Plenty of business owners have heard the word “retargeting” and instantly felt uneasy—imagining creepy ads chasing people around the internet. In this episode, Catherine gently demystifies retargeting and shows how, done right, it’s simply a polite reminder to people who already raised their hand. In plain language, she explains what retargeting is, how it works with your existing traffic from Google, SEO, and social, and why you don’t need a huge budget or complex funnels to benefit. Then Leo “paints a picture” of calm, trust-building ad and landing page combinations: soft visuals, consistent branding, and copy that reassures visitors they’re in the right place, not being pressured. Together, they introduce the Artbreeze Gentle Reminder Plan—a tiny, starter retargeting setup for one core offer that you can brief to your agency or ad manager without touching any scary settings. By the end, you’ll understand how to bring back your warmest visitors in a way that respects their time, feels aligned with your brand, and quietly boosts enquiries without turning your marketing into a storm.