The Zillow vs. MRED fight just went public and agents are stuck in the middle.

In this episode, James and Keith sit down with top Chicago broker Tommy Choi, who also serves on the board of MRED, to unpack what's really happening behind the headlines.

From private listing networks and Zillow's policy changes to agent branding, MLS consolidation, and the future of listing access, this conversation goes far deeper than industry drama.

Tommy also shares why most agents are building logos instead of brands and why that mindset could hurt them long term.

If you want to understand where the industry is heading, this is the episode everyone will be talking about.

Connect with Tommy on LinkedIn - Instagram.

Learn more about Weinberg Choi Residential on Facebook - Instagram and online at weinbergchoi.com.

Secure your ticket at https://www.unlockconference.com/ and use discount code REIU20 for 20% off your ticket.

*Lock in your spot now before the price goes up.*

Code can be used on all full-priced passes leading up to the event and cannot be combined with any other discounts.

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