss

🥞 Fuel Cakes: https://bit.ly/3GbAwdQ

(00:00) Preview and IntroIntroduction and Purpose - 0:00
(00:34) Sean's Thoughts on Marbella
(01:11) The Importance of Networking 
(02:55) Sean Casey's Mission 
(05:20) Sean’s Early Life 
(08:50) Why Sean Turned to Fitness 
(10:21) Sean’s Passion for Content Creation 
(15:11) Dealing with Haters and Constructive Criticism 
(18:18) Sean’s Formula for Viral Content 
(24:00) How To Build a Following 
(29:19) Carnivore Diet vs Vegan Diet
(31:54) Sean’s Glean App
(39:03) Common Nutrition and Training Mistakes 
(44:36) Addressing the Obesity Crisis 
(57:19) Sean’s Daily Routine 
(59:23) Upcoming Projects and Travel Plans 
(01:00:12) Managing Relationships and Personal Life 
(01:03:29) Sean’s Experience with Sobriety

Welcome back to another episode of The Game Plan podcast!

We've got an incredible episode today featuring Fergus Crawley – Hybrid Athlete and Co-Founder of Omnia Performance

In this episode, we explore Fergus's journey from rugby player to hybrid athlete, overcoming mental health challenges, and achieving remarkable feats in endurance and strength training. 

We dive deep into his transition from powerlifting to ultra-endurance events, the secrets to balancing strength and stamina, and the importance of maintaining mental clarity through physical fitness.

We also discuss the impact of alcohol on performance, the vital role of sleep and caffeine management, and practical tips for anyone looking to optimize their training regimen. Fergus shares his experiences with charity work, raising significant funds for Movember, and the lessons learned from pushing his physical and mental limits.

Enjoyed the conversation? Leave a like, comment, and subscribe for more!

Fergus Crawley’s Socials:
YouTube: https://www.youtube.com/@ferguscrawley95
Instagram: https://www.instagram.com/ferguscrawley/

Check out the best protein pancakes in the world at Fuel Cakes: https://fuelcakes.com/

🎥 Subscribe to The Game Plan Clips: https://bit.ly/409UGfs
🏋️ Game Plan: https://bit.ly/3nJeuss
🥞 Fuel Cakes: https://bit.ly/3GbAwdQ

(00:00) Preview and Introduction 
(00:46) The Marbella Life
(04:51) Effects of Alcohol on Training
(06:21) Caffeine Curfew and Sleep Optimization
(10:34) Rob’s Rugby and Fitness Journey
(14:20) Weight Loss and Orthorexia
(18:17) Exploring Flexibility with Nutrition
(24:27) Finding Fulfilment Through Training
(27:33) Lessons Learned from Charity Challenges
(31:01) Balancing High Intensity and Low Intensity Workouts
(34:39) Avoiding Distractions During Training
(39:20)  Transitioning from Powerlifting to Hybrid Training
(46:00) Running 250K from Edinburgh to Ben Nevis
(52:15) Applying Training Lessons to Business
(54:44) Overcoming Personal Challenges and Growth
(56:16) The Value of the Process in Training and Life
(01:01:06) Hyrox and Emerging Fitness Trends
(01:18:25) Fergus’ Battle with Mental Health 

Dive into this week's The Game Plan Podcast as we sit down with Kris Sturmey (1stman), seasoned entrepreneur, lifestyle influencer, and founder of 1STMAN, who has shifted the landscape of lifestyle and business with his groundbreaking 1M House project.

In this episode, we unpack Kris's transition from YouTube celebrity to the mastermind behind a global luxury communal living concept. From the personal growth and philosophical insights that fueled his transformation to the strategic execution of his business visions, Kris's journey shows us exactly what it takes to be a top 1% man in today’s world. 

We also cover a broad range of topics, including the impact of social media scrutiny on personal life, the dynamics of relationships and marriage, and the forward-thinking business strategies that are setting new trends in community living.

