Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place.

Welcome to The Good Press Pod, your purpose-driven PR podcast.

Every Monday, join your host and founder of ⁠⁠⁠⁠⁠⁠⁠Good Press,⁠⁠⁠⁠⁠⁠⁠ Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference.

Today on the Good Press Pod, Lindsey chats with Annie Sim, the founder and Chief Eating Officer of The Table Less Traveled. Listen in to discover the art of building meaningful connections as we delve into the universal strategies that turn relationships into entrepreneurial success. From understanding the importance of community building in business to the actionable insights for entrepreneurs aiming to weave a network of meaningful partnerships, this episode offers up a case study we can all learn from.

Ready to dive in? Here’s a peek at what’s in the episode:

[00:04:51] - Learn about Annie's career path characterized by openness, curiosity, and self-reflection.

[00:09:18] - Hear from Annie about the values The Table Less Traveled is built on, and how her travel company extends beyond tourism.

[00:21:11] - Follow along The Table Less Traveled's journey, as Annie shares how they pivoted during and after the pandemic to stay connected with customers and partners as they dialed in their unique zone of influence.

[00:24:35] - Get the inside scoop on TLT's marketing strategy, which focuses on early decision-making and relationship building.

[00:32:38] - Explore a case study of how public relations positively impacts Annie's business by establishing trust, building SEO, and providing continued communication.

[00:43:57] - Connect with Annie, as she shares how "entrepreneurship can be tough, but you are not alone in this journey...If you're an entrepreneur in need of support, don't hesitate to reach out for help and encouragement."

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Want to learn about our guest, Annie, and The Table Less Traveled?

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Say hi! DM us on ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ and share your favorite moments from this episode so we can connect! 

Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you!

⁠⁠⁠⁠⁠⁠⁠Download our FREE Good Press Social Impact PR Playbook ⁠⁠⁠⁠⁠⁠⁠to start your impact-focused PR strategy today.

Get the latest and greatest from The Good Press Pod straight to your inbox. ⁠⁠⁠⁠⁠⁠⁠Join our email list! ⁠⁠⁠⁠⁠⁠⁠

Interested in working with the Good Press team in 2024? Check out our ⁠⁠⁠⁠⁠⁠⁠client interest form.⁠⁠⁠⁠⁠⁠⁠

Connect with Host, Lindsey: ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠

Follow Good Press on Socials: ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠

This podcast is an MHH Media production. Get to know ⁠⁠⁠⁠⁠⁠⁠MHH Media!⁠⁠⁠⁠⁠⁠⁠

Want more fun marketing content? ⁠⁠⁠⁠⁠⁠⁠Check out the Marketing Happy Hour podcast.⁠

Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place.

Welcome to The Good Press Pod, your purpose-driven PR podcast.

Every Monday, join your host and founder of ⁠⁠⁠⁠⁠⁠Good Press,⁠⁠⁠⁠⁠⁠ Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference.

Today on the Good Press Pod, Lindsey offers tangible ways to build social media into your public relations campaign, and vice versa! Learn tips on avoiding trend traps, crafting impactful content, and using social media as a compelling catalog of your achievements to propel your public relations campaigns. Plus, learn why conscious consumerism demands that brands not only do good but share the stories of that good work!

Ready to dive in? Here’s a peek at what’s in the episode:

[00:02:51] - Hear why we integrate public relations and social media for greater impact.

[00:05:22] - Learn how social media content calendars can inform your pitch calendar to maximize engagement.

[00:08:54] - Understand the alignment between doing good and business promotion through social media and traditional public relations.

[00:11:59] - Define the Social Impact Storytelling cycle and how social media kickstarts the process.

[00:16:52] - Differentiate between meaningful impact and clout chasing!

[00:20:58] - Review a Nike and Dove case study to see impact PR play out on a professional level.

[00:24:59] - Gather tips on using a nine grid to manage your social media presence without feeling overwhelmed.

