In this episode of Chasing The Margin, Brad Howard, founder and CEO of Genetic Edge Compounds (GEC), shares the unexpected journey that led him from a traditional career path into building a nationally recognized brand. What started as a chance opportunity turned into a business that’s grown far beyond its original vision, proving that some of the biggest breakthroughs come from simply being open to what’s next.

Brad and Troy discuss the power of relationships, taking calculated risks, and what it really takes to stand out in a crowded industry. They also explore some of today’s biggest conversations around health, performance, and wellness, separating trends from timeless principles. Whether you’re an entrepreneur, a business leader, or someone looking to level up in life, this episode is packed with insights on growth, persistence, and creating opportunities where others don’t see them.