Byron Lazine Audio Experience

Byron Lazine sits down with REMAX Hall of Famer Richard McKinney, to discuss growing through a downturn, the Real REMAX deal, the 20-20-0 pricing rule, and his plan for the last 100 days.

For real estate team leaders who want to scale past $100M+ annually → https://www.skool.com/bamboardroom/about

Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka

Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily

Connect with Byron Lazine: https://www.instagram.com/byronlazine/

Connect with Richard McKinney: https://www.instagram.com/therichardmckinney/

Timestamps:

0:00 Intro

1:55 Meet Richard McKinney

3:26 Why build a brokerage made entirely of teams?

6:58 Team leader vs. broker-owner (and why he still sells)

10:43 Brokers are giving back their keys, so why is he expanding?

12:37 Is the Real + RE/MAX merger good for RE/MAX?

16:35 Why agents are so divided on Zillow and Realtor.com

23:16 Is Florida's high-inventory market a buying opportunity?

27:34 How to take market share when transactions are down

30:06 How to have the price conversation (the 20-20-0 rule)

34:19 How long should a listing presentation be?

39:15 Florida's Realtor association mega-merger

46:19 Should new agents apprentice before becoming Realtors?

49:49 Advice for the last 100 days of the year

________

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Byron Lazine sits down with Zillow COO Jun Choo to talk about Zillow Preview, private listing networks, and Zillow’s response to eXp’s open feed strategy, unpacking where Zillow draws the line on listing distribution and how that impacts buyer and seller outcomes.
Choo also explains how Zillow’s approach to delivering the best consumer experience has evolved over 20 years while its core mission remains unchanged.

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:
https://www.skool.com/bamx

Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka

Subscribe to BAM Newsletter:
https://newsletters.nowbam.com/bam-daily

Connect with Byron Lazine:
https://www.instagram.com/byronlazine/

Connect with Jun Choo:
https://www.linkedin.com/in/jun-choo-3bb2641/

Resources:
https://nowbam.com/zillow-launches-zillow-preview-to-expand-visibility-of-pre-market-listings/

https://nowbam.com/exp-launches-non-exclusive-coming-soon-syndication-across-3-major-portals/

https://nowbam.com/what-this-chatgpt-home-sale-means-for-real-estate-agents/

https://nowbam.com/compass-dismisses-lawsuit-against-zillow-after-policy-update/

https://nowbam.com/episode/zillow-launches-zillow-preview-exp-adds-coming-soon-compass-drops-zillow-lawsuit/

https://www.youtube.com/watch?v=RWuHIEYCfmE

Timestamps:
00:00–02:15 Intro
02:15 Jun Choo’s background
05:10 How Zillow’s thinking has changed over 20 years (the mission has not)
08:08 Was making real estate agents irrelevant ever part of Zillow’s mission?
09:37 How much of a moment was the Zestimate for Zillow’s growth?
11:51 How do you see Zillow shaping the future? Where is the company going?
15:14 Mention of the AI seller: what AI can do for agents and what it cannot
21:50 Zillow’s Connections platform: what it does and the problem it solves
27:17 “90% of what we do for the consumer also has benefits for the agent.”
30:20 Real-time touring and how this has become an indicator with buyers
33:52 Choo breaks down Zillow Pro and the benefits for Follow Up Boss users
36:51 Zillow Preview explained (how it’s different from ‘Coming Soon,’ etc.)
39:38 Choo clarifies the line Zillow draws with private listings & ‘Coming Soon’
44:48 Difference between Zillow Preview and other ‘Coming Soon’ listings
45:47 Zillow’s response to eXp’s non-exclusive listings
49:59 Compass dismisses its lawsuit against Zillow
52:35 What Zillow allows on its platform and what it doesn’t (and why)
54:30 “I think it would be really bad for consumers if the MLS went away…”
57:05 “Why has Zillow beaten every single broker…on brand?”

———
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𝐑𝐚𝐲𝐬𝐞:
Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. →
https://www.rayse.com/

𝐒𝐡𝐢𝐥𝐨:
The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence →
https://shilo.ai/

𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬:
Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant →
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James Becker joins Byron Lazine to discuss his journey from cold-calling in a collapsing 1989 market to leading Fusion Growth Partners, why long-term thinking and deep relationships beat short-term fear, how agents can turn databases and open houses into predictable business, and where the next 10% market jump may come from.𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamxSubscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron Lazine: https://www.instagram.com/byronlazine/Connect with James Becker: https://www.instagram.com/goingforitwithbecker/ Timestamps:00:00–03:56 Intro03:49 – James recalls his first sale and cold-calling through a market crash.08:12 – The Fran Dixon mentorship that changed his career.16:26 – Why empathy and trust beat AI in real estate.22:40 – “How do I make money now while truly building for the long term?”25:57 – Open houses as daily lead generation.29:12 – “Interview for the job” and win the kitchen table.38:29 – “We do too many different things” – Focus on one thing; drop distractions.41:44 – Inside Fusion’s “Beyoncé backup dancer” model.46:47 – 2026 outlook: invest now, build your own micro economy.48:34 – Constrained market could surge 10% for active agents.———BAM PARTNERS𝐌𝐨𝐬𝐚𝐢𝐤 is the premier client experience platform, picking up where CRMs leave off, spanning search, transaction management, and client retention. It’s everything you need to showcase your value, build client loyalty and drive referrals. BAMx members now receive Mosaik as part of their membership! One-time activation fee applies. Access is limited by market: https://www.skool.com/bamx/classroom/387ce2ae?md=3f3235450b3a4b8ca93413310d85a799 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about 𝐙𝐢𝐥𝐥𝐨𝐰 𝐒𝐡𝐨𝐰𝐜𝐚𝐬𝐞: Say hello to Zillow Showcase. Highlight your best to sellers and outshine competitors with its design to not exceed 10% of listings in your market. https://grow.zillow.com/showcase 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ ———#ByronLazine #BAMinterview #JamesBecker

LPT International CEO Michael Valdes sits down with Byron Lazine to discuss his journey from banking to global brokerage leadership, his lessons from the 2008 crash, and the rise of LPT’s two-model system. They also dive into brand confusion among luxury giants, the evolution of brokerage models, and why those preparing during the downturn will lead the next real estate boom.

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:
https://www.skool.com/bamx

Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka

Subscribe to BAM Newsletter:
https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate

Connect with Byron Lazine:
https://www.instagram.com/byronlazine/

Connect with Michael Valdes:
https://www.instagram.com/michaelvaldesglobal/

Timestamps coming soon!

———
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𝐌𝐨𝐬𝐚𝐢𝐤 is the premier client experience platform, picking up where CRMs leave off, spanning search, transaction management, and client retention. It’s everything you need to showcase your value, build client loyalty and drive referrals. BAMx members now receive Mosaik as part of their membership! One-time activation fee applies. Access is limited by market:
https://www.skool.com/bamx/classroom/387ce2ae?md=3f3235450b3a4b8ca93413310d85a799

𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you →
https://remindermedia.com/bamsample/

𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! →
https://www.skool.com/bamx/about

𝐙𝐢𝐥𝐥𝐨𝐰 𝐒𝐡𝐨𝐰𝐜𝐚𝐬𝐞: Say hello to Zillow Showcase. Highlight your best to sellers and outshine competitors with its design to not exceed 10% of listings in your market.
https://grow.zillow.com/showcase

𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant →
https://www.summitvasolutions.com/byronlazine-referral

𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE →
https://trial.propstreampro.com/bam/

———
#ByronLazine #BAMinterview #MichaelValdes

Byron Lazine sits down with Compass President of Growth Rory Golod to unpack the real story behind Compass’ three-phase strategy, whether or not Zillow’s behavior is monopolistic, and what Golod believes the industry gets wrong about private exclusives. They cover the controversy around Compass’ Listing Book, the notorious internal email, and why Golod believes the fight with Zillow is bigger than Compass.

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:
https://www.skool.com/bamx

BAM BBQ:
https://bambbq.live/

BAM Camp AZ:
https://bamcamp.live/

Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka

Subscribe to BAM Newsletter:
https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate

Connect with Byron Lazine:
https://www.instagram.com/byronlazine/

Connect with Rory Golod:
https://www.instagram.com/rorygolod/

Timestamps:
00:00–02:34 Intro
04:24 The real story behind the Compass Listing Book
08:28 Rory explains the two rules for accessing Compass private listings
12:10 Platform rules and how YouTube is similar to & different from the MLS or Zillow
17:15 “Is Zillow a monopoly, or is it just the biggest brand?”
20:41 “The 3-Phase Marketing plan is important to Compass, but why should everyone care?”
25:06 “Everyone does not HAVE to use Zillow…”
27:59 Byron asks Rory, “How do the UK and Australia markets better serve clients?”
30:10 What would be a better model for the U.S.? (paid portals? pre-CCP?)
31:50 “If you’re a buyer in a world where everybody goes private exclusives, what do you do?”
38:10 The famous LinkedIn post (Nearly left $100K on the table)
44:22 The Ricky Carruth pod interview: Rory’s comments highlighted by James Dwiggins
01:14:21 “The beauty of Compass is…”
01:15:31 “What’s something you know about Robert Reffkin that nobody knows about him?”
01:20:43 “The better the agent, the more they love their clients.”