[00:26:30] - Understand what it looks like to stay true to your brand across all mediums.

###

Say hi! DM us on ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ and share your favorite moments from this episode so we can connect! 

Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you!

⁠⁠⁠⁠⁠⁠Download our FREE Good Press Social Impact PR Playbook ⁠⁠⁠⁠⁠⁠to start your impact-focused PR strategy today.

Get the latest and greatest from The Good Press Pod straight to your inbox. ⁠⁠⁠⁠⁠⁠Join our email list! ⁠⁠⁠⁠⁠⁠

Interested in working with the Good Press team in 2024? Check out our ⁠⁠⁠⁠⁠⁠client interest form.⁠⁠⁠⁠⁠⁠

Connect with Host, Lindsey: ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠

Follow Good Press on Socials: ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠

This podcast is an MHH Media production. Get to know ⁠⁠⁠⁠⁠⁠MHH Media!⁠⁠⁠⁠⁠⁠

Want more fun marketing content? ⁠⁠⁠⁠⁠⁠Check out the Marketing Happy Hour podcast.⁠

Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place.

Welcome to The Good Press Pod, your purpose-driven PR podcast.

Every Monday, join your host and founder of ⁠⁠⁠⁠⁠Good Press,⁠⁠⁠⁠⁠ Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference.

Today on the Good Press Pod, we're joined by Andrea Mac of Prequal for an Impact Case Study.

Andrea is changing the game for women entrepreneurs and rewriting the rules of revenue generation. In this episode, we delve into Andrea’s transformative approach to empowering women through effective sales training, some of the pressing trends in PR (like the urgency for transparency and authentic storytelling that connects with our communities!), and how integrating an impact plan into your business model isn't just beneficial—it's essential.

Ready to dive in? Here’s a peek at what’s in the episode:

[00:00:01] - Lindsey introduces Andrea Mac, founder and lead Growth Strategist of Prequal.

[00:05:06] - Andrea shares her impact-focus and passion for empowering women economically.

[00:08:43] - Andrea discusses her belief in the power of storytelling and modeling the behaviors she teaches.

[00:13:36] - Andrea highlights the various levels of impact, from getting tools into the hands of consumers to connecting with other individuals or businesses who care about the same things.

[00:16:00] - Andrea underscores the importance of impact planning, just like you would create a fitness plan or a marketing plan.

[00:17:44] - Listeners learn how to prioritize individual impact, measuring both qualitatively and quantitatively.

[00:28:18] - Andrea shares how the public increasingly seeks authentic, relatable media connections, necessitating a shift in public relations to genuinely connect with communities and drive meaningful work.

[00:30:44] - Andrea shares how to connect with the free resources made available at theprequal.com

Like what you hear? Stay in the loop!

###

Say hi! DM us on ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠ and share your favorite moments from this episode so we can connect! 

Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you!

⁠⁠⁠⁠⁠Download our FREE Good Press Social Impact PR Playbook ⁠⁠⁠⁠⁠to start your impact-focused PR strategy today.

Get the latest and greatest from The Good Press Pod straight to your inbox. ⁠⁠⁠⁠⁠Join our email list! ⁠⁠⁠⁠⁠

Interested in working with the Good Press team in 2024? Check out our ⁠⁠⁠⁠⁠client interest form.⁠⁠⁠⁠⁠

Connect with Host, Lindsey: ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠

Follow Good Press on Socials: ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠

This podcast is an MHH Media production. Get to know ⁠⁠⁠⁠⁠MHH Media!⁠⁠⁠⁠⁠

Want more fun marketing content? ⁠⁠⁠⁠⁠Check out the Marketing Happy Hour podcast.⁠

Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place.

Welcome to The Good Press Pod, your purpose-driven PR podcast.

Every Monday, join your host and founder of ⁠⁠⁠⁠Good Press,⁠⁠⁠⁠ Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference.

