Marc Davison, co-founder of 1000Watt, joins Byron Lazine to discuss how he got into real estate, his days at Inman, his unique and mind-blowing perspective on branding, and the future of media in real estate.

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Connect with Marc Davison —

LinkedIn: https://www.linkedin.com/in/1000watt/

Twitter: https://twitter.com/marcLdavison

1000Watt —

Website: https://1000watt.net/

Instagram: https://www.instagram.com/1000watt_agency/

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Timestamps:

00:00-00:39 Intro

01:00 From artist management to real estate

09:15 Nobody in real estate was talking about the consumer experience

15:48 What was the whole journey with Inman?

19:10 What was the best tactical move?

23:00 What’s the future of media in real estate?

39:23 Why should/shouldn’t agents spend time on a personal brand?

46:28 Take the word personal out of it.

54:50 it is 20,000X harder to build and manage a personal brand

57:20 A brand is 10x more valuable than a personal brand