Sharran Srivatsaa joins Byron Lazine to discuss his vision for Real, the value of debriefing after a listing appointment, building rapport, branding the competition, showcasing the complexity and delivering simplicity, CMA conversations, and how real estate is like Hogwarts in Harry Potter.

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Connect with Sharran Srivatsaa: https://www.instagram.com/sharransrivatsaa/

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Timestamps:

00:00–01:19 Introducing Sharran Srivatsaa

01:19 Sharran’s vision for Real

04:47 Real vs eXp debate on the BAM platform

05:57 The days of operating behind closed doors is over

08:19 The StartUp podcast & showing the actual journey

10:07 The next 18-24 months will weed out folks with no-accountability content

13:00 The value of debriefing after a listing appointment

16:00 Building rapport and how to frame the home tour

17:47 You’ve got to brand the competition (the average agent) to stand out from it.

18:53 Sharron’s debrief: “Showcase the complexity but deliver the simplicity.”

21:07 Leaning into the fear and knowing it better than they do

25:26 CMA conversations using a highlight sheet

28:26 Real estate is a lot like Hogwarts in Harry Potter

#ByronLazine #SharranSrivatsaa #RealBrokerage