The Good, Bad, and Ugly of Business

When was the last time that you made a new friend?  When was the last time that you made a new friend who wasn't someone you worked with, lived next to, or were the parents of your kid's friend?  That list just got a lot smaller didn't it?  The fact is that for most adults it can be a tricky thing to do.  Guest Lori Olson is an expert at bringing people together and once likeminded people hang out, friendships are made!  But Catryn, how does this relate to business?  Let me tell you!  Community building and audience engagement are crucial to any business or organization and you will learn a lot about that in this episode!

Connect with Catryn Becker

• Website: www.optimizewe.com
• Email: [email protected]
• LinkedIn:  https://www.linkedin.com/in/catrynbecker/
• YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQT
• Instagram:  https://www.instagram.com/relax_with_catryn

About Catryn Becker

Catryn Becker has transformed her personal journey from a stressed, burnt-out engineer into a beacon of hope for successful women burdened with regret. Her unique approach to happiness has empowered over 250 women to discover joy and redefine success. Beyond her direct impact, Catryn extends her insights through an award-winning podcast and captivating talks on international stages. She is also the co-author of an international best-selling book on Amazon about the art of surrender, further cementing her expertise in guiding individuals towards personal fulfillment.

Awarded the Pursuit of Personal Excellence Award by the Los Angeles Tribune for her contributions to personal growth, Catryn's mission is to create a world where success is measured by happiness and self-connection, proving that true achievement comes from within.

Connect with Lori Olson

• Website: www.Thebeautyboost.net
• Instagram: www.Instagram.com/thebeautyboosthouston
• Facebook:https://www.facebook.com/profile.php?id=100090492791114&mibextid=LQQJ4d
• LinkedIn: https://www.linkedin.com/in/loribolson/

About Lori Olson

Lori Olson is a down-to-earth mama of two (+ adorable furbaby), wife and is the vibrant city owner of The Beauty Boost Houston. With a deep love for health & wellness, human connection, and women's empowerment, Lori's journey led her to Houston during the pandemic, where she continues her Isagenix wellness business yet was eager to spice things up and create a vibrant community of like-minded women through The Beauty Boost.

At The Beauty Boost Houston, Lori curates transformative events and experiences aimed at empowering women to feel their best – inside and out. With a background in wellness and natural beauty, Lori's vision for The Beauty Boost aligns perfectly with her mission to foster self-love and confidence in every woman she touches.

Join Lori Olson and The Beauty Boost Houston on a journey of empowerment, wellness, and community-building. Together, let's create a space where every woman feels confident, connected, and beautifully empowered

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The power of a pivot cannot be overlooked.  It is the power to follow the data even if it may take you in a very different direction than you expected.  As guest Bryan Alston tells us, it is about the emotional connection you can build with your customer and responding to their needs.  This episode is jam packed full of useful information to help you connect more deeply with your customers and clients through creating an effective brand.

Connect with Catryn Becker

• Website: www.optimizewe.com
• Email: [email protected]
• LinkedIn:  https://www.linkedin.com/in/catrynbecker/
• YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQT
• Instagram:  https://www.instagram.com/relax_with_catryn

About Catryn Becker

Catryn Becker has transformed her personal journey from a stressed, burnt-out engineer into a beacon of hope for successful women burdened with regret. Her unique approach to happiness has empowered over 250 women to discover joy and redefine success. Beyond her direct impact, Catryn extends her insights through an award-winning podcast and captivating talks on international stages. She is also the co-author of an international best-selling book on Amazon about the art of surrender, further cementing her expertise in guiding individuals towards personal fulfillment.

Awarded the Pursuit of Personal Excellence Award by the Los Angeles Tribune for her contributions to personal growth, Catryn's mission is to create a world where success is measured by happiness and self-connection, proving that true achievement comes from within.

