Guest: Bob Burg, co-author of The Go-Giver

Note from Brett:

This Greatest Hits episode is one of the most shared conversations we’ve ever had — and for good reason. If you’re trying to land your first clients or grow your solo business, Bob’s Go-Giver principles are a masterclass in creating value, building trust, and turning relationships into revenue.

I wanted to bring this one back for our thousands of new listeners. There is so much value to be learned from Bob and a core to solopreneur success.

Listen for three big takeaways:

👉 How to define value vs. price and articulate your worth.

👉 How to make referrals your #1 growth engine.

👉 Why receiving is just as important as giving.

• The difference between price and value — and why focusing on value creates loyal clients.
• The Law of Compensation: your income equals how many people you serve × how well you serve them.
• Why authenticity and consistency inspire trust.
• How to stay open to receiving so opportunities can flow back your way.
• Simple frameworks for building a referral flywheel that compounds over time.