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Discover the research-backed secrets of how good companies transform into great ones in this deep dive into Jim Collins' landmark book. We'll explore the surprising characteristics of Level 5 leaders, why "who" matters more than "what", and how confronting brutal facts while maintaining unwavering faith is key to breakthrough. You'll learn about the simple yet powerful Hedgehog Concept, why disciplined people and disciplined thought must come before disciplined action, and how technology acts as an accelerator rather than a creator of momentum. By the end, you'll understand the Flywheel effect that propels good-to-great transformations and how to apply these principles in your own leadership journey.