Real Estate Insiders Unfiltered

Can the real estate industry claim to be transparent if the people it's serving aren't paying attention?

James Dwiggins and Keith Robinson welcome Ashley Jackson of Mueller Residential Group at Compass for a candid discussion about transparency, MLS data, seller choice, and the future of real estate associations.

Drawing from her experience serving on the National Association of Realtors Board of Directors and leading local real estate organizations in Austin, Ashley challenges the assumption that greater transparency automatically creates greater trust.

The conversation explores how off-market listings affect consumers, why incomplete MLS data creates problems for agents and appraisers, and whether sellers truly understand the choices available to them.

Ashley also shares lessons from Austin's housing affordability challenges, her experience navigating a brokerage acquisition, and why company culture matters more than commission splits.

Plus, discover her advice for overcoming isolation in real estate, building meaningful professional relationships, and creating a consistent prospecting routine.

Connect with Ashley on LinkedIn - Instagram and online ashleyjacksonrealtor.com.

Stay ahead of the market with insights from Zillow's Consumer Trends Report. This annual research breaks down what buyers and sellers are actually doing — and what they expect from their agents.

Today's clients prioritize pricing strategy, negotiation expertise, and a seamless, organized offer process. If you want to position yourself as the agent they choose in 2027, start with the data.

Explore the full report and put these insights to work in your business.

Buyers: https://www.zillow.com/research/buyers-housing-trends-report-2026/

Sellers: https://www.zillow.com/research/sellers-consumer-housing-trends-report-2026/

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This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.

AI can write your marketing copy, design your graphics, and produce content in seconds. But does faster actually mean better?

James Dwiggins and Keith Robinson sit down with Adam Taylor, founder of Splendor, a marketing and design agency, to discuss why the final 20% of creative work is often what separates a memorable brand from everything else.

Adam shares his unconventional journey from studying sculpture to building a successful design agency specializing in real estate. He explains why branding starts long before a consumer contacts an agent, how authenticity influences purchasing decisions, and why understanding what makes your business different is essential.

They also explore the growing sameness of AI-generated marketing, the importance of mastering AI prompting, and why human judgment remains critical to creating effective marketing materials.

Plus, Adam shares a practical exercise every real estate agent can use to evaluate their online reputation and identify opportunities to improve their personal brand.

Connect with Adam on LinkedIn.

Learn more about Splendor on LinkedIn - Instagram - Inc 5,000 and online at splendordesign.com.

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Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.

Luxury Presence recently crossed $100 million in annual recurring revenue. Founder and CEO Malte Kramer says one of the lessons behind that growth applies directly to real estate agents: it pays to be specific.

James Dwiggins and Keith Robinson sit down with Malte to unpack his journey from aspiring professional basketball player to building a real estate technology company with more than 20,000 customers, 100,000 agents on its platform, and 700 employees.

Malte shares why repetition is a superpower, what he learned from getting more than 40 rejections while raising venture capital, and why Luxury Presence decided standing still was riskier than going all-in on AI.

Most importantly, he explains how AI is changing the way consumers find and compare real estate agents and why trying to market yourself to everyone may make it harder to get found. The agents who clearly communicate who they serve, what makes them different, and the specific problems they solve may have an advantage in the new era of AI search.

Connect with Malte on Linkedin - Instagram.

Learn more about Luxury Presence on Instagram and online luxurypresence.com.

The industry is evolving. The question is: will your business evolve with it?

Join us at Zillow Unlock 2026 and be part of the conversation shaping what comes next.

Register today at unlockconference.com and use code REIU20 for 20% off your ticket*.

*Code can be used on all full priced passes leading up to the event and cannot be combined with any other discounts.

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

[email protected]

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered

Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/

Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered

Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.

The real estate industry is changing fast, and Wendy Forsythe believes one skill has helped her navigate every stage of her career: flexibility.

James Dwiggins and Keith Robinson sit down with Wendy, COO of eXp Realty, to discuss the lessons she's learned from working as an agent, brokerage owner, and executive across several different real estate business models. Wendy explains why the ability to adapt, listen, accept change, and remain flexible has become even more critical in today's environment.