———
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𝐌𝐨𝐬𝐚𝐢𝐤 is the premier client experience platform, picking up where CRMs leave off, spanning search, transaction management, and client retention. It’s everything you need to showcase your value, build client loyalty and drive referrals. BAMx members now receive Mosaik as part of their membership! One-time activation fee applies. Access is limited by market:
https://www.skool.com/bamx/classroom/387ce2ae?md=3f3235450b3a4b8ca93413310d85a799

𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you →
https://remindermedia.com/bamsample/

𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞.𝐜𝐨𝐦 puts you in control of your online presence with AI-powered tools that boost visibility, track competitors, and help you climb Google search ranks. Manage it all from one platform—and start ranking higher today →
https://app.experience.com/boost-visibility-for-real-estate-business?utm_source=bam&utm_medium=promotional&utm_campaign=marketing

𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com (Or join BAMx and get access for free! →
https://www.skool.com/bamx
)

𝐙𝐢𝐥𝐥𝐨𝐰 𝐒𝐡𝐨𝐰𝐜𝐚𝐬𝐞: Say hello to Zillow Showcase. Highlight your best to sellers and outshine competitors with its design to not exceed 10% of listings in your market.
https://grow.zillow.com/showcase

𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY →
https://www.vulcan7.com/bam/

𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant →
https://www.summitvasolutions.com/byronlazine-referral

𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE →
https://trial.propstreampro.com/bam/

———
#ByronLazine #BAMinterview #RoryGolod

Byron Lazine sits down with Dermot Buffini of Buffini & Company, to discuss leadership, resilience, and the coaching philosophy behind one of real estate’s most respected brands. With 25 years at the helm, Dermot shares how the company has trained 7,500 brokerages, why all their coaches are full-time salaried employees, and how emotional sobriety is the key to momentum.

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:
https://www.skool.com/bamx

BAM BBQ:
https://bambbq.live/

BAM Camp AZ:
https://bamcamp.live/

Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka

Subscribe to BAM Newsletter:
https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate

Connect with Byron Lazine:
https://www.instagram.com/byronlazine/

Connect with Dermot Buffini:
https://www.instagram.com/curious_ceo/

Timestamps:
03:51 Buffini & Company’s core beliefs and values
08:51 The “referral flywheel” business vs the Zillow-Rocket “firehose’
10:01 The rise of AI and trust in RE: “A trusted source is going to be more valuable than ever.”
11:18 “People are drowning in information but starving for truth.”
13:35 Being a professional means sometimes telling clients not to list.
14:30 Byron’s market timing data and the best time to sell
16:18 Byron’s personal story: bankruptcy to business rebirth
17:16 What’s the next step an agent can take right now to get into momentum?
18:47 “Even a turkey can fly in a hurricane.”
19:51 Planting seeds during hard seasons and gaining market share
22:07 “The best thing you can do to overcome apathy is bring meaning to your life/business.”
24:36 Byron’s “contract with self” to stay disciplined and focused
51:51 The shift to creating more content and building visibility

———
BAM PARTNERS

𝐌𝐨𝐬𝐚𝐢𝐤 is the premier client experience platform, picking up where CRMs leave off, spanning search, transaction management, and client retention. It’s everything you need to showcase your value, build client loyalty and drive referrals. BAMx members now receive Mosaik as part of their membership! One-time activation fee applies. Access is limited by market:
https://www.skool.com/bamx/classroom/387ce2ae?md=3f3235450b3a4b8ca93413310d85a799

𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you →
https://remindermedia.com/bamsample/

𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞.𝐜𝐨𝐦 puts you in control of your online presence with AI-powered tools that boost visibility, track competitors, and help you climb Google search ranks. Manage it all from one platform—and start ranking higher today →
https://bit.ly/experience-resource

𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com (Or join BAMx and get access for free! →
https://www.skool.com/bamx
)

𝐙𝐢𝐥𝐥𝐨𝐰 𝐒𝐡𝐨𝐰𝐜𝐚𝐬𝐞: Say hello to Zillow Showcase. Highlight your best to sellers and outshine competitors with its design to not exceed 10% of listings in your market.
https://grow.zillow.com/showcase

𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY →
https://www.vulcan7.com/bam/

𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant →
https://www.summitvasolutions.com/byronlazine-referral

𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE →
https://trial.propstreampro.com/bam/

———
#ByronLazine #BAMinterview #DermotBuffini

Byron Lazine sits down with Craig McClelland to break down what’s killing the middle brokerage, why agents aren’t the center of the transaction, and how top funnel platforms like Zillow are shaping consumer choice. They also cover referral fee metrics no one talks about, the real value of a brokerage acquisition, and how Craig’s hyperlocal company, Local Realty, is redefining identity and culture in real estate.

