Pop‑ups have a bad reputation—and often for good reason. Many sites slam visitors with loud boxes the second they arrive, begging for emails or pushing discounts before people even know what’s on offer. In this episode, Catherine calmly explains why pop‑ups aren’t the enemy—it’s *how and when* you use them. In plain language, she breaks down the key moments when a gentle prompt actually helps (like when someone’s about to leave or has clearly shown interest), and how bad timing quietly hurts your SEO, ads, and brand trust. She shares three simple rules for respectful pop‑ups: right moment, right message, and right escape. Then Leo paints a picture of a calm, on‑brand design: soft edges, clear headlines, simple fields, and microcopy that feels like a friendly invitation rather than pressure. Together, they unveil the Artbreeze Gentle Nudge Blueprint—a 15‑minute checklist to tune one existing pop‑up or slide‑in. By the end, you’ll know how to keep visitors focused, not frustrated, while still giving them a relaxed way to stay in touch or take the next step.