Hit like, drop a comment, and don't forget to subscribe for more episodes like this!


Experience the freedom of networking and living in beautiful houses around the world for a flat annual fee at the 1M House. Use Code LIPSETT for 5% OFF

Apply Now: https://1mhouse.com/RL

Kris’s Socials:
YouTube: https://www.youtube.com/@1STMAN
Website: https://1mhouse.com/

Check out the best protein pancakes in the world at Fuel Cakes: https://fuelcakes.com/

🎥 Subscribe to The Game Plan Clips: https://bit.ly/409UGfs

🏋️ Game Plan: https://bit.ly/3nJeuss

🥞 Fuel Cakes: https://bit.ly/3GbAwdQ

(00:00)  Preview and Intro 
(00:26) 1M House
(01:42) Thoughts on Modern Relationships and Marriage
(08:05) Crazy Statistics on Marriage and Divorce
(11:38) How to Introduce Yourself
(13:55) Power of Visualization and Positive Affirmations
(19:30) Blurring the Line Between Red pill and Self-improvement
(23:36) Dealing With Negativity And Comments
(26:54) Handling Fame And Attention
(28:16) Love Island Experience
(31:18) Kris' Plan To Transition Away From YouTube
(35:12) Kris' 1M House
(42:46) Planned Locations For 1M House Properties
(49:51) The Importance Of Community For Men
(52:20) Surrounding Yourself With Ambitious People
(57:02) The Professionalism Of James Sexton and Other Veterans 
(01:03:01) Advice For Someone Struggling With Life
(01:12:53) People Take You More Seriously As You Get Older?
(01:15:36) What Kris Would Say To His Younger Self
(01:19:31) What Rob Would Say To His Younger Self
(01:21:21) Regretting Going Out Drinking Too Much In Early 20s
(01:24:21) Kris' Gameplan For The Coming Year
(01:26:28) Kris' Future Plans For YouTube And Vlogging
(01:26:40) Becoming The 1M House Ambassador

Welcome back to another episode of The Game Plan podcast!

We got a special one today as Mike Thurston joins us in Dubai to unwrap his eclectic past, from his university antics in Newcastle to becoming a successful entrepreneur, YouTuber and fitness model.

In this episode, we delve into the ethics of product promotion, founding Aurora Athletics, the shift from training to content creation, and the nuances of building a successful YouTube channel. We also discuss the importance of consistent training, good nutrition and the impact of alcohol on your social life, health and productivity.

Enjoyed the conversation? Leave a like, comment and subscribe for more!


Set up your Dubai company today with Creative Zone: https://www.creativezone.ae/ad/rob-lipsett/


Mike Thurston’s Socials:

YouTube: https://www.youtube.com/c/MikeThurston

Instagram: https://www.instagram.com/mikethurston/?hl=en


Check out the best protein pancakes in the world at Fuel Cakes: https://fuelcakes.com/

🎥 Subscribe to The Game Plan Clips: https://bit.ly/409UGfs

🏋️ Game Plan: https://bit.ly/3nJeuss

🥞 Fuel Cakes: https://bit.ly/3GbAwdQ


(00:00) Preview and Intro
(03:08 Mike’s Early Life and Education
(06:17) Transition to Personal Training and Starting Aurora Athletics
(11:12) Building a YouTube Presence 
(17:44) Mike Thurston Advice for Young Entrepreneurs
(18:53) Thoughts on Sam Sulek And New Age YouTubers
(23:58) Life in Dubai
(25:42) Mike Thurston Reveals His Income Streams
(29:26) Is Mike Thurston Natty or Not?
(34:38) Training and Nutrition Philosophy 
(39:55) Importance of Training With Purpose
(45:47) Why is Your Diet Important?
(50:04)The Impact of Alcohol on Fitness and Lifestyle
(01:00:04) Dating Scene in Dubai
(01:06:38) Having a Family 
(01:08:57) What’s Mike’s 2024 Looking Like?