At 21 years old, Debbie De Grote became the number one Century 21 agent in Los Angeles and Orange County and number three in the nation. Her secret wasn't a revolutionary marketing strategy. It was five hours of lead generation every single day.

James Dwiggins and Keith Robinson sit down with Debbie, CEO and co-founder of Forward Coaching, to unpack the discipline, routines, and accountability that separate top real estate agents from everyone else. Debbie shares how she built a business producing as many as 156 transactions a year as a solo agent, what she learned during 13 years with the Mike Ferry organization, and the lessons she's gained from more than 100,000 private coaching calls.

From prospecting and follow-up to emotional intelligence and coaching, this conversation gets to the heart of why knowing what to do isn't enough. Success comes from consistently doing the work.

Links mentioned during the episode:

Forward Coaching Negotiations Course: info.forwardcoaching.com/podcast

How I Built It Podcast: https://podcasts.apple.com/us/podcast/spanx-sara-blakely/id1150510297?i=1000396023160

Connect with Debbie on Facebook - LinkedIn

Learn more about Forward Coaching on Facebook - LinkedIn - Instagram and online at forwardcoaching.com

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This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.

What if one of the most important relationships in a real estate transaction isn't with your buyer or seller, but with the agent on the other side?

James Dwiggins and Keith Robinson sit down with Cari McGee, team leader of the Cari McGee Team at RE/MAX Northwest in Washington, to unpack the systems and relationships behind more than 650 home sales and 270-plus five-star reviews.

Cari shares how she generates roughly 70% of her business from referrals, keeps former clients engaged through her Rockstar Rewards program, and uses consistent expectation-setting to protect both her clients and her own time. But her biggest piece of advice is surprisingly simple: treat the other agent like they're your client. Because when a transaction gets difficult, that relationship can make or break the deal.

Links mentioned during the episode: Forever Clients: https://www.seosavvyagent.com/forever-clients

Perk Your Sphere: https://a.co/d/0aydT4qn

Connect with Cari on LinkedIn - Facebook - YouTube and online at carimcgee.com.

The industry is evolving. The question is: will your business evolve with it?

Join us at Zillow Unlock 2026 and be part of the conversation shaping what comes next.

Register today at unlockconference.com and use code REIU20 for 20% off your ticket*.

*Code can be used on all full priced passes leading up to the event and cannot be combined with any other discounts.

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

[email protected]

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

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Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.

Real estate professionals help people build wealth through property every day. So why are so many of them terrible at investing for themselves?

James Dwiggins and Keith Robinson sit down with Russ Morgan, founder of Wealth Without Wall Street, to unpack the difference between earning a great income and actually achieving financial freedom. Russ explains why the optimism that makes someone a successful entrepreneur can make them a dangerous investor, why access to cash matters, and why he believes traditional retirement strategies may not be the best path toward passive income.

They also discuss mentorship, financial transparency, building an investment buy box, learning from bad investments, and creating systems that can turn active income into passive income.

Links mentioned during the episode: Wealth Without Wall Street REIU Podcast exclusive www.wealthwithoutwallstreet.com/unfiltered

Connect and learn more about Russ on LinkedIn - YouTube - Instagram - Podcast.

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

[email protected]

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered

Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/

Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered

Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.

Louise Phillips Forbes started her real estate career making just $8,400 in her first year. More than three decades later, she has closed over $6 billion in real estate, and she credits much of that success to a philosophy that has very little to do with chasing transactions.

James Dwiggins and Keith Robinson sit down with Louise, founder of the Louise Phillips Forbes Team at Brown Harris Stevens, to discuss why relationships, generosity, service, and authenticity have remained at the center of her business. Louise shares how she built her sphere organically, why other agents should be viewed as colleagues instead of competitors, and why treating every relationship like an opportunity for a commission can actually work against you.

They also explore how New York real estate has changed throughout Louise's 35-year career, the growing battle over private listings, balancing service with being a strong negotiator, and why even a $6 billion producer is still willing to rethink how she runs her business.

Connect with Louise on LinkedIn - Instagram (team) - Instagram (self) - Facebook and online at louisephillipsforbes.com.

The industry is evolving. The question is: will your business evolve with it?

Join us at Zillow Unlock 2026 and be part of the conversation shaping what comes next.

Register today at unlockconference.com and use code REIU20 for 20% off your ticket*.

*Code can be used on all full priced passes leading up to the event and cannot be combined with any other discounts.

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

[email protected]

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered

Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/

Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered

Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.

For years, the real estate industry has been told America has a severe housing shortage. But what if the data tells a different story?

