In today’s episode, we talk about a recent report that says that Microsoft Ads is having issues with click farms and invalid traffic. We also discuss how YouTube citations in AI Overviews have jumped over 25% and OpenAI’s Deep Research will soon be available to free and Plus users.

In today’s episode, we talk about a recent study that shows that AI-driven traffic converts better than traditional search traffic. We also discuss data that shows that TV is now YouTube’s top viewing method in the US and how Google will start automatically creating shorter versions of your video ads starting March 10th

In today’s episode, we talk about Perplexity’s unique strategy during the Super Bowl. Instead of paying for an ad spot, they held a contest—and it paid off big time. We also talk about TikTok becoming the most downloaded app in January and the Google Business reviews outage.

In today’s episode, we talk about yesterday’s Super Bowl ads. Did advertisers play it too safe? We also discuss a recent report that shows that YouTube viewers gravitate toward longer videos, despite the platform’s heavy investment in shorts. Finally, we look at Open Deep Research, a clone of OpenAI’s research tool that was built in just 24 hours.

In today’s episode, we talk about Google’s Q4 results which show their ad revenue is slowing. What could be causing this? We also discuss a recent report that reveals AI Chatbots are driving more web traffic than you think. Finally, we touch on how Instagram is testing an option to rearrange your profile grid.

In today’s episode, we talk about the new AI-driven model that evaluates landing pages linked to ads. Basically, if your landing page doesn’t provide a good experience your ads could get demoted. We also discuss a recent study that shows Threads is getting more engagement than X and OpenAI’s upcoming Super Bowl ad.

In today’s episode, we talk about recent data that shows Google rankings were more volatile in 2024 than previous years. We also discuss a study that reveals “buy now, pay later” offers lead to increased customer spending and how LinkedIn video views are up 36%.

In today’s episode, we talk about the announcement from the US copyright office regarding AI content. Can it be copyrighted? It’s not a simple “yes” or “no” answer. We also discuss Meta adding an AI label to their ads and how Instagram hashtags don’t mean anything anymore.

In today’s episode, we talk about the announcement that ChatGPT’s o3-mini is now free. o3-mini excels at science, math, coding, and much more. We also discuss a push by astronomers to ban space advertising and how TikTok has held on to 90% of their US traffic despite being pulled off app stores.

In today’s episode, we talk about how marketers are starting to buy TikTok ads again, but doing so cautiously. We also discuss some major milestones hit by Bluesky and Threads, and how organic social is making a big comeback.