Anyone who has been in the real estate industry since 2008 understands what’s at stake in the coming market.

Byron Lazine recently gave a speech at the Marketing Matters 2022 Conference, focusing on two things agents can do to build their business over the next ten years: media generation and becoming a clip machine.

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Connect with Byron: Website: https://byronlazine.com

Instagram: https://www.instagram.com/byronlazine

TikTok: https://www.tiktok.com/@byronlazine

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Learn about the Marketing Matters Conference: https://www.marketingmattersconference.com/

Timestamps:

00:00–01:30 Intro

02:07 Byron’s biggest mistake

07:07 Be the Zillow of your community

11:20 Create content for your next listing

13:00 How can you build a media team around you?

16:04 Short-form content

17:48 Creating viral clips

19:45 Natural clip machines

20:51 Asking the right questions

24:30 Long-form conversations for short-form content

28:20 Become your own lead generation platform

31:00 The best time to go all-in

32:00 Q&A