Connect with Bryan Alston

• Website: https://www.brandcastle.co/
• LinkedIn: https://www.linkedin.com/in/bralston/
• Email: [email protected]

About Bryan Alston

Co-Founder & Managing Partner at Brand Castle Growth Partners

• Oversees the investment and marketing departments for Brand Castle
• Inc5000 CMO with 13 years of innovative retail and digital marketing leadership
• Led brand launches for Magic Spoon, Our Place, Clove, Sondors eBikes and dozens more
• Most recently was CMO of Greater Than (2022 Inc5000 #198, #1 hydration brand), a brand he pivoted from Crossfit sports drink to become a leading electrolyte drink for breastfeeding moms
• Greater Than also hit #318 on the 2023 Inc5000 list, #2 hydration brand
• Graduate of the Gap Inc. Rotational Management Program, later leading a $130m women's category for Gap.com

A graduate of Dartmouth College, Bryan was a coxswain on the varsity men's rowing team, winning silver at the 2011 Eastern Sprints regional championship and bronze at IRA nationals. He still coxes 5x a week and has won numerous gold medals at the Masters national championship level.

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Do you know how to be happy?  Maybe we are happy in one or two areas of life but it isn't easy to be happy in every area all the time.  And that is okay!  Guest Maria Baltazzi is a Happiness Explorer as she used her experience on the CBS hit show Survivor to find deeper understanding on what happiness is and how it can be achieved.  The answer may surprise you!

Connect with Catryn Becker

• Website: www.optimizewe.com
• Email: [email protected]
• LinkedIn:  https://www.linkedin.com/in/catrynbecker/
• YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQT
• Instagram:  https://www.instagram.com/relax_with_catryn

Connect with Maria Baltazzi

• Website: www.mariabaltazzi.com
• Order the Book: https://posthillpress.com/book/take-a-shot-at-happiness-how-to-write-direct-produce-the-life-you-want 
• Website: https://thesojournexperience.org/
• LinkedIn: https://www.linkedin.com/in/mariabaltazzi/
• Instagram, personal: https://www.instagram.com/mariabaltazzi
• Instagram, business: https://www.instagram.com/sojourntohappiness/
• Facebook, personal: https://www.facebook.com/mariabaltazzi/
• Facebook, business: https://www.facebook.com/takeashotathappiness

About Maria Baltazzi

 Embark on a transformative journey with Maria Baltazzi, an Emmy-winning TV producer, wellbeing teacher, and world traveler. Maria guides you to a happier and more conscious life through the pages of her award-winning book, “Take a Shot at Happiness: How to Write, Direct & Produce the Life You Want.”

    Drawing from her diverse experiences and weaving stories from beloved films and world events, Maria shares the eight Happiness Essentials—the core values of happy people—guiding you to discover your path to happiness. Picture exploring what truly makes you happy in a fun and creative way, blending journaling and phone photography for an inner adventure that is both enlightening and enjoyable.

    With an MFA in film and a PhD in Conscious-Centered Living, Maria’s teachings are informed by research and inspired by her adventurous and giving spirit. Her remarkable journey includes epic treks to Everest Base Camp, conquering Mount Kilimanjaro twice, and walking over 8,500 miles for charity across all seven continents. These experiences and her Emmy-winning talent establish her as a trusted guide in your journey toward happiness.

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What is that big scary goal that has been in your heart?  We all have one.  But most of the time when we tell our big scary goals to another person we feel dismayed because they start asking the wrong question.  They start asking "how" it is going to happen.  The right question to ask is "why"!  Why do you want to achieve that result?

Host Catryn Becker chats about this and so much more with Amazing Race Canada contestant and business coach, Allie Seller.

"When you sell time, people decide if YOU are worth it.  When you sell a result, people decide if THEY are worth it." - Allie Seller

Connect with Catryn Becker

• Website: www.optimizewe.com
• Email: [email protected]
• LinkedIn:  https://www.linkedin.com/in/catrynbecker/
• YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQT
• Instagram:  https://www.instagram.com/relax_with_catryn

Connect with Allie Seller

• Website: www.healthacademyinc.com
• Instagram: https://www.instagram.com/allisonseller/
• LinkedIn: https://www.linkedin.com/in/healthacademyinc/

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Are you ready to transform your hiring practices and create a truly inclusive workplace? In this episode, we delve into innovative strategies for fostering diversity in recruitment. Discover the proven methods that can revolutionize your approach to talent acquisition. Join us as we explore the future of inclusive recruitment and unlock the blueprint for success.

"There’s room for everyone. We just want the most talented people to be seen and to be heard." - Kenneth L. Johnson, CEO of East Coast Executives.

