Let’s be real and state the obvious: you’re in business to earn money. No matter what your business is. Yes, you want to help others as well, but you want to make a profit with your business, am I right? In order to make a profit, you need to sell your products or services. But is it enough to just create products and wait for people to make a purchase? Nope, Not at all. I like to call that “wishful marketing” and it simply just doesn’t work. That’s a very passive approach to running a business as opposed to a proactive approach, which includes finding people in your target market, forming a relationship with them, introducing them to your business, and then asking for the sale. If you have an established business you can create some passive approaches that will be successful but for most businesses they will need to continue to be proactive to maintain and grow their business. - Get the full episode on the site at - https://bit.ly/blog92921