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The Gap Between Attention and Decision - And How to Close It with Ashley Kruse
We’ve been taught that consistency and visibility are the keys to growth. Show up, post regularly, build an audience—and the clients will follow.
But what happens when the content is working and the sales aren’t?
In this conversation, I sit down with Ashley Kruse to unpack the gap between attention and decision. We get into what actually drives someone to take action, what needs to be in place before you ever spend money on ads, and why most content falls flat when it comes to conversion.
Ashley brings a clear, data-driven perspective to marketing and challenges the idea that more visibility automatically equals more revenue.
In this episode, we cover:
- The difference between content that gets attention vs. content that drives decision
- What a “proven offer” actually means before investing in paid traffic
- Why most messaging feels flat—and how to develop a stronger point of view
- How to turn visibility into real conversations and qualified leads
- What founders need to understand about the long game of marketing and sales
Sales as Service Challenge — Start Now!
Audit your messaging for neutrality.
Look at your website, your social content, or your sales page and ask:
- Where am I trying to be agreeable instead of clear?
- Where am I softening what I actually believe?
- Where could this message belong to anyone in my industry?
Then choose one belief you hold about your work—and say it plainly.
No hedging. No watering it down.
Next, anchor your content this week to one specific decision your buyer is trying to make.
Links & Resources:
- Learn more about Baddie Creative
- Connect with Ashley on LinkedIn and Instagram
- Join us for the next SAS LIVE Office Hours Event!
- Simply sales with the VIP Power Hour - download the FREE guide
- Learn how to consistently book 3–5 sales-qualified meetings each week - Book an Alignment Call
Have an episode idea? DM me on LinkedIn and let me know!
—
Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.
As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.
When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.
View all episodes
By Tamara SmithWe’ve been taught that consistency and visibility are the keys to growth. Show up, post regularly, build an audience—and the clients will follow.
But what happens when the content is working and the sales aren’t?
In this conversation, I sit down with Ashley Kruse to unpack the gap between attention and decision. We get into what actually drives someone to take action, what needs to be in place before you ever spend money on ads, and why most content falls flat when it comes to conversion.
Ashley brings a clear, data-driven perspective to marketing and challenges the idea that more visibility automatically equals more revenue.
In this episode, we cover:
- The difference between content that gets attention vs. content that drives decision
- What a “proven offer” actually means before investing in paid traffic
- Why most messaging feels flat—and how to develop a stronger point of view
- How to turn visibility into real conversations and qualified leads
- What founders need to understand about the long game of marketing and sales
Sales as Service Challenge — Start Now!
Audit your messaging for neutrality.
Look at your website, your social content, or your sales page and ask:
- Where am I trying to be agreeable instead of clear?
- Where am I softening what I actually believe?
- Where could this message belong to anyone in my industry?
Then choose one belief you hold about your work—and say it plainly.
No hedging. No watering it down.
Next, anchor your content this week to one specific decision your buyer is trying to make.
Links & Resources:
- Learn more about Baddie Creative
- Connect with Ashley on LinkedIn and Instagram
- Join us for the next SAS LIVE Office Hours Event!
- Simply sales with the VIP Power Hour - download the FREE guide
- Learn how to consistently book 3–5 sales-qualified meetings each week - Book an Alignment Call
Have an episode idea? DM me on LinkedIn and let me know!
—
Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.
As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.
When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.