The Global Marketing Show

By globalmarketingshow

The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenu

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FAQs about The Global Marketing Show:

How many episodes does The Global Marketing Show have?

The podcast currently has 161 episodes available.

The Global Marketing Show episodes:

February 03, 2021 Say “tak tak” to a Lean Marketing Approach to Grow Globally - Show #21
What a blessing to talk to Loredana Nicolae, a B2B global growth expert who has offices all over the world.
She consults with companies on how to expand internationally - and recommends starting with an agile, lean marketing approach.
Learn about how to research the right market, gain insights about cultural compatibility for a successful launch and to understand how Account Based Marketing (ABM) can make you successful.
When it comes to global marketing - just say “tak tak” in Polish!

Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Loredana - https://www.linkedin.com/in/loredananiculae/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Resources -
Webinars on internationalization recording - https://youtu.be/PiuppNGu0gs
Blitzscaling - https://www.globalscalingacademy.com/blog/reid-hoffman-and-chris-yeh-introduce-blitzscaling-to-the-mckinsey-community-of-clients-and-partners
Hofstede Insights - https://www.hofstede-insights.com/product/compare-countries/
B2B Influencers - www.thinkers360.com/
A series of blog posts series on going international from NNC
What is Internationalisation for a B2B Business?
What Are the Best Business Models When Scaling your B2B Business Abroad?
Strategies to overcome top barriers to global B2B business expansion
How to Expand Your Tech Business Internationally [focus on US Market]
Essential steps to follow before attending a Tech Event in 2020
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1h 7min
January 27, 2021 Homeschooling to Global Business Expert - Show #20
Crista Casas has lived and worked in South America, Ghana, Thailand, India, Australia and more.
She launched Casas Global Solutions to support technology companies in their global launch.
Listen to her explain why she considers Google Translate a “necessary evil” and why considering English as a Global language leads to “language entitlement”.

Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Crista - https://www.linkedin.com/in/cristacasas/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
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1h 2min
January 20, 2021 Growing up in the Projects to Becoming a Global Executive - Show #19
Talk about a person who can fit in anywhere!
Darryn Lee, a Senior Sales and Business Development professional at Vise, has a life mission to connect across cultures, and he’s well on his way.
As a high school student from the “projects” he travelled to Japan and learned his first lesson about gratitude.
In this episode, hear how he’s succeeded and his advice for connecting with people everywhere.

Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Darryn - https://www.linkedin.com/in/darrynlee/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
...more
1h 7min
January 13, 2021 Baseball, Shipping and Leadership - Show #18
Listen to Trent Clark, CEO of Leadershipity, talk about his experiences of playing sports and doing business around the world.
As a three-time Major League Baseball World Series Coach (who has the 3 rings to prove it), a founder of multiple businesses, a father of 5 and an all-around great guy, you learn what he’s observed about working with people from around the world.
Talk about “positiv-ity”!

Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Trent - https://www.linkedin.com/in/trentmclark/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
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1h 3min
January 06, 2021 The Journey from US-Centric to Globally-Oriented Marketing Took Time - Show #17
Who do you get when you combine a visionary and an implementer?
Patrick Nunes! In this episode Patrick, Director of Global Communications & Design at Rotary International, shares great experience stories and suggestions on how to successfully transition your organization to be a global communications expert rather than reactionary to translation requests.

Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Patrick - https://www.linkedin.com/in/patricknunes/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
...more
1h 7min
December 30, 2020 Truly Global Millennial - Show #16
Nick Canfield, Co-Founder of Process Zip, has lived and done business in Micronesia, Vietnam, and Costa Rica.
He’s travelled and done business in many other countries.
In this episode find out if English is the global language and whether drinking beer will make you a successful global business person.
Link to Nick’s thesis on the political impact of the Colbert Report - https://ir.library.illinoisstate.edu/etd/748/

Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Nick - https://www.linkedin.com/in/nickcanfield/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
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1h 5min
December 23, 2020 Managing LinkedIn Profiles and Post in Multiple Languages - Show #15
As the person who wrote the book on “LinkedIn Marketing in One Hour a Day”, Viveka Von Rosen knows her stuff.
In this episode, she has a lively discussion about what happened when she used machine translation for her Norweigian LinkedIn profile, her experiences with the French language, and then offers best practices on managing multilingual marketing on LinkedIn company pages and individual profiles.

Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Viveka - https://www.linkedin.com/in/linkedinexpert/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
...more
58min
December 16, 2020 When a Start Up Goes Global - Show #14
What happens when you build it and you get funding to take your travel app global?
Listen as Brittany Cooper, a Marketing Automation Specialist at Passport, explains what she’d do differently if she got to do it all over again.
The advice works for any company that wants to grow across markets.

Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Brittany - https://www.linkedin.com/in/bcooper216/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
...more
58min
December 09, 2020 Launching Medical Devices Internationally - Show #13
Dave Sheppard, Founder of Medworld Advisors, has done business in every continent in the world except for Antarctica.
If you want details on launching a medical device or technology globally, listen to his advice on picking markets, mitigating risks, and navigating cultures.
His stories are delightful.

Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Dave - https://www.linkedin.com/in/dave-sheppard-cmaa-3423305/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
...more
1h 5min
December 02, 2020 Tips and Tricks for Fast Global Expansion - Show #12
Picking a geographic hub and then building relationships in new global markets can be difficult.
In this episode with Tim Rezendes, an attorney with Osborne Clarke, learn about how other companies do this while minimizing the risks of international expansion.
As an attorney who specializes in working with companies to expand cross borders, he’s seen it all!

Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Tim - https://www.linkedin.com/in/timrezendes/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
...more
1h 5min

FAQs about The Global Marketing Show:

How many episodes does The Global Marketing Show have?

The podcast currently has 161 episodes available.