In this episode, we explore the transformative power of inclusive recruitment with Kenneth L. Johnson, the president of East Coast Executive Diversity Recruiting Firm and organizer of TEDxHarlem. Kenneth shares his remarkable journey, starting his business just a week before the 9/11 attacks and overcoming the ensuing challenges. He highlights the importance of being intentional and mission-aligned in fostering workplace diversity. By shifting focus to diversity recruitment, Kenneth and his team have successfully partnered with companies committed to workplace diversity, helping them to not only meet their DEI goals but also to create more dynamic and innovative work environments.

Kenneth emphasizes the significance of showing up and connecting with talent in unique ways. He believes that storytelling is crucial for organizations to illustrate the success of their diverse employees, thus attracting more diverse talent. Through his insights, Kenneth underscores the need for genuine efforts and commitment from companies to create an inclusive culture where everyone feels valued and has the opportunity to succeed. This episode offers valuable strategies for businesses looking to revolutionize their recruitment practices and build a truly inclusive workplace.

Connect with Catryn Becker, serving successful women drowning in regret

• Website: https://optimizewe.com/
• Email: [email protected]
• LinkedIn:  https://www.linkedin.com/in/catrynbecker/
• YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQT
• Instagram:  https://www.instagram.com/relax_with_catryn

Connect with Kenneth L. Johnson

• Website: www.eastcoastexecutives.com
• LinkedIn: https://www.linkedin.com/in/kljohnsoninfo/
• Instagram: https://www.instagram.com/kljohnsoninfo/

About Catryn Becker

Catryn Becker is a visionary leader and the driving force behind Optimize We, where she empowers successful women to transform their lives by overcoming deep-seated regrets. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. She has dedicated her career to helping women who feel a deep calling to contribute more meaningfully to the world and humanity. Catryn's innovative concept of "pregret"—the fear of future regret that keeps individuals stuck—has resonated deeply with her clients, enabling them to break free from these mental barriers and achieve extraordinary personal and professional growth.

Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, and disease to freedom. Her work is a testament to the power of unblocking pregrets and turning them into opportunities for success. As a speaker, podcast host, and coach, Catryn's passion for transformation and empowerment shines through in everything she does. She continues to inspire and support women to realize their full potential and transform their visions into reality, creating lasting impacts in their lives and communities.

About Kenneth L. Johnson

Distinguished Diversity Recruiter and Career Services professional that drives business results for clients through creative sourcing strategies and global diversity recruiting programs as Founder & President of the premier Diversity Recruitment Firm, East Coast Executives.

With an esteemed roster of clients and partnerships my dedication to innovative talent- acquisition strategies and diverse candidates makes me a highly sought-after strategic business partner and consultant.

The National Diversity Council 2022 Business Leader of the year award recipient. Selected by Black Enterprise Magazine as a BE Modern Man and Forbes Media as a Forbes Career Coach and Council Member. I’m a TEDx Speaker, Organizer of TEDxHarlem, Google OnAir Career Workshop Facilitator, Indeed.com Job Cast Instructor and serve as Host of The National Urban League Jobs Network Digital Career Success Series.

I’m the Developer of blkbox.tech an App designed to support the careers of Black Men.

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A resume is simply a piece of paper that says what you are but doesn't convey who you are.  And how could it?  A piece of paper will never tell the full story.  What if there was a different way?  In this episode, I have a chat with Michael Smith, the CMO of UseVerb, that is on a big mission to use a bit of tech to actually bring us closer together.  Don't know what UseVerb means?  Don't worry, we will cover that in the episode too along with so much more!

Try UseVerb for Free - https://useverb.com?ref=catryn

Connect with Catryn Becker

• Website: www.optimizewe.com
• Email: [email protected]
• LinkedIn:  https://www.linkedin.com/in/catrynbecker/
• YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQT
• Instagram:  https://www.instagram.com/relax_with_catryn

Connect with Michael Smith

• Website: https://useverb.com
• LinkedIn: https://www.linkedin.com/in/michael-smith-9a48126a/
• Facebook: https://www.facebook.com/useverb
• Instagram: https://www.instagram.com/useverb/

About Michael Smith

After 20 years of chasing titles and a career for the sake of a nice salary and an inflated ego, I've realised that true success is about more than just material gains. I'm excited to embark on a new chapter in my life and pursue my passion for helping others succeed.

I believe in the power of a smile, a confident handshake, and a friendly hello to build meaningful connections and create a positive impact in the world. My new venture, UseVerb.com, is a tech company that prioritises people over resumes and I’m so excited about the potential for growth and change.

