Byron Lazine and Bobby Kawecki break down exactly what agents need to do as the cost of entry to building a big brand in real estate today using short-form video. They talk about how to craft successful hooks, the biggest mistakes they see agents making with video, what green screen is and why you should be using it, and how today’s social media algorithms can help you level up your game.

BAM Media is on its way to becoming the largest media company on the planet for real estate. Byron, as the co-founder, and Bobby, as BAM’s lead video producer, share several examples of their highest-converting videos and clips for YouTube, Instagram, and TikTok—explaining why they’ve succeeded so you can apply the same winning formula to your real estate video content.

Stay tuned to the end to find out what’s stopping most people from posting—and how it can become your fuel rather than your biggest obstacle.

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Check out BAM: https://brokeagentmedia.com/

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Connect with Byron Lazine

Website: https://byronlazine.com

Instagram: https://www.instagram.com/byronlazine

TikTok: https://www.tiktok.com/@byronlazine

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Connect with Bobby Kawecki

Instagram: https://www.instagram.com/bobbykawecki/

TikTok: https://www.tiktok.com/@bobbykawecki

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Timestamps:

00:00–00:22 Intro

02:46 Byron’s best-converting short-form videos

04:03 What’s working and not working with clips

05:06 The biggest mistake Byron sees agents making

09:11 Bobby’s second biggest FAQ regarding video

12:00 How to get your audience’s attention fast

16:01 Hook your audience with 50/50 sentences

17:27 The beautiful thing about social media algorithms

19:49 Byron’s advice to everyone for 2023

21:10 What’s “green screen” and why you should be using it

25:36 The best way to deliver educational content

28:40 Nobody’s covering town hall meetings

37:04 Why you’ll never be able to compete with Zillow—and how to use that

39:25 Where you need to be for the fastest organic reach

41:11 How to create the most effective captions

43:46 How to make it easy for your audience to comment

46:25 Why you should reach out to collab with local influencers

48:17 Is voice-over phasing out?

54:25 What’s stopping most people from posting (Don’t miss this!)