Here’s the problem: Many people start projects without understanding much about what it is they are trying to change in the world. I mean, they don’t look into the data about their problem.

You may have heard the saying,

“If you can’t measure it, it probably doesn’t exist.”

That’s well and good for scientists, but what does this mean for social-change entrepreneurs, world changers, and designers? Or creative people in general? The brutally honest truth is: if we can’t measure the impact we are having on the world, we probably aren’t having any at all.

Let this sink in for a moment:

Despite your best intentions, you may very well not be making any meaningful impact on the world.

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