Samantha Citro Alexander is the Co-Founder and Chief Marketing Officer of Bitewell; a food-tech company focused on simplifying healthy eating decisions. Prior to Co-Founding Bitewell, Samantha worked at The Estée Lauder Companies as the Chief of Staff to Jane Lauder (Clinique, NYC), and as the Director of Integrated Marketing (Smashbox, LA), where she co-created Jefacon, a women's empowerment and leadership summit celebrating the Beauty of Being a Boss. Previously, Samantha was a VP where she led a brand for a consumer-focused private equity firm, and the Research Department Chief of Staff at Bridgewater Associates, one of the largest hedge funds in the world. She began her career at an indie beauty company selling products at the counter. Samantha earned a BFA from the Tisch School of the Arts at New York University and graduated with honors. Samantha is passionate about supporting women in business, education around health & nutrition, and the arts.