Emma Bates joins The Gen She Podcast to share her journey from growing her personal blog to 100K readers at 19, leading global marketing at Away, to founding Diem, the first AI-powered community search engine for women. Emmaâs story is all about the power of communityâwhether itâs building an audience, leading brand partnerships, or launching her own startup.
She opens up about growing up in the UK, moving to New York to chase her ambitions, and the challenges of navigating a male-dominated industry. Emma and Avni dive into her hiring strategies, where she values creativity and side projects over traditional experience, and the importance of personal branding as a founderâalong with the double standards women face. Emma also shares her advice for aspiring entrepreneurs on taking small first steps and learning as you go.
The conversation touches on the rewards and struggles of startup life, from exhaustion to the joy of connecting with your community. Emma provides content creation tips and insights on how Diemâs social media strategy fuels growth and engagement.
Join us for an inspiring conversation about the power of community, the realities of startup life, and the challenges of building a brand with purpose.
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