Are you ready to discover how to turn YOUR unique story into a powerful messaging strategy that resonates with audiences and sets you apart? In this episode of the Good Press Pod, we're talking about crafting a powerful messaging strategy – a compass for your brand's voice and vision. We've got a lot to cover! From the actionable insights of AI tools like Chat GPT, to the importance of staying true to your natural communication style, it all starts here.

Ready to dive in? Here’s a peek at what’s in the episode:

[00:00:01] - Lindsey shares why you need a messaging strategy (before anything else!).

[00:05:13] - Uncover how the messaging strategy shapes brand identity by reinforcing brand values, personality, and differentiation through consistent communication.

[00:07:44] - Deep dive into Lindsey's unique messaging brainstorm (also known as impact coaching sessions!) to get to the heart of the story,

[00:17:23] - Learn to define personal mission, business vision, and objectives for impactful messaging.

[00:18:55] - Consider your audience and identify their needs for engagement and growth.

[00:25:01] - Get tips for championing Chat GPT for creativity and editing support.

[00:31:38] - Understand that messaging is an iterative process and how to evaluate and adjust your strategy.

###

Say hi! DM us on ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ and share your favorite moments from this episode so we can connect! 

Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you!

⁠⁠⁠⁠Download our FREE Good Press Social Impact PR Playbook ⁠⁠⁠⁠to start your impact-focused PR strategy today. P.S. This is Lindsey's signature approach in action!

Get the latest and greatest from The Good Press Pod straight to your inbox. ⁠⁠⁠⁠Join our email list! ⁠⁠⁠⁠

Interested in working with the Good Press team in 2024? Check out our ⁠⁠⁠⁠client interest form.⁠⁠⁠⁠

Connect with Host, Lindsey: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ | ⁠⁠⁠⁠Instagram⁠⁠⁠⁠

Follow Good Press on Socials: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ | ⁠⁠⁠⁠Instagram⁠⁠⁠⁠

This podcast is an MHH Media production. Get to know ⁠⁠⁠⁠MHH Media!⁠⁠⁠⁠

Want more fun marketing content? ⁠⁠⁠⁠Check out the Marketing Happy Hour podcast.⁠

Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place.

Welcome to The Good Press Pod, your purpose-driven PR podcast.

Every Monday, join your host and founder of ⁠⁠⁠Good Press,⁠⁠⁠ Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference.

In this episode of the Good Press Pod, we break down the foundational elements of public relations: what is it, how do I use it, and why does it matter? Lindsey highlights the evolution of PR in the digital age and offers practical tips for small business owners, nonprofit leaders, and influencers to leverage PR tactics, even without a publicist or a large marketing budget.

Ready to dive in? Here’s a peek at what’s in the episode:

[00:00:01] - Lindsey shares the definition of modern public relations.

[00:05:28] - She explains how to make PR accessible at any level of business.

[00:07:36] - Learn why crafting an impactful messaging strategy is a critical first step for PR success.

[00:10:43] - Brainstorm brand activation strategies that enhance your publicity and engage people in real time.

[00:16:00] - Gain an understanding of how public relations fits into your existing marketing strategy.

[00:23:25] - Understand how thought leadership serves as a launch pad.

[00:26:12] - Hear a high level overview of the media pitching process, from story to solution.

###

Say hi! DM us on ⁠⁠⁠Instagram⁠⁠⁠ and share your favorite moments from this episode so we can connect! 

Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you!

⁠⁠⁠Download our FREE Good Press Social Impact PR Playbook ⁠⁠⁠to start your impact-focused PR strategy today. P.S. This is Lindsey's signature approach in action!

