What started as a simple thank-you became one of the most powerful sales strategies in beauty.

In this episode of Sorry, It’s Discontinued, Hilary explores the history of the Gift-With-Purchase—popularized by Estée Lauder—and how it evolved from a relationship-driven experience into a value-driven transaction.

From threshold shopping and constant promotions to competing with online deals, Hilary shares what this shift looks like behind the counter for today’s retail warriors.

👉 Are we shopping for the product… or the gift?

Have a seat, hit follow, and join the conversation.

💋Have a discontinued favorite or retail story? Share it with Hilary here!

Support the show

If you enjoyed this episode, please follow Sorry, It’s Discontinued on your favorite podcast app, and leave a quick rating or review—it really helps our retail family and fellow customers find the show.

You can also connect with me on Instagram, TikTok, and Facebook @sorryitsdiscontinued. And if you have your own behind-the-counter story, discontinued product heartbreak, or beauty industry confession, send it my way—your story might be featured in a future episode.

This podcast is independently produced and is not affiliated with any brands or companies mentioned. All stories and opinions shared are personal, reflecting the real-life experiences of those who’ve worked in this industry with heart and hustle.

Thank you for being here 💄 

 the website: www.sorryitsdiscontinued.com

Connect with me:  
Instagram & TikTok: @sorryitsdiscontinued  

Listen wherever you get your podcasts 🎧

Want to share your story or suggest a topic?  
Visit www.sorryitsdiscontinued.com and scroll to "Tell Me Your Story"

New episodes every Thursday
#SorryItsDiscontinued #BeautyPodcast #RetailLife