Byron Lazine and Bobby Kawecki break down exactly what agents need to do as the cost of entry to building a big brand in real estate today using short-form video. They talk about how to craft successful hooks, the biggest mistakes they see agents making with video, what green screen is and why you should be using it, and how today’s social media algorithms can help you level up your game.
BAM Media is on its way to becoming the largest media company on the planet for real estate. Byron, as the co-founder, and Bobby, as BAM’s lead video producer, share several examples of their highest-converting videos and clips for YouTube, Instagram, and TikTok—explaining why they’ve succeeded so you can apply the same winning formula to your real estate video content.
Stay tuned to the end to find out what’s stopping most people from posting—and how it can become your fuel rather than your biggest obstacle.
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Check out BAM: https://brokeagentmedia.com/
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Connect with Byron Lazine
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
TikTok: https://www.tiktok.com/@byronlazine
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Connect with Bobby Kawecki
Instagram: https://www.instagram.com/bobbykawecki/
TikTok: https://www.tiktok.com/@bobbykawecki
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Timestamps:
00:00–00:22 Intro
02:46 Byron’s best-converting short-form videos
04:03 What’s working and not working with clips
05:06 The biggest mistake Byron sees agents making
09:11 Bobby’s second biggest FAQ regarding video
12:00 How to get your audience’s attention fast
16:01 Hook your audience with 50/50 sentences
17:27 The beautiful thing about social media algorithms
19:49 Byron’s advice to everyone for 2023
21:10 What’s “green screen” and why you should be using it
25:36 The best way to deliver educational content
28:40 Nobody’s covering town hall meetings
37:04 Why you’ll never be able to compete with Zillow—and how to use that
39:25 Where you need to be for the fastest organic reach
41:11 How to create the most effective captions
43:46 How to make it easy for your audience to comment
46:25 Why you should reach out to collab with local influencers
48:17 Is voice-over phasing out?
54:25 What’s stopping most people from posting (Don’t miss this!)