Who truly holds the power in the attention economy? Lee, Jo & Ed dive into Ed's brand new report, The Great Attention Shift and the urgent need for sports media to evolve.

They discuss how to move from one-way broadcasting to profitable content co-creation. Featuring insights from The Great Attention Shift Report and examples like Bryson DeChambeau & the Kelce brothers, they dissect the challenges every content business is currently facing: how do you unlock new revenue streams without compromising authenticity? Listen and join the chaotic discussion.

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