I urge others to dream big and not settle for the status quo. Opportunities like this come once in a lifetime, a road less travelled, and I'm determined to make the most of mine. Let's work together to bring the magic back to business and remember that it's not about the work-life balance, it's about finding the people you enjoy working with and doing what you love on the journey.

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Matthew Heath's story with Lights Follow is a vivid reminder that there's no such thing as an overnight success. It's a journey filled with passion, patience, and perseverance. "Live Your Beautiful Life" is not just a song; it's a narrative that resonates with many, reminding us that our efforts today might only be appreciated in the future – but they're no less valuable. Join Catryn and Matthew for an episode that celebrates the beauty of believing in your work, no matter how long it takes to shine.

Connect with Catryn Becker

• Website: www.optimizewe.com
• Email: [email protected]
• LinkedIn:  https://www.linkedin.com/in/catrynbecker/
• YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQT
• Instagram:  https://www.instagram.com/relax_with_catryn

Connect with Matthew Heath

• Spotify: https://open.spotify.com/artist/0vcwz5p12IjG28hvDwptpt
• Instagram: https://www.instagram.com/lightsfollow/
• TikTok: https://www.tiktok.com/@lightsfollowmusic

About Matthew Heath

Matthew Heath is Nashville based Artist, Songwriter, Producer and Multi Instrumentalist. His professional music career started after college as the bass player for, I Nine, a pop-rock band signed to J/RCA Records by Clive Davis. After several years of touring, Matt’s focus shifted to songwriting and production. His music has been prominently featured in numerous television shows, films, and movie trailers including the Theme song for Netflix Original "Terrace House", Theme for Gordon Ramsey's 24 Hrs To Hell and Back, Grey's Anatomy, Undercover Boss and many more. He is a former John Lennon Songwriting Contest winner and has also had cuts with Kpop artists Girls Generation and Got7 among others. In addition to writing & production work, Matt’s main focus is co-front for his band Lights Follow.  

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Do you believe the title of this episode?  Do you believe the best version of you already exists?  Are you living that life now?  In this episode, host Catryn Becker connects with spiritual alchemist Janaki Mayhill as they discuss that journey that has lead Janaki to guiding others to finding who they truly are.  I encourage you to listen with an open mind and an open heart.

Connect with Catryn Becker

• Website: www.optimizewe.com
• Email: [email protected]
• LinkedIn:  https://www.linkedin.com/in/catrynbecker/
• YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQT
• Instagram:  https://www.instagram.com/relax_with_catryn

Connect with Janaki Mayhill

• Website: https://www.bhaktilight.com
• Linktree: https://www.linktree.com/bhaktilight
• Facebook: https://www.Facebook.com/janakimayhill
• Instagram: https://www.instagram.com/bhaktilight

About Janaki Mayhill

Janaki INbodies the essence of transformation and serves as a conduit for the divine at the deepest level. She stands as a beacon of change, an alchemist of well-being, advocating for the restoration of our innate power rooted in love. As a mother of four, Janaki carries the sacred codes of the divine mother within her DNA, and her very name reflects her profound connection with Mother Earth. Janaki, a multifaceted artist, channels divine inspiration through her music, poetry, and words. She serves as an instrument of God’s grace, committed to dismantling the distortions within societal constructs. Her language is that of love, which unites us all. Raised with the belief that “Truth is one, paths are many,” she lives by the law of ONE.

Her mastery extends to the realms of NLP, hypnosis, and Quantum Time Techniques. She facilitates the art of sacred language, both in body and spoken word, bridging the gap between the physical and the spiritual realms. By rewiring the brain and aligning with your heart’s frequency, she brings your head and heart into coherence.

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Are you a small business owner looking to save on taxes but don't know where to start? You’re not alone! Tune in as Mike Jesowshek simplifies complex tax strategies and reveals how you can benefit from them. Don’t miss this chance to learn valuable tips that could enhance your business's financial health.

In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with tax expert Mike Jesowshek to discuss essential tax strategies for small business owners. Mike shares insights from his popular podcast, the Small Business Tax Savings Podcast, offering practical advice on how to navigate the often confusing world of taxes. From hiring your kids to home office deductions, Mike breaks down the steps you can take to maximize your deductions and keep more of your hard-earned money.

