The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS

Julia Stead is unique as a B2B SaaS CMO because she defies the stats about the average tenure of B2B SaaS marketing leaders -- Julia spent over 7 years climbing the marketing ranks at Invoca before Erica placed her as CMO at Allocadia. (In case you were wondering, the average tenure of a CMO for a technology company is under 2.5 years - in SaaS companies, it's usually lower. In Silicon Valley, the average tenure of a marketing leader is 6 to 18 months!).

In Episode 2 of The Get, Erica and Julia talk about the anatomy of a CMO search: from the perspective of both the company and the winning candidate.

Highlights:

- Julia shares how she rose fast in her career , and why she believes it’s important to go the distance with your employer (with secrets from her self-improvement plan!)

- What should you look for in prospective companies to see if they have the right culture of growth/ support?

- How is the CMO job different from the VP Marketing role?

- Balancing brand and demand as a CMO

- Structuring a B2B SaaS marketing team as the CMO

- Vital tips for marketers aspiring to be CMOs in B2B SaaS companies

Julia is a founding member of Women in Revenue – and tells us why it matters to women professionals in revenue marketing

Erica Seidel, founder of The Connective Good, SaaS Marketing Talent Whisperer and your Host on The Get, helps navigate one of the most important – and challenging - decisions you will make as a B2B SaaS business leader - finding and keeping the best senior marketing talent.

If you are a B2B SaaS business leader, then you probably know that

• The average tenure of a CMO for a technology company is under 2.5 years
• In SaaS companies, it’s usually lower
• In Silicon Valley, the average tenure of a marketing leader is 6 to 18 months
• The costs of a mis-hire are significant, and can lead to churn of both customers and other employees

Why ‘The Get’?

• There are lots of podcasts on recruiting, but they are usually meant for recruiters and HR folks.
• The Get is for B2B SaaS Business Leaders who want to address one of the most overwhelming challenges they face - finding and keeping the best senior marketing talent
• As someone who specializes in leading B2B SaaS marketing leadership searches, Erica brings unique insight and perspective as the host of The Get

Here are some of the nuggets in this 25-minute introductory episode:

• The hardest and most enjoyable aspects of B2B SaaS marketing leadership searches
• How CEOs can tease out what they are looking for in their CMOs
• Great questions to ask candidates to really vet their marketing chops
• Erica’s 6 pro tips for high growth B2B SaaS CEOs looking for marketing leadership
• What – and who - is coming up on future episodes of The Get through 2020

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