The GOOD Download, the podcast that celebrates positivity in marketing and communications, is diverging from its usual format to bring you a mini-series, The Purpose Edit, based on our most recent research report Purpose Personified.

These episodes will be hosted by GOOD’s Managing Director Nilesha Chauvet, who each episode will be joined by a guest from an influential brand currently making waves in the Purpose space

In the first episode of the mini-series, Nilesha speaks to GOOD’s Planning Director Pete Grant to introduce the findings from the report, conducted with YouGov. They do a deep dive into the audience insight, uncovering what the UK public really thinks of Purpose and reveal what brands can learn from the research & much more.

Sustainability is easily one of the biggest issues facing our generation. In this episode, we discuss how brands and individuals are responding to pressures to adopt more sustainable practices. We explore the brands getting it right, muse over the areas our industry is falling short, and share the news and progress that is making us hopeful for the future!

In this episode, The GOOD Download speaks to rising stars, and resident Gen Z'ers Binta Jallow and Jess Sargent. We tackle clichés and explore how Gen Z are shaping the future of marketing and communications.

To celebrate International Women's Day 2021, regular host Helena is joined by Nilesha Chauvet, Managing Director and Millie Karlsen, Senior Account Director for an insightful discussion around the #ChooseToChallenge theme of IWD 2021, and the recent Bodyform Pain Stories & Tommee Tippee's The Boob Life campaigns

In this episode of The GOOD Download, we will be exploring the topic of Influence for GOOD. 

Welcome to the pilot episode of The GOOD Download; a fortnightly podcast by creative agency GOOD. We feel that the world needs a little more good right now, so we're sharing the most inspiring and uplifting stories from the world of brands, causes and creativity. There's lots to get excited about, and hopefully, spark some good ideas of your own.