AI can make real estate agents more efficient, but it can't replace the one thing clients actually need from you: human connection.
James Dwiggins sits down with human connection keynote speaker, author, and longtime real estate professional Barb Betts to talk about why relationships remain an agent's greatest competitive advantage. Barb shares the relationship-first strategy behind her seven-figure real estate business, her simple "5 by 5 Method," why agents should stop chasing referrals, and how authenticity builds confidence and trust. Plus, they break down how agents should use AI to create more time for relationships. Not automate those relationships away.
Links mentioned during the episode: "The Relationship Advantage": https://barbbetts.com/book
Connect with Barb on LinkedIn - Instagram - YouTube and online at barbbetts.com.
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The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.