They also explore change management, asking better questions, hiring adaptable people, avoiding burnout, and setting boundaries without sacrificing performance. Wendy shares lessons from her book, Leverage Your X Factor, including why resilience is essential for building a sustainable career.

Plus, she explains why every agent should develop a consistent content strategy that fits their personality and local market.

Links mentioned during the episode:

Wendy's Book: https://www.amazon.com/dp/B0GQK38L6P Wendy's podcast: https://podcasts.apple.com/us/podcast/x-factor-marketing-with-wendy-forsythe/id1811368856

Connect with Wendy on LinkedIn - Facebook - Instagram - YouTube and online at wendyforsythe.com.

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

[email protected]

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered

Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/

Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered

Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.

What if growing your real estate business wasn't about working harder, making more calls, or constantly chasing the next transaction?

James Dwiggins and Keith Robinson sit down with Erin Bradley, author, coach, and creator of Pursuing Freedom, to explore her belief that income is a direct result of impact. Erin shares how she went from tens of thousands of dollars in credit card debt and having her card declined for a cup of coffee to building a successful mortgage business—and eventually discovering that success without freedom wasn't really success at all.

Erin explains how The Go-Giver transformed her approach to sales, why replacing insecurity with curiosity can eliminate call reluctance, and how focusing on genuinely helping people can create opportunities you can't manufacture through traditional prospecting.

They also discuss burnout, morning routines, building systems around your strengths, and why structure can actually create more freedom in your business.

Links mentioned during the episode:

Après Ski series: https://www.shannonfoleyhenn.com/

F**k Around & Get Paid - Podcast: https://podcasts.apple.com/us/podcast/f-k-around-get-paid/id1846704323

Connect with Erin on LinkedIn.

Learn more about Pursuing Freedom on Instagram - Facebook - YouTube and online pursuingfreedom.com.

The industry is evolving. The question is: will your business evolve with it?

Join us at Zillow Unlock 2026 and be part of the conversation shaping what comes next.

Register today at unlockconference.com and use code REIU20 for 20% off your ticket*.

*Code can be used on all full priced passes leading up to the event and cannot be combined with any other discounts.

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

[email protected]

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered

Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/

Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered

Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.

Real estate has a habit of looking inward for answers. But what if some of the industry's best ideas are sitting completely outside of it?

James Dwiggins and Keith Robinson sit down with Cory Vasquez, President and Chief Marketing Officer of Realty ONE Group, to discuss why real estate leaders need to break out of the industry's echo chamber. Drawing from her background in marketing, PR, crisis management, nonprofits, and real estate, Cory explains why Realty ONE Group deliberately looks to other industries for ideas and lessons.

They also explore crisis communication, navigating change as a leader, knowing when to push versus when to be patient, and why the industry needs people willing to speak openly about difficult issues. Cory shares her concerns about consolidation, consumer choice, and maintaining the human relationships at the heart of real estate.

Plus, she explains one of the biggest mistakes agents make with personal branding: hiding who they actually are.

Connect with Cory on LinkedIn.

Learn more about Realty ONE Group on Facebook - Instagram and online at realtyonegroup.com.

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

[email protected]

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered

Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/

Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered

Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.

What if making fun of the real estate industry could actually become one of your best sources of business?

James Dwiggins and Keith Robinson sit down with Bob Tompkins, owner and chief marketing officer at Living in South Carolina, to unpack how he turned satirical real estate videos into a serious marketing strategy. Bob started experimenting with video in 2019, and after parody videos began taking off, he noticed something even more valuable than views: agents were sending him business. At one point, roughly half of his business was coming from agent-to-agent referrals.

Bob explains why he hired a full-time videographer, how he and his creative partner spend five to six hours every week developing ideas, and why creativity is a muscle built through repetition. They also get into the riskier side of satire, including videos criticizing industry practices, negative comments, content he's been asked to remove, and what he's learned about pushing the boundaries without chasing controversy just for attention.

Most importantly, Bob makes the case that successful video marketing doesn't require copying his style. It requires finding something you're genuinely enthusiastic about, consistently creating around it, and giving people a reason to remember you.

