Kris Lindahl, a three-time bestselling author and CEO, shares his inspiring journey from being a teacher to building a brokerage with billions in sales. He offers candid insights into how his early life trauma fuels his emotional intelligence and desire to give back. Kris reveals his secret to creating an "inescapable brand," starting with his infamous "hostage video" and the two months of excuses he made before finally publishing his content. His core advice: invest in finding a mentor who has already made your mistakes.

Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience—featuring stunning photography, video, virtual staging, and SkyTour—helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose.

https://www.zillow.com/agents/showcase/

Links mentioned in the show:

https://youtu.be/rQ1edhtDLOw

Connect with Kris on LinkedIn and check out krislindahl.com & connectwithkl.com.

#1 Best Selling Book- Arms Out

https://a.co/d/aNhUAts

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This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

Nykia Wright, CEO of NAR, delivers a masterclass in organizational turnaround, detailing the newly approved strategic plan. She candidly discusses the past dysfunction, the challenge of replacing a third of the staff with "A players," and the three pillars of the roadmap: organizational health, external pressures, and stakeholder expectations. Nykia shares her goal of shifting NAR from a reactionary body to a proactive partner, demonstrating accountability down to the molecular project level.

Follow this link for the 2026-2028 Strategic Plan:

https://www.nar.realtor/about-nar/2026-2028-nar-strategic-plan

Links mentioned in the show:

Nykia's first appearance on REIU: https://youtu.be/vEGGAgMr01M

Stay up to date with NAR on YouTube - Facebook - Instagram - LinkedIn - X and online at nar.realtor.

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Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

Dan Foody, CEO and co-founder of Cloze, dives deep into the data behind agent communication failures. He reveals that 88% of conversations never enter the CRM, leading to massive lost opportunities. Dan explains his vision for the future, where AI uses customer data to identify what's important to them in the moment. He warns that agents risk losing their sphere to the "Zillows of the world" unless they master personalized outreach and transform their relationships into a sustainable differentiator.

Connect with Dan on LinkedIn.

Learn more about Cloze on X - Instagram - Facebook - LinkedIn - YouTube or online at ai.cloze.com.

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To learn more about becoming a sponsor of the show send us an email:

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Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

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Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

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Parker Pemberton and Liz Rein (former attorney) from Pemberton Real Estate share their vulnerable and inspiring journey of failure, comeback, and entrepreneurial bravery. They explain their unconventional decision to move from a massive team to an independent brokerage, breaking down their "elective services" model that keeps agents productive. They share their high-volume metrics $829 million, 2,200 transactions and reveal why agents must focus on becoming "findable on ChatGPT" to succeed in the AI-driven future.

Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience, featuring stunning photography, video, virtual staging, and SkyTour, helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose.

Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience, featuring stunning photography, video, virtual staging, and SkyTour, helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose.

https://www.zillow.com/agents/showcase/

Connect with Liz on Instagram - Facebook.

Connect with Parker on Instagram - Facebook.

Learn more about Pemberton Real Estate on Instagram - Facebook and online at join-pemberton.com and pembertonhomesteam.com.

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

[email protected]

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

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Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

Beverly W. Jackson, VP of Brand and Product Marketing at Zillow, joins the show to discuss her mastery of brand storytelling. She explains the critical difference between data and insights, and how Zillow uses culture and emotion, not just search, to connect with consumers. Beverly provides agents with a tactical, step-by-step guide to developing their personal brand, from selecting the right gear and platforms to using their vulnerability and lived experience to attract clients.

Connect with Beverly on LinkedIn.

Kits to get started:

• This kit has everything you need: microphone, phone stabilizer, LED light and more for under $200.

• If you have a bit more to spend, this is another great option, with everything you need for less than $900.

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show send us an email:

[email protected]

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

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Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/

Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered

Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

George Laughton, founder of The Laughton Team (200 agents, $900M+ volume), details his journey from a terrible investment start in 2006 to running one of the US's top teams. He shares his systems for anticipating market shifts, his philosophy of making friends with what he fears (like iBuyers), and the team's structure based on interdependence. He unveils his Reverse Offer Playbook for saving canceled listings and stresses that consistent investment in self-development is the only way to sustain success at scale.

Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience—featuring stunning photography, video, virtual staging, and SkyTour—helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose.

https://www.zillow.com/agents/showcase/

Here is a sample link to the toolkits we discussed on the podcast.

https://reverse-offer-toolkit-1j1j8rk.gamma.site/

Connect with George on LinkedIn.

