There's no magic in real estate, just discipline, standards, and execution. In this episode, James and Keith sit down with East Coast powerhouse Tom Toole to talk about what really drives success in today's market. From building a 50+ agent team to running a hyper-efficient operation with a deep focus on agent development, Tom breaks down exactly how he's scaled, where most team leaders go wrong, and the boring-but-powerful habits that move the needle.

You'll hear:

• The 4 things agents should do every day to make money

• Why balance is a myth—and how to find harmony instead

• How to keep agents accountable without micromanaging

• What real professionalism actually looks like in real estate

• His full tech stack (and favorite AI tools)

This one is packed with real talk, tactical advice, and some much-needed truth bombs for leaders and agents alike. If you're tired of fluff and want the blueprint, this is it.

Links mentioned during the episode:

Knowledge Brokers podcast: https://www.youtube.com/@knowledgebrokerspodcast

Charlie Wills REIU episode: https://youtu.be/XcO3OnRufpA

Fello REIU episode: https://www.youtube.com/watch?v=9Wr96sFkxog

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Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience—featuring stunning photography, video, virtual staging, and SkyTour—helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose.

https://www.zillow.com/agents/showcase/

Connect with Tom on LinkedIn.

Learn more about Tom Toole Sales Group on YouTube - Instagram - LinkedIn and online at tomtoole.com.

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

[email protected]

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

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Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

What if you could search for homes the same way you live your life? In this mind-bending episode, James and Keith sit down with Andrew Flachner (Co-Founder & CEO of RealScout) and Anthony Sosso (VP of Engineering) to explore the revolutionary AI product shaking up how agents—and eventually consumers—search for homes.

You'll hear how RealScout is flipping the script on property search by:

• Using natural language prompts instead of checkboxes

• Deconstructing vague terms like "mid-century modern" into precise search filters

• Letting agents control and fine-tune AI-generated searches

• Showing their work so nothing is hidden or hallucinated

They also unpack why most current AI search tools fail, how RealScout avoids MLS policy issues, and what the future holds for truly intelligent, human-centric search.

Whether you're a tech skeptic or a proptech junkie, this conversation will change how you think about the future of real estate data and consumer experience.

Links mentioned during the episode:

Kyle Draper funny agent video: https://www.instagram.com/reel/DP1WgpOib_i/

RealScout Product Launch: https://www.youtube.com/watch?v=DzotPLhM7mc

RealScout AI Search: https://www.youtube.com/watch?v=xhdejSDvyFA

Connect with Andrew - LinkedIn.

Connect with Anthony - LinkedIn.

Check out The Playmakers Podcast at this link: https://playmakers.fm/

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

[email protected]

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

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Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/

Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered

Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

Scott Poe has lived a few lives—cable box repo man, nail tech, and now one of the fastest-scaling team leaders in real estate. In this outrageous and inspiring episode, James and Keith sit down with Scott to talk about how he built a 50-agent team and a mortgage company in under three years, landed partnerships with Realtor.com and Zillow, and has his sights set on a billion-dollar business.

Scott doesn't hold back—about the pain, the hustle, and the real human side of building something that actually works. If you want a raw, hilarious, and no-BS look at how real estate growth actually happens (including how he uses AI, why your team churn sucks, and what managers get wrong), this episode is for you.

This is the leadership masterclass you didn't know you needed.

Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience—featuring stunning photography, video, virtual staging, and SkyTour—helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose.

https://www.zillow.com/agents/showcase/

Links mentioned during the episode: https://youtu.be/jWsHGDyKsCA

https://youtu.be/ISzH5jqp-og

Learn more about The Poe Group at poegrp.com.

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

[email protected]

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

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Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

When lawsuits and legal risk threaten to derail an entire industry, what happens next? In this episode, James and Keith sit down with Jon Waclawski, General Counsel and SVP of Legal at the National Association of REALTORS®, for an unfiltered, inside look at how NAR is rebuilding from the inside out.

You'll learn what "de-risking" really means, how governance may change going forward, what's being done about buyer-side lawsuits, and why communication and transparency matter more than ever. Jon also breaks down what's actually required by the NAR settlement—and why some agents still aren't following the rules.

This is the most candid legal conversation you'll hear from inside NAR—and it's one that every real estate professional should listen to.

Links mentioned in the episode:

https://www.nar.realtor/advocacy/advocacy-scoop-podcast

https://www.youtube.com/watch?v=GJiUUoLEiXY

https://www.youtube.com/watch?v=q9D7lJEYqow

https://youtu.be/R3zOh0fvD30

Connect with Jon on LinkedIn.

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

[email protected]

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered

Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/

Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered

Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

Jim Trueblood doesn't just run a brokerage—he runs the largest Zillow and Realtor.com partner in Indiana, and he's just getting started. In this episode, James and Keith dig into how Jim scaled from solo agent to leading 225 agents across Indiana and Kentucky, with $750M in production and a bold approach to growth.

From tech stack precision to lead gen discipline, Jim shares what it really takes to scale in today's market. You'll hear how he:

• Bought all the leads (and maxed every contract)

• Held on through sleepless nights and startup chaos

• Uses physical offices as brand statements

• Sets clear standards for agent performance

• Audits lead ROI like a boss

It's honest, tactical, and full of sharp Midwest wisdom for anyone who wants to grow without apology.

Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience—featuring stunning photography, video, virtual staging, and SkyTour—helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose.

https://www.zillow.com/agents/showcase/

Connect with Jim on LinkedIn.

Learn more about Trueblood Real Estate on Facebook - Instagram and online at truebloodre.com.

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

[email protected]

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

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Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/

Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered

Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

Andrew Wild was Zillow's 60th employee. He spent 15 years helping build the portal giant before leading enterprise strategy at Tom Ferry, Final Offer, and now Lofty. In this unfiltered episode, James and Keith sit down with Andrew to unpack what he's learned across every corner of the real estate industry.

From the evolution of portals to the rise of agentic AI, Andrew shares sharp, candid insights on where the business is headed—and what agents, brokers, and platforms need to do to stay relevant.

They dig into:

• Why agents still matter (even with AI)

• How CRMs must evolve into outcome-driven ecosystems

• Where portals like Zillow, Realtor, and Homes.com go from here

• The fatal flaw in most agent follow-up systems

• What consolidation, lawsuits, and shifting margins really mean for the future

Whether you're portal-obsessed or AI-allergic, this episode will challenge what you think you know about the next chapter of real estate.

Links mentioned during the episode:

https://youtu.be/SXKQSQVkL8A

https://youtu.be/I4VUBMamHuY

Connect with Andrew on LinkedIn.

Learn more about Lofty on LinkedIn - YouTube - Facebook - Instagram - TikTok or online at lofty.com.

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

[email protected]

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered

Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/

Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered

Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

What happens when a top agent goes all-in on content? You get Ricky Carruth. In this episode, James and Keith catch up with one of the most followed real estate influencers online—and unpack exactly how he built his social empire.

Ricky shares the full playbook: from cold calls and a weekly email list to millions of views across Threads, Instagram, and Facebook. He opens up about the mindset shift from closing deals to creating legacy, and how anyone (yes, anyone) can start growing their brand without a dollar in ad spend.

You'll hear:

• Why AI will replace agents who don't adapt

• His 10-posts-a-day Threads strategy

• How to test content like a growth hacker

• Why organic beats paid every time

• The only metric that matters: trust

This episode isn't fluff. It's tactical, raw, and filled with real steps you can take to own your voice—and own your market.

To join Ricky's Join the 2-Day Content Challenge follow this link: https://zerotodiamond.com/content-challenge

Connect with Ricky on LinkedIn - Instagram - X - Facebook and online at carruthteam.com.

Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience—featuring stunning photography, video, virtual staging, and SkyTour—helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose.

https://www.zillow.com/agents/showcase/

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

[email protected]

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

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Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/

Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered

Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

Phillip Cantrell, founder of Benchmark Realty (2,000 agents with $5 billion in sales), shares his blueprint for building a massive fee-based brokerage from the ground up, starting with one desk in his living room. A self-professed "98% left brain" analytical thinker, he discusses overcoming a career-crushing failure in 2008, the crucial concept of "the power in the pause," and his philosophical core: money is the scoreboard of service to others. He offers unvarnished advice for anyone considering selling their business.

Links mentioned in the show:

Episode with Dan Duffy: https://www.youtube.com/watch?v=SuQLi0ELOFY

For Phillip's book check out: https://www.phillipcantrell.com/

Connect with Phillip on Instagram - Facebook - LinkedIn.

https://www.instagram.com/phillipcantrell.realestate/

https://www.facebook.com/phillip.cantrell.crb

https://www.linkedin.com/in/phillipcantrell/

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

[email protected]

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered

Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/

Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered

Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

Amy Stockberger, CEO of Amy Stockberger Real Estate, shares her groundbreaking Lifetime Home Support (LHS) model, which generates repeat and referral business. She details how her team of "serverpreneurs" converted every cost center into a profit center, generating $385,000 annually from 110 vendor partners. Amy reveals the crucial flaw in her previous business and shares her firm's rule for AI adoption: if employees aren't using AI first, they are being "irresponsibly unproductive".

Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience—featuring stunning photography, video, virtual staging, and SkyTour—helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose.

https://www.zillow.com/agents/showcase/

Follow these links for resources mentioned in the show:

Top 10 VIP Items

HST Framework

Competitive Analysis

Connect and learn more about Amy on Instagram - Facebook. And online at amystockberger.com, lifetimehomesupport.com, amystockberger.com/press.

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

[email protected]

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

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Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/

Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered

Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

Kris Lindahl, a three-time bestselling author and CEO, shares his inspiring journey from being a teacher to building a brokerage with billions in sales. He offers candid insights into how his early life trauma fuels his emotional intelligence and desire to give back. Kris reveals his secret to creating an "inescapable brand," starting with his infamous "hostage video" and the two months of excuses he made before finally publishing his content. His core advice: invest in finding a mentor who has already made your mistakes.

Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience—featuring stunning photography, video, virtual staging, and SkyTour—helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose.

https://www.zillow.com/agents/showcase/

Links mentioned in the show:

https://youtu.be/rQ1edhtDLOw

Connect with Kris on LinkedIn and check out krislindahl.com & connectwithkl.com.

#1 Best Selling Book- Arms Out

https://a.co/d/aNhUAts

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

[email protected]

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

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Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/