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟
𝐁𝐀𝐌𝐱:
https://www.skool.com/bamx

BAM BBQ:
https://bambbq.live/

BAM Camp AZ:
https://bamcamp.live/

Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka

Subscribe to BAM Newsletter:
https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate

Connect with Byron Lazine:
https://www.instagram.com/byronlazine/

Connect with Craig McClelland:
https://www.linkedin.com/in/craigatlanta/

Timestamps:
04:34 Why the agent is not the center of the transaction
07:01 Can agents still build a business off referrals?
08:18 How many consumers actually trigger a referral fee?
11:53 Why are agents still emotionally triggered by companies like Zillow?
13:55 What happens to the middle brokerage?
17:34. “How should an agent value a book in acquisition mode over the next couple years?”
20:39 Brokerages need to be laser-focused on doing 1-2 things extremely well.
21:30 Customer survey: “Less than 10% could tell us who the agent was. And less than 5% could tell us the brokerage company.”
22:44 Do buyer agency contracts even mean anything anymore?
24:17 What’s the going multiple right now on an office acquisition?
26:48 “Walk me through your model for Local Realty.”
29:55 Why Local Realty’s target price point is in the $400K-500K range
30:36 Rayse creates an ecosystem. And the customer is at the center.

———
BAM PARTNERS

𝐌𝐨𝐬𝐚𝐢𝐤 is the premier client experience platform, picking up where CRMs leave off, spanning search, transaction management, and client retention. It’s everything you need to showcase your value, build client loyalty and drive referrals. Limited subscriptions available →
https://mosaikapp.typeform.com/to/Zt0nGFvh

𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you →
https://remindermedia.com/bamsample/

𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞.𝐜𝐨𝐦 puts you in control of your online presence with AI-powered tools that boost visibility, track competitors, and help you climb Google search ranks. Manage it all from one platform—and start ranking higher today →
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𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant →
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———
#ByronLazine #zillow #brokerage

In this BAM interview, eXp CEO Leo Pareja sits down with Byron Lazine to discuss business model failures in real estate, the future of the MLS, what makes eXp different, why attention is more valuable than data, and how he became CEO after a viral livestream. Pareja also shares his thoughts on work-life balance, and why operational excellence is the next big move for real estate brokerages (and what that looks like).

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:
https://www.skool.com/bamx

BAM BBQ:
https://bambbq.live/

BAM Camp AZ:
https://bamcamp.live/

Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka

Subscribe to BAM Newsletter:
https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate

Connect with Byron Lazine:
https://www.instagram.com/byronlazine/

Connect with Leo Pareja:
https://www.instagram.com/leopareja/

Timestamps:
00:00–02:43 Intro
02:43 What’s the biggest business model fail you’re seeing right now?
05:03 Why do you say buyer compensation is really lead generation?
08:27 “What the MLS is is actually a data cooperative…”
10:31 What can you do to help NAR stay organized and effective going forward?
12:31 eXp’s seller disclosure forms
15:40 Are NAR leaders like Sherry Chris and Nikki Wright hearing your voice?
17:23 Where did you come from, and how did you get into real estate?
21:56 “Sharran showed me what one person can do when they activate their voice.”
24:48 Attention is now more valuable than data; Leo calls it the “new oil” in real estate.
26:01 What did leading the top team in the world teach you about scale?
28:16 What’s the one thing you want eXp agents to share with other agents?
32:51 How did the March 15 livestream lead to you becoming CEO?
36:04 How is eXp disbursing commissions in under 14 minutes?
38:47 Leo defines the 3 models dominating real estate in 2025.
42:13 On teams taking over market share & no perfect model, only profitable execution
46:32 Leo reflects on work-life balance and how his priorities shifted as a father.
48:46 Byron previews Leo’s next BAM appearance at the virtual BAM Barbecue.

———
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https://bit.ly/experience-resource

𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com (Or join BAMx and get access for free! →
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)

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𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant →
https://www.summitvasolutions.com/byronlazine-referral

𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE →
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———
#ByronLazine #BAMinterview #LeoPareja

NextHome CEO James Dwiggins joins Byron Lazine at the HousingWire Gathering event to discuss zero-offer compensation, dual agency risks, NAR’s strategic missteps, Rayse’s impact on buyer agent transparency, and why Dwiggins believes NAR should become the National Association of Homeowners.

