The Good Growth Podcast

Can Google’s automatic migration for GA4 be trusted? Just how much of an impact on other tools will GA4 have? Is GA4 even a real thing any more? George Hall is joined by David Watkins and Mike Duke to answer all of these and more, as well as to discuss the next steps for businesses who are fast approaching the migration deadline.

Following the publication of the Lyst Index for Q4 2022, Sarah Auerbach and Sophie Lawrence Teale join George Hall to talk through what trends and themes they expect to see from the fashion industry in 2023. Sarah is a Consultant Director at Good Growth, with a background in Fashion, Cosmetics, Events and Communications; Sophie is Good Growth's Strategy Director, with a background in Influencer Marketing, Social Media and Creative Communications.

Wondering what we talk about? Who we are? What we do? If you've got just under a minute to spare, you'll find all of the answers to those questions and more in this handy trailer.

Tim Hutton, Senior Manager of Analytics Implementation at YNAP, speaks to George Hall about the importance of Mentoring and Coaching, and outlines his predictions for eCom brands in 2023.

Tim Hutton, Senior Manager of Analytics Implementation at YNAP, speaks to George Hall about how eCom brands fared in 2022, the importance of data, and what the future may hold for Analytics Teams.

Mike Duke and David Watkins join George Hall to talk about the return of Bounce Rate in GA4, why it’s slightly different to how it’s conventionally been measured, and what they think the next 5 months before the UA sunset hold.

Google have announced another sunset, with Optimize the latest product to be scheduled for entry in the Google Graveyard.

What does this mean for AB testing? Will it compound GA4 migration issues? What’s next for Marketers and Data Teams?

Zoë Hitchens and David Watkins from Good Growth’s Insight and Analytics team talk to George Hall about the upcoming challenges and implications of the sunset.

Sarah Auerbach, Consultant Director at Good Growth, joins George Hall to talk through key themes for 2023, and opportunities and pitfalls for eCom brands. Sarah's background in Fashion, Cosmetics and Marketing means she's able to provide some fantastic insights and ideas.