If the cannabis industry has produced any rock stars, Jonah Tacoma is one of them. Jonah is the founder of DabStars, a marketing and lifestyle brand born of the social media age, and since its inception he has successfully grown the business into a cannabis entertainment and digital media powerhouse. DabStars began as a Facebook presence focused on dab culture which has evolved into a website, marketing service, and clothing line known by dabbers around the world. The company gained particular notoriety for their video "Drive Through Dabbing" in which Jonah recorded a video of himself paying for fast food with dabs. The video went viral internationally and has been seen millions of times, inciting criticism from all corners of the world as well as from within the cannabis community itself.
Jonah recently joined us to talk about how DabStars got started, how he has utilized social media to amass an audience of millions, and how he chooses and approaches the clients he wants to represent in the industry.
Topics covered in this podcast:
https://www.ganjapreneur.com/topic/celebrities/
https://www.ganjapreneur.com/topic/marketing/
For a full transcript:
https://www.ganjapreneur.com/jonah-tacoma-dabstars/
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