Byron Lazine explains why real estate agents need to be in the media business, what types of video content you should produce, why long-form video is a huge pillar of his business, why hot take hooks are essential, and the value of batch-recording short-form videos.

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Timestamps:

00:00–00:15 Intro

00:15 Why real estate agents need to be in the media business—and what that means

00:44 How identifying as a “media company” changes everything

01:53 What type of video content you should produce

02:20 Long-form video, why it’s a huge pillar, and what you can take from it

02:41 Hot take hooks

04:38 Batch-recording short-form videos

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Connect with Byron Lazine

Website: https://byronlazine.com

Instagram: https://www.instagram.com/byronlazine

TikTok: https://www.tiktok.com/@byronlazine