The Girls in Marketing Podcast

On the Girls in Marketing Podcast this week, we are joined by Amelia Cohen who is a Solution Engineer for Marketing Cloud at Salesforce.

If you're wanting to learn about customer lifecycles, this episode is for you. Amelia has expertise in customer journeys and digital marketing and she helps clients develop and consult on effective marketing strategies for businesses within her role. She also serves as the WhatsApp specialist within Marketing Cloud and is dedicated to staying on top of emerging trends in mobile marketing.

Topics covered in this episode:

Don't forget to follow our podcast to be notified when our next episode is released!

If you're new around here, make sure you get involved with Girls in Marketing:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg

Website: https://www.girlsinmarketing.com

Do you have to have a big budget for a marketing campaign to be successful? Today, Olivia, Amy and Keira sit down to brainstorm campaign tips for any marketing campaign, big or small, and discuss whether big budgets are ever really necessary. This episode doesn't hold back on how brands can get involved with trends and the team provide some great examples of big and small-budget marketing campaigns.

In this episode, the Girls in Marketing Team talk about:

This episode is a great listen and we'd love to hear your thoughts on Big Budgets vs Small Budgets in Marketing on our social channels:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Check out how you can get involved with us here: https://go.girlsinmarketing.com/41JVd8H

Don't forget to follow us if you enjoyed this episode!

Today, we have Florence Welke on the Girls in Marketing Podcast. Florence is a Senior PR Strategist at Lush and is an advocate for aligning your personal values with the company you work for.

Lush made headlines when it became one of the first companies to leave Social Media back in 2021 and Florence discussed how this change was communicated to Lush employees and customers, whilst maintaining a strong brand reputation and online community.

This episode is a great one if you're looking to drive your work forward with purpose and build a career that aligns with your personal values.

This episode covers:

Working in PR

Building a community online and offline

Lush's communication tactics

Best marketing campaigns by Lush

Huge thanks to Florence for joining us on this episode!

Please make sure to like and follow us to keep updated with future episodes, see you in the next one!

Progressing into management is something that many of us are likely to want to do in our careers but where do you even start? Working in marketing is hard and navigating your way into a management position is super difficult. In today's episode, we dive into everything you might need to know about progressing into management no matter what point of your marketing career journey you are at.

In this episode, the Girls in Marketing Team talk about:

If you're looking to get into a management position or simply looking to level up your career, this episode is a must-listen!

If you're new around here, make sure you're following Girls in Marketing on social media:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg

Today, we are joined by Rosa Mitchell, Business Director at connective3, a digital marketing agency specialising in SEO, PR, content marketing, PPC, display, and more. Rosa is an advocate for growing confidence in the workplace and gives some tips and key takeaways for thriving in your marketing career.

This episode covers:

This episode is a must-listen if you're wanting to grow your confidence in your marketing career.

We’re back with another game of 20 Questions!

In today's episode, we are joined by someone who knows the PR world inside out! Rachel Allison is the founder of PR Agency, Axe & Saw, and someone who regularly advocates for Diversity, Inclusion & Equity in her work.

This episode covers:

If you're in the PR agency or simply interested in PR, this episode is a must-listen!

If you're new around here, make sure you're following Girls in Marketing on social media:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg

Social media has become a huge part of our lives and these days most of us couldn’t imagine life without socials. But in today’s episode, we wanted to discuss the good, the bad and the ugly of social media and ask ‘Is social media making us more or less social?’

We’d love your opinion on this topic over on social media, come and join in with the conversation!

If you're new around here, make sure you're following Girls in Marketing on social media:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg

This week, we're joined by the Founder of Talk Twenties, Gaby Mendes, who is growing the ultimate platform for twenty-somethings in the UK. In this episode, Gaby discusses what it has been like to grow an award-winning podcast whilst navigating life as an entrepreneur in your twenties.

Gaby discusses what she would do if she was setting up a podcast in today's environment and how you can grow a community around your podcast. If you're looking to start a podcast or just considering how to grow your video content marketing, this episode is definitely for you.

This episode covers:

A huge thanks to Gaby Mendes for joining us on this episode, we'll see you in the next one!

What’s the difference between audience and community? It’s been a debate for years.

Are they the same thing?

How do you build an online community?

Why is community so important?

So. Many. Questions.

In this week’s snack episode, we dive into the real difference between audience and community and why community is crucial for brands today.

Grab a snack and tune in to hear the Girls in Marketing Team share their opinions on this topic. This snack episode covers:

•Creating an online community

•How to grow a following

•Building a tight community

•The importance of community for brands

•Examples of brands that use community well

If you're new around here, make sure you're following Girls in Marketing on social media:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg