Byron Lazine talks to a group of real estate professionals in Greensboro, NC about the origins of the 5AM Call, the golden platter opportunities in 2023, what agents need to invest in right now, the ambitions and values at the heart of his business, his three-section vision board, and why he doesn’t hire part-time employees.

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Timestamps:

00:00–00:07 Intro

13:06 Sundays became my Superbowl for my business

18:09 The LAST thing I give up, even as a team leader, is making those calls

20:00 Get rid of all the stuff that is tricking you into thinking you are working

23:14 There’s always an excuse we can lean into

26:23 I want you to invest in becoming a “clips machine” on social

28:51 You have this golden platter opportunity…if you just post a clip every single day

36:29 I like to accomplish a lot of things at once

40:37 The three-section vision board

44:58 Get the permission to take the risk and to take advantage of 2023

51:11 We don’t take part-time employees. We take full-time professionals