Marc Davison, co-founder of 1000Watt, joins Byron Lazine to discuss how he got into real estate, his days at Inman, his unique and mind-blowing perspective on branding, and the future of media in real estate.
VirtuDesk affords you the opportunity to focus on what you do best. Spend more time on revenue-earning activities and less time on things you can delegate. https://bit.ly/Virtudesk-BAM
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Connect with Marc Davison —
LinkedIn: https://www.linkedin.com/in/1000watt/
Twitter: https://twitter.com/marcLdavison
1000Watt —
Website: https://1000watt.net/
Instagram: https://www.instagram.com/1000watt_agency/
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Timestamps:
00:00-00:39 Intro
01:00 From artist management to real estate
09:15 Nobody in real estate was talking about the consumer experience
15:48 What was the whole journey with Inman?
19:10 What was the best tactical move?
23:00 What’s the future of media in real estate?
39:23 Why should/shouldn’t agents spend time on a personal brand?
46:28 Take the word personal out of it.
54:50 it is 20,000X harder to build and manage a personal brand
57:20 A brand is 10x more valuable than a personal brand