James Dwiggins and Keith Robinson sit down with Ryan McKeveny, Managing Director at Zelman & Associates, to challenge one of housing's biggest assumptions. Ryan explains why declining birth rates, an aging population, slowing household formation, and immigration trends could mean the housing market is much closer to balanced than many believe. They also dig into affordability, mortgage rates, shifting demographics, today's difficult transaction environment, and what agents should be doing now instead of waiting for the market to improve.

Links mentioned during the episode: Zelman Insights: https://www.zelmanassociates.com/resources/zelman-insights

Zelman Housing Summit, September 17-18, InterContinental Boston

Register for the Housing Summit: https://events.zelmanassociates.com/2026housingsummit/begin

Registrant Type: New Registrant

Save $300 off of Registration with Discount Code: PODCAST300

Connect with Ryan on LinkedIn.

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

[email protected]

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

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Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered

Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.

What if the best referral system for your real estate business had nothing to do with asking for referrals?

James Dwiggins and Keith Robinson sit down with Greg Roeder, Founder and Principal Broker of Selling Fort Collins with LIV Sotheby's International Realty to unpack the system that helped him grow from $15 million in solo sales volume in 2023 to $40 million in 2025. Greg shares how client events, niche content, genuine relationships, and consistent follow-up turned his existing network into a powerful source of repeat and referral business. The best part? His strategy starts with something most agents overlook: doing more of what actually brings you joy.

Follow this link to reserve a copy of Greg's book 'Getting to a Million':

https://getting-to-a-million.kit.com/book-launch

Connect with Greg on LinkedIn - Facebook.

Learn more about Selling Fort Collins on Facebook - Instagram and online at sellingfortcollins.com.

The industry is evolving. The question is: will your business evolve with it?

Join us at Zillow Unlock 2026 and be part of the conversation shaping what comes next.

Register today at unlockconference.com and use code REIU20 for 20% off your ticket*.

*Code can be used on all full priced passes leading up to the event and cannot be combined with any other discounts.

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

[email protected]

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered

Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/

Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered

Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.

Can a new trade association actually change the real estate industry?

James Dwiggins sits down with Jason Haber, co-founder and president of the American Real Estate Association, to discuss why ARA was created, its rapid growth, and its mission to elevate the industry. Jason opens up about challenging NAR, building an organization from the ground up, expanding into advocacy and lobbying, and why he believes competition between trade groups can ultimately make the industry stronger.

Connect with Jason on LinkedIn. To learn more about the ARA check out Instagram and online at americanrea.org.

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

[email protected]

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

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Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/

Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered

Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.

AI can make real estate agents more efficient, but it can't replace the one thing clients actually need from you: human connection.

James Dwiggins sits down with human connection keynote speaker, author, and longtime real estate professional Barb Betts to talk about why relationships remain an agent's greatest competitive advantage. Barb shares the relationship-first strategy behind her seven-figure real estate business, her simple "5 by 5 Method," why agents should stop chasing referrals, and how authenticity builds confidence and trust. Plus, they break down how agents should use AI to create more time for relationships. Not automate those relationships away.

Links mentioned during the episode: "The Relationship Advantage": https://barbbetts.com/book

Connect with Barb on LinkedIn - Instagram - YouTube and online at barbbetts.com.

The industry is evolving. The question is: will your business evolve with it?

Join us at Zillow Unlock 2026 and be part of the conversation shaping what comes next.

Register today at unlockconference.com and use code REIU20 for 20% off your ticket*.

*Code can be used on all full priced passes leading up to the event and cannot be combined with any other discounts.

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

[email protected]

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered

Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/

Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered

Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.

Are tariffs really driving housing costs or is something else having a bigger impact?

James Dwiggins sits down with Brad Case, Chief Residential Economist at Homes.com, for an in-depth look at the forces shaping today's housing market. From inflation and mortgage rates to immigration, tariffs, and global conflict, Brad separates headlines from economic reality and explains why consumers may finally be adapting to today's market.

Connect with Brad on LinkedIn and online at homes.com.

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

[email protected]

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered

Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/

Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered

Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.

Can you build one of the top real estate businesses in the country without a CRM?

Jonathan Stein has. After selling a $27 million property, building a top-producing business in New York City, and becoming one of Douglas Elliman's top agents, Jonathan joins James Dwiggins to share why relationships, not software, have always been the foundation of his success. They also discuss luxury real estate, private listings, AI, resilience, and the mindset required to survive one of the toughest industries in the world.

Connect with Jonathan on LinkedIn - Instagram - Facebook and online at elliman.com.

The industry is evolving. The question is: will your business evolve with it?

Join us at Zillow Unlock 2026 and be part of the conversation shaping what comes next.

Register today at unlockconference.com and use code REIU20 for 20% off your ticket*.

*Code can be used on all full priced passes leading up to the event and cannot be combined with any other discounts.

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

[email protected]

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

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Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered

Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.