It takes a lot of energy to grow cannabis indoors, and as the legal industry has gained momentum, much attention has been paid to the energy footprints of producers who run indoor grow facilities. While arguments between indoor & outdoor growers have existed for some time, a regulated market brings a new level of public scrutiny to […]

Danielle Keane is the Political Director of NORML, the National Organization for the Reform of Marijuana Laws. She recently joined our podcast host TG Branfalt for a discussion about the upcoming election season and the unprecedented opportunity that it presents for the cannabis legalization movement. In the upcoming election season, nine states will be voting on a cannabis legalization measure. Recreational initiatives will be on the ballot in California, Nevada, Arizona, Maine, and Massachusetts. In Florida, Arkansas, Montana, and North Dakota, voters will have an opportunity to pass medical initiatives.

In this interview, TG and Danielle discuss the specific details of many of the laws that will be determined by voters in November, including what NORML's position is on the parallel ballot initiatives in Arkansas. Danielle also discusses some potential reasons why pro-legalization forces have out-fundraised prohibitionists in many areas this year, the bittersweet but unavoidable process of passing flawed legislation and working to improve it once it has passed, as well as the fact that going forward, most states will have to pass legalization measures via the legislature and not via the voters due to how their laws are written.

Topics covered in this podcast:

https://www.ganjapreneur.com/topic/activism/

https://www.ganjapreneur.com/topic/california/

https://www.ganjapreneur.com/topic/arizona/

For a full transcript:

https://www.ganjapreneur.com/danielle-keane-2016-cannabis-legalization/

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Kenny Morrison is the founder and CEO of VCC Brands (formerly known as the Venice Cookie Company), a California-based cannabis edibles producer. He also co-founded the sister company Evergreen Herbal, one of Washington’s licensed edibles and oils manufacturers.

Kenny recently joined our podcast host Shango Los for a conversation about experience building an infused edibles company from the ground up, the different extraction techniques his companies use to produce their infused products, his hands-on experience in preparation against federal raids, and much more.

Topics covered in this podcast:

https://www.ganjapreneur.com/topic/cannabis-infused-edibles/

https://www.ganjapreneur.com/topic/law-enforcement/

For a full transcript:

https://www.ganjapreneur.com/kenny-morrison-firing-california/

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For more episodes of Shaping Fire with Shango Los, visit:

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Kirsten Nelson is co-founder of cannabis branding agency Blunt Branding, a Pacific Northwest marketing firm dedicated to the cannabis industry. Kirsten recently joined our podcast host Shango Los for a conversation about the unique situation that cannabis producers and retailers face now that the market has been normalized and regulated. Many entrepreneurs still believe the notion that cannabis just “sells itself,” but as the competition gets tougher, more and more companies are realizing that a strategic approach to messaging is necessary.

In this interview, Kirsten talks about ways that retailers can change course to accommodate an expanding customer base, why cannabis companies should consider how they appeal to all of the Myers-Briggs personality types, and some unique strategies to engage customers that are currently underutilized in the cannabis market.

Topics covered in this podcast:

https://www.ganjapreneur.com/topic/marketing/

https://www.ganjapreneur.com/topic/entrepreneurs/

For a full transcript:

https://www.ganjapreneur.com/kirsten-nelson-reaching-your-cannabis-customer/

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For more episodes of Shaping Fire with Shango Los, visit:

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Evan Carter is the co-founder and president of Dope Magazine, a cannabis and lifestyle monthly that is distributed across the United States. Recently, Evan sat down with our podcast host Shango Los for a conversation about his magazine's origins and journey. Founded in 2009, Evan takes us through Dope's evolution from a small, localized publication to an internationally recognized corporation that prints 135,000 magazines per month.

Topics covered in this podcast:

https://www.ganjapreneur.com/topic/media/

https://www.ganjapreneur.com/topic/entrepreneurs/

For a full transcript:

https://www.ganjapreneur.com/evan-carter-dope-lifestyle-magazine/

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For more episodes of Shaping Fire with Shango Los, visit:

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Aeron Sullivan is the founder of Tradiv, an online marketplace for wholesale licensed cannabis in Colorado. Tradiv has been recognized as an innovator in the cannabis industry, changing the way that cannabis commerce happens at this pivotal moment where a traditionally opaque and informal market has been pushed into the realm of transparency and formality. Our host Shango Los recently met with Aeron to discuss the evolution of his company and business model.

