Who is Gen Z, and what are they looking for in the jewelry industry? Gen Z is typically defined as anyone born after 1997, or thereabouts. This young generation has just reached the point of having their own money and making their own buying decisions. They make up a huge sector of the market, and an even bigger sector of influence. They're tech-savvy and have shorter attention spans but enduring loyalty. In part one of this two-part episode, we talk about the defining characteristics of the youngest generation, delve into their relationship with technology, and discuss the things that are important to them.

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