Whether you're a seasoned entrepreneur or just starting out, this episode is packed with actionable tips and strategies that can help you save money and reduce stress during tax season. Join us for an enlightening conversation that will change the way you approach your business taxes, making the process simpler and more efficient. Don’t miss out on this invaluable resource for small business success!

Connect with Catryn Becker

• Website: https://optimizewe.com/
• Email: [email protected]
• LinkedIn:  https://www.linkedin.com/in/catrynbecker/
• YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQT
• Instagram:  https://www.instagram.com/relax_with_catryn

Connect with Mike Jesowshek

• Website: https://www.taxsavingspodcast.com/
• YouTube: http://taxsavingstv.com/
• Facebook: https://www.facebook.com/TaxPodcast/
• Twitter: https://twitter.com/tax_podcast
• Instagram: https://www.instagram.com/taxsavings/
• LinkedIn: https://www.linkedin.com/in/mikejesowshek/

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Mike Jesowshek

Dynamic and ambitious, Mike is an accomplished professional dedicated to helping business owners achieve success. With both a Bachelor's degree in Business Administration and a Master's in Accounting, he is well-equipped with the qualifications and expertise necessary to understand the complexities of tax planning. He is also a licensed CPA, providing him with even more insight into this field.

Mike has extensive entrepreneurial experience, having been the CFO and co-founder of several companies throughout his career. With a passion for business growth, he has faced many highs and lows – allowing him to develop effective strategies for overcoming any challenge along the way.

As the founder and host of The Small Business Tax Savings Podcast, Mike strives to empower business owners by imparting them with the knowledge they need to make wise decisions when it comes to their taxes. His ultimate goal? For every business owner to know the strategies that are available to them to ensure that they are paying the least amount in taxes as legally possible, each and every year!

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Are you tired of feeling overwhelmed by your business taxes? Join us as Cindy McGhee reveals how to transform your tax strategy from a burden to a benefit, and learn the secrets big businesses use to minimize their tax bills.

In this enlightening episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with Cindy McGhee, President and CEO of NextGen Tax Services. Cindy, an expert in transforming the often daunting world of taxes into a strategic advantage, shares invaluable insights on how small business owners can reduce their tax burdens effectively. Drawing from her extensive experience working with both large corporations and small businesses, Cindy discusses how leveraging the tax code can provide significant financial benefits and foster business growth.

Cindy delves into the specifics of how her team at NextGen Tax Services demystifies the complexities of the tax code for their clients, ensuring they are well-informed and empowered to make strategic financial decisions. She highlights the importance of education and understanding in overcoming the fear and confusion often associated with taxes. Throughout the conversation, Cindy emphasizes the critical role of strategic tax planning in transforming tax obligations from a burden into a powerful tool for business growth, offering practical examples and success stories that illustrate the profound impact of these strategies. This episode is a must-listen for any business owner looking to optimize their tax planning and drive their business toward greater success.

Connect with Catryn Becker

• Website: https://optimizewe.com/
• Email: [email protected]
• LinkedIn:  https://www.linkedin.com/in/catrynbecker/
• YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQT
• Instagram:  https://www.instagram.com/relax_with_catryn

Connect with Cindy McGhee

• Website: https://nextgenempires.com/
• LinkedIn, personal: https://www.linkedin.com/in/cindy-mcghee-cpa-b1157714a/
• LinkedIn, company: https://www.linkedin.com/company/nextgentax/
• Instagram: https://www.instagram.com/nextgen.tax/
• Facebook: https://www.facebook.com/nextgentaxservices

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms.  Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Cindy McGhee

Cindy brings the right mix of education, experience and enthusiasm to the firm. She holds a Master’s of Science degree in Accounting, and has been a practicing CPA for over 18 years. Her career began with Ernst & Young LLP, a “Big 4” accounting firm, which laid the foundation for her professionalism and work ethic throughout her career.

Cindy has been in private practice for nearly 11 years and attracted a clientele that ranges from Fortune 500 CEOs to NFL athletes to owners of local start-ups. Under her leadership the firm is one of the fastest growing in the area serving clients in 14 states and counting.

When not working she spends her time with her husband of 15 years, Dr. Jonathan McGhee and their two kids. She is generous to local charities and faith-based organizations, and can be found enjoying down-time with family and friends and reading a good book.

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