Topics covered in this podcast:

https://www.ganjapreneur.com/topic/marketing/

https://www.ganjapreneur.com/topic/entrepreneurs/

For a full transcript:

https://www.ganjapreneur.com/aeron-sullivan-wholesale-cannabis-marketplace/

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For more episodes of Shaping Fire with Shango Los, visit:

http://www.shapingfire.com

In this week’s podcast episode, Dr. Ethan Russo — one of our earliest and most esteemed guests — returns to the show to discuss his latest article, “Beyond Cannabis: Plants and the Endocannabinoid System.”

Dr. Russo is a neurologist and psychopharmacology researcher, and is the former Senior Medical Advisor for GW Pharmaceuticals. He worked as a clinical neurologist in Missoula, Montana for 20 years, where much of his practice focused on the treatment of chronic pain. Today, Dr. Russo is one of the world’s leading researchers in the field of cannabis terpenes and the endocannabinoid system. He has authored several books about cannabis, cannabinoids, pharmacology, and rare botanicals, and he has published over 30 articles covering neurology, pain management, cannabis, and ethno-botany.

In this interview, Dr. Russo and Ganjapreneur podcast host Shango Los discuss how various foods — including black pepper, kava, the common carrot, and more — can actually help balance the cannabinoid levels in your body.

Topics covered in this podcast:

https://www.ganjapreneur.com/topic/endocannabinoid-system/

https://www.ganjapreneur.com/topic/medicine/

For a full transcript:

https://www.ganjapreneur.com/ethan-russo-endocannabinoid-nutrition/

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For more episodes of Shaping Fire with Shango Los, visit:

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Cat Jeter is the founder of Deep Green, an award-winning full plant extracts manufacturer in Washington State. She recently joined our host Shango Los for a conversation about the Washington State medical marijuana market, which will soon be absorbed by the recreational market due to pending regulations. In the interview, she discusses the movement that led to the creation of the medical cannabis market in Washington, how it grew and changed over time, and how the passage of I-502--Washington's recreational cannabis ballot measure--affected the market and those who had dedicated their lives to serving patients.

Topics covered in this podcast:

https://www.ganjapreneur.com/topic/regulations/

https://www.ganjapreneur.com/topic/washington/

For a full transcript:

https://www.ganjapreneur.com/cat-jeter-washingtons-medical-marijuana-movement/

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For more episodes of Shaping Fire with Shango Los, visit:

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Cat Jeter is the founder of Deep Green, an award-winning full plant extracts manufacturer in Washington State. She recently joined our host Shango Los for a conversation about the history of the Washington State medical marijuana market, which will soon be absorbed by the recreational market due to pending regulations. In the interview, she discusses […]

If cannabis normalization is a battle, budtenders are on the front lines. From seasoned stoners who are looking for nuanced recommendations to first-timers who have no idea what being high even feels like, a budtender should be able to offer helpful suggestions to match any customer with the right product to ensure they have an enjoyable cannabis experience.

Our podcast host Shango Los recently met with Max Montrose, President of the Trichome Institute, a cannabis education and training company based in Colorado, to discuss the important role that budtenders play in the cannabis industry. In this episode, Max discusses how misinformation is spread via user-generated content and unscrupulous budtender education programs, why edibles should be understood as an entirely different experience than smoked flowers, how budtenders could be personally liable if they offer medical advice, as well as why certain methods of dabbing are likely unhealthy.

Topics covered in this podcast:

https://www.ganjapreneur.com/topic/education/

https://www.ganjapreneur.com/topic/cannabis-employment/

For a full transcript:

https://www.ganjapreneur.com/max-montrose-budtender-education/

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For more episodes of Shaping Fire with Shango Los, visit:

http://www.shapingfire.com