Read the HousingWire recap of the Gathering panel:

https://www.housingwire.com/articles/are-real-estate-brokerages-going-the-way-of-the-dodo/

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:

https://www.skool.com/bamx

Subscribe to the BAM YouTube channel:

https://tinyurl.com/aatxhaka

Subscribe to BAM Newsletter:

https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate

Connect with Byron Lazine:

https://www.instagram.com/byronlazine/

Connect with James Dwiggins:

https://www.instagram.com/james.dwiggins/

Rayse:

https://www.rayse.com/about/

HousingWire YouTube:

https://www.youtube.com/@HousingWire

Timestamps:

00:00–02:47 Intro
02:47 Offer out zero: James advocates offering zero upfront compensation on MLS.
04:07 No predetermined commission splits (“We banned that.”)
08:37 It’s the listing agent’s job to educate the seller (how offers work, advantage of offering buyer agent comp, etc.)
11:05 Overeducate sellers up front
12:41 Never ask the listing agent about compensation (opens agents up to steering claims)
13:32 Builder bonuses are a lawsuit waiting to happen
15:50 Avoid dual agency: Higher risk of misrepresentation and liability
20:23 Nykia Wright’s expressed intention to lean into education (wearing multiple hats)
21:58 NAR should focus on advocacy (Education has failed).
24:05 “Nobody cares about the Realtor® brand…”
24:28 Pivot to National Association of Homeowners (advocacy arm for homeownership)
27:17 What they have left is the 3-way agreement…which is going to go away.
28:53 NAR’s governance structure is going to be its downfall (here’s why)
30:41 Agents need transparency tools like Rayse (How it’s going to change the industry)
33:05 Most agents don’t realize their true hourly rate
34:53 Referral fees should be disclosed
35:58 The future of real estate is transparency (Every service today is trackable…)

BAM PARTNERS

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𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞.𝐜𝐨𝐦 puts you in control of your online presence with AI-powered tools that boost visibility, track competitors, and help you climb Google search ranks. Manage it all from one platform—and start ranking higher today →

https://bit.ly/experience-resource

𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com (Or join BAMx and get access for free! →

https://www.skool.com/bamx )

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𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant →

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#ByronLazine #BAMinterview #JamesDwiggins

Are You Ready to Handle Your Next Buyer Call Like a Pro?

In this breakdown, Byron Lazine shares real-world insights from a phone conversation between an Agent and a Zillow lead. They dive deep into the critical moments of the call to show you how to maximize your chances of securing appointments and listings. Here's what you'll learn:

The Winning Tactic Matthew Used: How he stayed calm and confident when a lead revealed two potential listings.
When to Stop Selling and Start Listening: Identifying the exact moment to lock in the appointment without overselling.
Crafting the Perfect Follow-Up: What to say to leave leads feeling understood and confident in your ability.
What NOT to Do on the Call: The pitfalls of over-explaining and how to keep your conversations tight and focused.
Handling Common Lead Frustrations: How to address the pain points of buyers who feel ignored or misunderstood by other agents.
Greg’s Go-To Phrase for Unexpected Questions: A simple, effective way to redirect and build trust on the spot.

This session is packed with actionable advice to help you confidently take control of every buyer lead call and turn it into an opportunity. Whether you’re dealing with first-time buyers or seasoned sellers, these insights will transform your conversations and set you apart.

🔔 Subscribe to Byron Lazine YouTube:

http://bit.ly/sub2byronlazine

🔑 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:

https://bamx.uscreen.io/pages/subscribe

Use code “BYRON” for 10% off your first year or month of membership!

🔔 Subscribe to the BAM YouTube channel:

https://tinyurl.com/aatxhaka

📩 Subscribe to BAM Newsletter:

https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate

🧐 Check out BAM:

https://nowbam.com/

👉 Connect with Byron Lazine:

https://www.instagram.com/byronlazine

🤝 BAM PARTNERS

𝐌𝐨𝐬𝐚𝐢𝐤 is the premier client experience platform, picking up where CRMs leave off, spanning search, transaction management, and client retention. It’s everything you need to showcase your value, build client loyalty and drive referrals. Limited subscriptions available →

https://www.mosaik.io/

𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you →

https://remindermedia.com/bamsample/

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https://bamx.uscreen.io/pages/subscribe)

𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY →

https://www.vulcan7.com/bam/

𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant →

https://www.summitvasolutions.com/byronlazine-referral

𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE →

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𝐒𝐢𝐬𝐮: Increases real estate team & brokerage annual volume by 107% and agent annual volume by 28% →

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#ByronLazine #salestraining #zillowpremieragent