Learn more about The Laughton Team on Instagram and online at myphoenixhomesearch.com.

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show send us an email:

[email protected]

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

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Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

With nearly 50 years in the industry, including a stint as the CEO of realtor.com, Allan Dalton provides a rare, unfiltered masterclass on the power of language in real estate. He demolishes conventional wisdom, explaining why calling yourself a "listing agent" or using "comps" is killing your value. He also reveals the macro strategy behind the Zestimate, his personal experience being drafted by the Boston Celtics, and why agents must treat their work as a professional practice, not just a business.

Links mentioned in the show: https://youtu.be/R8QEk64uOBI?si=0XQMAdNj1EJLblR2 Here is a link to Allan's upcoming course with Anthony Lamaccia and press release:certifiedrealestateconsultant.com

Allan's latest book on Amazon:https://a.co/d/8YwgbWu

Connect with Allan on LinkedIn and check out allandaltonconsulting.com.

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You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

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Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

What does it take to lead the #1 RE/MAX team in Minnesota while staying kind, humble, and insanely effective? Ryan O'Neill joins James and Keith to share the story behind his 215-agent powerhouse team, doing over 1,600 sides and $621 million in volume in 2024. This conversation is a masterclass in servant leadership, attracting talent (instead of recruiting it), and why heart matters just as much as hustle.

Ryan breaks down his tech stack, his approach to team structure, top lead sources, and the unique value he offers that keeps agents loyal and clients happy. You'll also hear how he balances old-school relationship-building with new-school lead gen strategies, and why he never opened his own brokerage despite massive success.

Whether you're a team leader, solo agent, or aspiring broker, this episode is full of takeaways that will remind you what makes this industry so special.

With unmatched consumer insights and integrated tools, Zillow gives agents a daily competitive edge. Simplify workflows, gain powerful data, scale smarter and serve clients better than ever. Plus, now you can supercharge your business at Unlock 2025 — the premiere industry event for growth-minded pros like you. From scripts to systems, you'll leave Unlock 2025 equipped with the exact tools and strategies to grow your business faster.

Ideas are everywhere…growth happens here — join top agents and register at www.unlockconference.com. Use code UNLOCKPROMO20 for 20% off your ticket today.

Connect with Ryan on LinkedIn - Facebook - Instagram - TikTok.

Learn more about The Minnesota Real Estate Team online at MnRealEstateTeam.com.

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

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You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

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Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

Is organized real estate "going nuclear"? In this candid conversation, James and Keith sit down with Matt Widdows, Founder and Executive Chairman of HomeSmart, to talk about the seismic shifts reshaping the industry.

From AI disruption and private listing wars to broker consolidation and MLS gridlock, this episode dives into what's next—and what agents must do now to stay relevant. Widdows shares how he built HomeSmart to 26,000+ agents, why agents must lead the AI revolution, and how to stay focused when the headlines are all chaos.

If you're looking for unfiltered insights on technology, power plays, and the agent's future, you won't want to miss this episode.

Connect with Matt on LinkedIn.

Learn more about HomeSmart on YouTube - X - TikTok - LinkedIn - Instagram - Facebook or online at homesmart.com.

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show send us an email:

[email protected]

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

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Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

Tony Hanson and Lucas Mudrey, co-founders of Peracle, join the show for a high-energy, unfiltered masterclass on hyper-growth. They reveal their core philosophy—the "Rhino Mindset"—which drives them to charge at every market challenge. They detail their massive lead generation model, explain their obsession with calculating hourly agent worth, and share their full tech stack, including BrokerBot, to eliminate administrative "dumb tax" and ensure consistent agent success.

With unmatched consumer insights and integrated tools, Zillow gives agents a daily competitive edge. Simplify workflows, gain powerful data, scale smarter and serve clients better than ever. Plus, now you can supercharge your business at Unlock 2025 — the premiere industry event for growth-minded pros like you. From scripts to systems, you'll leave Unlock 2025 equipped with the exact tools and strategies to grow your business faster.

Ideas are everywhere…growth happens here — join top agents and register at www.unlockconference.com. Use code UNLOCKPROMO20 for 20% off your ticket today.

Connect with Tony on - LinkedIn.

Learn more about Paracle on Instagram - Facebook or online at paraclerealty.com.

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show send us an email:

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You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

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Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/