In this episode, Mieke shares her journey from a thriving career in telecommunications to building a purpose-driven plant-based food business. She discusses the motivation behind leaving the corporate world, fueled by her passion for health, sustainability, and making a positive impact. Mieke reflects on the challenges of shifting industries, from overcoming market skepticism to creating products that resonate with customers, and how her corporate skills helped her navigate entrepreneurship. She also highlights the importance of aligning work with personal values, the role of adaptability in business, and her vision for the growth of plant-based food in South East Asia.
This podcast episode is brought to you by MindoFoods.
Introducing MindoFoods, your trusted partner in bringing wholesome, plant-based goodness to every home. Recognized as a Top 5 finalist at the FHA Exhibition 2022 and among the Top 8 companies at SIFST 2024 for great taste, innovation, and ingenuity, we’re on a mission to make tasty, nutritious, and balanced meals accessible to all. Every product is crafted from 100% natural, plant-based ingredients, with no artificial colorings, flavorings, or unnecessary starch, offering ready-to-cook and ready-to-eat options that combine exceptional taste with the nourishment your family deserves. With MindoFoods, healthy eating becomes effortless, delicious, and naturally good.
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