Links mentioned during the episode: Private Listings Sketch: https://www.instagram.com/p/DbnqS_uRF_N/

Connect with Bob on LinkedIn - Instagram.

Check out Living in South Carolina on Instagram and online at livinginsc.com.

The industry is evolving. The question is: will your business evolve with it?

Join us at Zillow Unlock 2026 and be part of the conversation shaping what comes next.

Register today at unlockconference.com and use code REIU20 for 20% off your ticket*.

*Code can be used on all full priced passes leading up to the event and cannot be combined with any other discounts.

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

[email protected]

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered

Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/

Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered

Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.

AI can make real estate agents faster, more efficient, and better prepared; but it can't replace the expertise, judgment, relationships, and responsibility that come with being a licensed real estate professional.

James Dwiggins and Keith Robinson sit down with Mark Hall, president of Atlanta Communities, for a conversation about leadership, training, technology, and why real estate remains a people business. Drawing on his eight years in the Marine Corps, including service during the Gulf War, Mark explains why confidence comes from preparation and why attending training isn't the same thing as actually training for the situations agents face every day.

They also explore how Mark helped lead an independent brokerage with more than 2,100 agents and approximately $4 billion in sales volume, why Atlanta Communities has maintained the same split structure since 2009, and how agents should approach AI without losing sight of the fundamentals.

Mark's message is simple: AI is a tool, not a substitute for your real estate license. When the noise gets louder, agents still need to do what has always driven this business; build relationships, develop their skills, work their sphere, and talk to people.

Connect with Mark on LinkedIn - Facebook and online at markhallatlanta.com

Check out Atlanta Communities on LinkedIn - YouTube - Instagram - Facebook and online at atlcommunities.com.

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

[email protected]

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered

Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/

Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered

Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.

You could have 20 years of experience, hundreds of transactions, and a reputation as one of the best real estate agents in your market. But if AI can't find evidence of it online, none of that experience may matter when a consumer asks who they should hire.

James Dwiggins and Keith Robinson sit down with Bobby Kerr, founder of LOC8, for a masterclass on how real estate agents can become more visible in Google and AI search. Bobby explains why experience alone won't make ChatGPT, Gemini, Perplexity, or other AI tools recommend you. And why agents need to actively build the digital signals that establish their expertise, authority, and trust.

From optimizing your Google Business Profile and collecting stronger reviews to creating hyperlocal content and building profiles across trusted real estate platforms, Bobby lays out a practical foundation agents can start implementing immediately. They also break down blogging, social media, AI-generated content, Google's recency bias, and why getting specific about your niche could make the difference between being recommended and being ignored.

Your experience still matters. But you have to make sure the internet knows about it.

Connect with Bobby on LinkedIn - Facebook - Instagram - YouTube - TikTok or email [email protected] or call 239.268.3852

Learn more about LOC8 on LinkedIn - Facebook - X or online at loc8mybusiness.com.

The industry is evolving. The question is: will your business evolve with it?

Join us at Zillow Unlock 2026 and be part of the conversation shaping what comes next.

Register today at unlockconference.com and use code REIU20 for 20% off your ticket*.

*Code can be used on all full priced passes leading up to the event and cannot be combined with any other discounts.

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

[email protected]

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered

Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/

Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered

Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.

Real estate has spent years talking about transactions, market share, disruption, technology, and growth. But somewhere along the way, did the industry lose sight of the people at the center of it?

James Dwiggins and Keith Robinson sit down with philosopher, speaker, and longtime real estate industry veteran Matthew Ferrara for a wide-ranging conversation about why he believes real estate is at risk of losing its soul. Matthew explains why professionals want more than a full wallet, they want a full heart and a sense that the work they do actually matters.

They explore how division and tribalism are reshaping the industry, why leaders should be hard on problems but soft on people, and what it would take to rehumanize real estate. The conversation also tackles some of the industry's biggest debates, including consumer data, private listings, real estate portals, transparency, and whether disruption has become more important than collaboration. Ultimately, Matthew argues that the path forward starts by returning to the human equation and focusing on the people already within your sphere of influence.

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

[email protected]

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered

Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/

Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered

Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.