Many small-business websites either hide their search bar or treat it like a techy extra. But when visitors are in a hurry—looking for one service, one answer, or one price—on-site search is often the last quiet chance to keep them from bouncing. In this episode, Catherine explains, in plain language, what your site search actually does, why it matters even if you “only have a few pages,” and how its results quietly reveal what real humans are trying (and failing) to find. She walks through simple checks you can do without any code: where the search box lives, which terms people type, and what kind of unhelpful pages they’re seeing. Then Leo paints a picture of a calm search experience: a clearly visible search icon, friendly placeholder text, clean results with helpful snippets, and gentle “no results” messages that guide rather than scold. Together, they share the Artbreeze Gentle Search Tune-Up—a 20-minute routine to make your search bar a stress-free shortcut that helps visitors find answers and offers faster, so more of them feel ready to get in touch.