Get the latest and greatest from The Good Press Pod straight to your inbox. ⁠⁠⁠Join our email list! ⁠⁠⁠

Interested in working with the Good Press team in 2024? Check out our ⁠⁠⁠client interest form.⁠⁠⁠

Connect with Host, Lindsey: ⁠⁠⁠LinkedIn⁠⁠⁠ | ⁠⁠⁠Instagram⁠⁠⁠

Follow Good Press on Socials: ⁠⁠⁠LinkedIn⁠⁠⁠ | ⁠⁠⁠Instagram⁠⁠⁠

This podcast is an MHH Media production. Get to know ⁠⁠⁠MHH Media!⁠⁠⁠

Want more fun marketing content? ⁠⁠⁠Check out the Marketing Happy Hour podcast.⁠

Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place.

Welcome to The Good Press Pod, your purpose-driven PR podcast.

Every Monday, join your host and founder of ⁠Good Press,⁠ Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference.

In this episode, Lindsey breaks down the fundamentals of personal branding, thought leadership, and the concept of a signature approach. With practical insights and actionable advice, this episode provides a foundational understanding of the pivotal role personal branding plays in public relations. Tune in and explore how your personal brand can elevate your impact and propel your business forward today!

Here’s a peek at what’s in the episode:

[00:00:01] - Lindsey emphasizes the importance of maintaining a consistent personal brand across all platforms, both in-person and online.

[00:03:40] - Lindsey stresses the value of crafting a unique legacy statement as a key component of personal branding strategy.

[00:13:08] Lindsey encourages individuals to become an expert in a specific niche within their industry to kickstart thought leadership.

[00:20:18] Lindsey discusses the importance of a meaningful signature approach and provides an example of what this looks like in her business.

###

Say hi! DM us on ⁠Instagram⁠ and share your favorite moments from this episode so we can connect! 

Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you!

⁠Download our FREE Good Press Social Impact PR Playbook ⁠to start your impact-focused PR strategy today. P.S. This is Lindsey's signature approach in action!

Get the latest and greatest from The Good Press Pod straight to your inbox. ⁠Join our email list! ⁠

Interested in working with the Good Press team in 2024? Check out our ⁠client interest form.⁠

Connect with Host, Lindsey: ⁠LinkedIn⁠ | ⁠Instagram⁠

Follow Good Press on Socials: ⁠LinkedIn⁠ | ⁠Instagram⁠

This podcast is an MHH Media production. Get to know ⁠MHH Media!⁠

Want more fun marketing content? ⁠Check out the Marketing Happy Hour podcast.

Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place.

Welcome to The Good Press Pod, your purpose-driven PR podcast.

Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference.

In this episode, Lindsey introduces the Good Press Pod, gives a high-level overview of public relations, shares her personal journey from political communications to founding Good Press, and emphasizes the importance of thought leadership in shaping a compelling PR strategy.

Here’s a peek at what’s in the episode:

[00:03:45] - Lindsey discusses her career pathway from political communications to leading a nonprofit, and the desire for more impact-driven work.

[00:09:06] - Lindsey explains how she reimagined public relations as a way of using influence to inspire impact.

[00:11:27] Lindsey shares the role of public relations to build authenticity, \relationships, and loyalty, and outlines a plan of action where meaningful messaging is woven into your brand DNA.

[00:15:07] Lindsey gives her best advice for crafting a public relations strategy from scratch, leaning on thought leadership and legacy building.

###

Say hi! DM us on Instagram and share your favorite moments from this episode so we can connect! 

Love The Good Press Pod? Please consider rating the show and leaving a review to help us move forward and create more meaningful content for you!

Download our FREE Good Press Social Impact PR Playbook to start your impact-focused PR strategy today.

Get the latest and greatest from The Good Press Pod straight to your inbox. Join our email list!

Interested in working with the Good Press team in 2024? Check out our client interest form.

Connect with Host, Lindsey: LinkedIn | Instagram

Follow Good Press on Socials: LinkedIn | Instagram

This podcast is an MHH Media production. Get to know MHH Media!

Want more fun marketing content? Check out the Marketing Happy Hour podcast.