The Generosity Freakshow

Why do people give? And how is the motivation to give different from generation to generation? That's the focus of Josh McQueen's research, The Giving Heart Across Generations, and what is discussed in this episode which was recorded live at the 2018 Nonprofit Innovation and Optimization Summit.

Links & Resources:

The Giving Heart Across Generations: http://mcqma.com/ebook-download/

NIO Summit: https://www.niosummit.com/

If you like to listen to liberal arts grads talk about technology, you're going to love this episode. Tim Sarrantonio from the Neon One team — on a mission to become the most comprehensive and authentic technology ecosystem for nonprofits — discusses integrations, API's, data hygiene, good old fashioned fundraising, and more in this wide-ranging chat.

Links & Resources:

Neon One: https://neonone.com/

NeonCRM: https://www.neoncrm.com/

Money. That's the central theme of this episode with Joel Solomon — author of The Clean Money Revolution and Founding Partner at Renewal Funds (a mission venture capital firm) — discussing his experience in politics, business, investing, philanthropy, and even listening to orca's... for real.

Links & Resources

Renewal Funds: http://www.renewalfunds.com/

Joel & The Clean Money Revolution: https://www.joelsolomon.org/the-book/

If we want to optimize and improve philanthropy, we need to optimize and improve... people. That's the focus of this episode with Mike Doehla, founder of Stronger U (an online nutrition solution that has helped people lose over 200,000 pounds) who talks about his entrepreneurial journey, how he has incorporated philanthropy into their culture, how healthy people lead to healthy organizations and more.

Links & Resources:

Stronger U: https://strongeru.com/

NextAfter Workshops: https://www.nextafter.com/training/

What is data science? What does a data scientist even do? And how can data science be used to grow philanthropy? That's the focus of this episode with Page Piccinini and Ben Cipollini, data scientists at Classy — one of North America's leading online giving platforms.

Resources & Links:

Classy Blog: https://www.classy.org/blog/

State of Modern Philanthropy: https://go.classy.org/reports/the-state-of-modern-philanthropy

NIO Summit: https://www.niosummit.com/

Fundraising Training: https://www.nextafter.com/training/

How can you get more people visiting your site and engaging with the content you're creating? Questions we asked Jamie Blomquist, who knows a thing or two about Google (she works there), and Andy Crestodina, who wrote a book on content marketing, at the Nonprofit Innovation and Optimization Summit back in September 2018.

Resources & Links:

Andy Crestodina & Orbit Media: https://www.orbitmedia.com/

Jamie Blomquist & Google: https://www.google.com/

NIO Summit: https://www.niosummit.com/

NIO Summit Past Sessions: https://www.niosummit.com/2018-recap/

Branding is talked about so much in the marketing and fundraising, but often without any clarity or real understanding of the impact it can have on an organization. In this episode with Lisa Bowman, Chief Marketing Officer for United Way Worldwide, she shares how powerful an effective brand can be for growing fundraising. Plus, she'll give a few tips and insights on how to create an effective brand.

Stick around till the end to hear Lisa share her thoughts on what true generosity is, and how we can grow generosity above and beyond simply making donations.

- Find out more about what Lisa and United Way are up to at www.unitedway.org

- Follow Lisa on twitter at @lisabowmanuww

Donors who give monthly can be 5x to 10x more valuable to nonprofits over their lifetime compared to one-time donors and is the focus of this podcast. We chat with Harvey McKinnon who literally wrote the book on monthly giving, called Hidden Gold, and discuss the state of monthly giving today, what it looks like around the world, and what is holding organizations back. Enjoy!

Links & Resources:

Harvey McKinnon: https://www.harveymckinnon.com/

Harvey's Books: https://www.harveymckinnon.com/books/

The Nonprofit Recurring Giving Benchmark Report: https://recurringgiving.com/

If you want to raise a lot of money, and quicker, you'll probably need to raise it in larger amounts or through major gifts. That's the focus of today's conversation with Gail Perry where she shares from her 30+ years of experience on changes she's seen, how to do major gifts well, and why we're in a 'golden age' of major gift fundraising.

Links & Resources:

Gail Perry: https://www.gailperry.com/

Tis the season... for giving! 30% of all online giving happens in the month of December and the NextAfter crew — Tim, Jon, and Brady — are here to chat about it. They discuss #GivingTuesday, with a special excerpt from the data scientists from Classy, the impact of a tax receipt, and tips to make the most of year-end.

Links & Resources

Year-End Fundraising for Online Fundraisers Course: http://bit.ly/2Q0kWJd

Cut Through the Clutter Study: http://nextafter.com/cye