The Goods is a new series that delivers wisdom for personal and professional growth. In today's episode, Michael revisits the Johnson & Johnson’s 1982 Tylenol crisis and the moment CEO Jim Burke pointed to the Credo, choosing people over profit with a full recall and radical transparency. Learn how values-first decisions, telling the whole truth fast, and innovating as part of the apology can turn a reputational freefall into a trust-building inflection point.

Enjoy Episode 34 of The Goods. #BeNEXT