Brandon takes listeners behind the scenes of radio station IDs, breaking down what they are, why they matter, and how they help a station sound polished and memorable.This episode explains the difference between legal IDs, liners, sweepers, stagers, promos, and jingles, while also touching on FCC top-of-the-hour identification basics in a fun, listener-friendly way.What a radio ID actually isHow stations use IDs for branding and flowWhy the cleanest IDs are often the most effective